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Publications Přehled o publikaci

Přehled o publikaci

B 2024

Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers

BROWN, Iain

Basic information

Original name

Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers

Authors

BROWN, Iain

Edition

2024

Publisher

Wiley

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-394-25871-0

Changed: 10/4/2025 10:29, Ing. et Ing. Michal Halaška, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

BROWN, Iain. Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers. Wiley, 2024. ISBN 978-1-394-25871-0.

@book{84105,
   author = {Brown, Iain},
   isbn = {978-1-394-25871-0},
   publisher = {Wiley},
   title = {Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers},
   year = {2024}
}

TY  - BOOK
ID  - 84105
AU  - Brown, Iain
PY  - 2024
TI  - Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers
PB  - Wiley
SN  - 9781394258710
ER  -

BROWN, Iain. \textit{Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers}. Wiley, 2024. ISBN~978-1-394-25871-0.