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    2023

    1. Predicting customer churn in e-commerce using logistic regression
      KVÍČALA, Daniel and Martin KLEPEK. Predicting customer churn in e-commerce using logistic regression. Karvina: Silesian University in Opava, 2023, p. 106-115. ISBN 978-80-7510-554-7.
      Name in Czech: Predikce odchodovosti zákazníků v e-commerce pomocí logistické regrese
      English. Czech Republic.
      Keywords in English: e-commerce, customer lifetime value, customer loyalty, logistic regression, retention
      Changed by: Ing. Daniel Kvíčala, Ph.D., učo 39337. Changed: 20/12/2023 16:50.
      More: https://is.slu.cz/publication/74225/en
    2. Social Media and Online Behaviour Among High School and University Students
      KLEPEK, Martin and Kateřina KANTOROVÁ. Social Media and Online Behaviour Among High School and University Students. Online. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p. 94-105. ISBN 978-80-7510-554-7.
      URL
      English. Czech Republic.
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 21:47.
      More: https://is.slu.cz/publication/75441/en
    3. Umělá inteligence (AI) a strojového učení: Umělá inteligence na vysoké škole
      KOPECKÝ, Kamil and Martin KLEPEK. Umělá inteligence (AI) a strojového učení: Umělá inteligence na vysoké škole. 2023.
      Kamil Kopecký: Osobní stránky, na kterých najdete spoustu informací o tom, kdo jsem a co dělám.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 30/10/2023 12:50.
      More: https://is.slu.cz/publication/72081/en

    2022

    1. Brand Presence in Decision-Making Involving Decoys
      KUBALOVÁ, Radka and Martin KLEPEK. Brand Presence in Decision-Making Involving Decoys. MARKET-TRŽIŠTE. 2022, vol. 34, No 1, p. 9-24. ISSN 0353-4790. Available from: https://dx.doi.org/10.22598/mt/2022.34.1.9.
      URL
      RIV/47813059:19520/22:A0000318 Article in a journal. English. Croatia.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: attraction effect; brand; compromise effect; consumer choice; decision-making; decoy effect
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 2/8/2022 10:06.
      More: https://is.slu.cz/publication/61663/en
    2. How do e-stores grow their market share?
      KLEPEK, Martin and Daniel KVÍČALA. How do e-stores grow their market share? MARKETING INTELLIGENCE & PLANNING. 2022, vol. 40, No 8, p. 945-957. ISSN 0263-4503. Available from: https://dx.doi.org/10.1108/MIP-04-2022-0170.
      URL
      RIV/47813059:19520/22:A0000354 Article in a journal. English. Czech Republic.
      Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution) -- Kvíčala, Daniel (203 Czech Republic, belonging to the institution)
      Keywords in English: Brand; Customer loyalty; Double jeopardy; E-commerce; E-store; Market share; Market penetration; Repeat buying; Retention; Triple jeopardy
      Reviewed: yes
      Changed by: doc. Ing. Martin Klepek, Ph.D., učo 21606. Changed: 3/3/2023 14:05.
      More: https://is.slu.cz/publication/65161/en
    3. JUDGEMENT BIAS AND CONSUMER WILLINGNESS TO PAY: EMPIRICAL STUDY
      KUBALOVÁ, Radka and Martin KLEPEK. JUDGEMENT BIAS AND CONSUMER WILLINGNESS TO PAY: EMPIRICAL STUDY. Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, vol. 22, No 1, p. 87-94. ISSN 2533-7610.
      URL
      RIV/47813059:19520/22:A0000315 Article in a journal. English. Czech Republic.
      Kubalová, Radka (203 Czech Republic, belonging to the institution) -- Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: consumer behaviour; context; covid-19; insurance; irrationality; willingness to pay
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 20:56.
      More: https://is.slu.cz/publication/61462/en
    4. Modelování chování zákazníka v prostředí e-commerce (Modeling customer behavior in e-commerce)
      KLEPEK, Martin. Modelování chování zákazníka v prostředí e-commerce (Modeling customer behavior in e-commerce). 2022.
      Name in Czech: Modelování chování zákazníka v prostředí e-commerce
      Name (in English): Modeling customer behavior in e-commerce
      Czech. Czech Republic.
      Keywords in English: customer behavior, e-commerce, empirical generalization, loyalty, marketing, NBD Dirichlet model, repeat purchase
      Reviewed: yes
      Changed by: Ing. Lucie Bínová, učo 16943. Changed: 27/2/2023 12:30.
      More: https://is.slu.cz/publication/67142/en

