Přehled o publikaci

The study examines the impact of virtual reality (VR) on team activities, especially brainstorming and product design prototyping. An experiment involved 87 participants working in both VR and physical reality. The results showed that creativity in product design prototyping was lower in VR, even though tasks were completed faster and with greater difficulty. In brainstorming tasks, VR was perceived as more entertaining but less practical and useful compared to physical reality, which fostered higher creativity and efficiency. Participants described VR as fun, creative, and engaging, yet also time-consuming. The study emphasizes that successful implementation of VR in corporate processes requires careful planning, adequate resources, and user experience. Nevertheless, VR holds potential as a complementary tool, particularly in supporting remote collaboration and sharing 3D objects.