    2021

    1. Buyer Persona: Usefulness of the Method in Social Media Advertising
      KLEPEK, Martin and Jana MAJEROVÁ. Buyer Persona: Usefulness of the Method in Social Media Advertising. Online. In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3 rd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2021. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 275-282. ISBN 978-80-7510-456-4.
      URL
      RIV/47813059:19520/21:A0000297 Proceedings paper. English. Czech Republic.
      Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution) -- Majerová, Jana (703 Slovakia)
      Keywords in English: buyer persona; customer profile; marketing communication; marketing research; social media
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Martin Klepek, Ph.D., učo 21606. Changed: 3/3/2023 14:44.
      More: https://is.slu.cz/publication/51301/en
    2. DEVELOPMENT AND STANDARDIZATION OF A TOOL TO MEASURE KNOWLEDGE OF LABOUR LAWS AMONG EMPLOYEES
      SULPHEY, MM, AA ALANZI and Martin KLEPEK. DEVELOPMENT AND STANDARDIZATION OF A TOOL TO MEASURE KNOWLEDGE OF LABOUR LAWS AMONG EMPLOYEES. E & M EKONOMIE A MANAGEMENT. LIBEREC 1: TECHNICAL UNIV LIBEREC, 2021, vol. 24, No 4, p. 86-104. ISSN 1212-3609. Available from: https://dx.doi.org/10.15240/tul/001/2021-4-006.
      URL
      RIV/47813059:19520/21:A0000273 Article in a journal. English. Czech Republic.
      Klepek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: Labour laws; employer-employee relations; Saudi Arabia; scale development; organizational justice
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Martin Klepek, Ph.D., učo 21606. Changed: 28/2/2022 18:23.
      More: https://is.slu.cz/publication/56701/en
    3. HOW COVID19 CRISIS SHAKED CUSTOMER LOYALTY IN E-COMMERCE?
      KLEPEK, Martin and Daniel KVÍČALA. HOW COVID19 CRISIS SHAKED CUSTOMER LOYALTY IN E-COMMERCE?. Online. In Marketing Identity. Marketing Identity. 8th ed. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021, p. 248-256. ISSN 1339-5726.
      Name in Czech: Jak Covid-19 ovlivnil zákaznickou loajalitu v e-commerce?
      RIV/47813059:19520/21:A0000298 Proceedings paper. English. Slovakia.
      Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution) -- Kvíčala, Daniel (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer Behaviour; E-Commerce; E-Shop; Loyalty; Online Consumer Behaviour; Pareto Rule;
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 22:07.
      More: https://is.slu.cz/publication/51424/en
    4. Migration and Integration at School Level: A Czech Preliminary Study
      DUHÁČEK ŠEBESTOVÁ, Jarmila, Roman ŠPERKA and Martin KLEPEK. Migration and Integration at School Level: A Czech Preliminary Study. In Eva Kotlánová. Proceedings of International Conference Economic and Societal Challenges of the European Economy (Covid and Post-Covid Period). Karviná: Silesian University, 2021, p. 63-74. ISBN 978-80-7510-488-5.
      RIV/47813059:19520/21:A0000307 Proceedings paper. English. Czech Republic.
      Duháček Šebestová, Jarmila (203 Czech Republic, guarantor, belonging to the institution) -- Šperka, Roman (703 Slovakia, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: Education;migration; integration process
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 21:36.
      More: https://is.slu.cz/publication/58361/en

    2020

    1. The Effect of Assymetrically Dominated Alternatives for Chosen Product Categories
      KUBALOVÁ, Radka and Martin KLEPEK. The Effect of Assymetrically Dominated Alternatives for Chosen Product Categories. Acta academica karviniensia. 2020, vol. 19, No 4, p. 30-41. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2019.023.
      URL
      RIV/47813059:19520/20:A0000158 Article in a journal. English. Czech Republic.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic)
      Keywords in English: consumer behaviour; consumer decision-making; decoy effect; marketing
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 28/12/2020 12:16.
      More: https://is.slu.cz/publication/44363/en
    2. Why do retail customers hesitate for shopping grocery online?
      KLEPEK, Martin and Radka BAUEROVÁ. Why do retail customers hesitate for shopping grocery online? Technological and Economic Development of Economy. 2020, vol. 26, No 6, p. 1444-1462. ISSN 2029-4913. Available from: https://dx.doi.org/10.3846/tede.2020.13970.
      URL
      RIV/47813059:19520/20:A0000165 Article in a journal. English. Lithuania.
      Klepek, Martin (203 Czech Republic, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: consumer behaviour; e-tail; e-commerce; marketing; online grocery shopping; online groceries; retail.
      Changed by: doc. Ing. Martin Klepek, Ph.D., učo 21606. Changed: 6/1/2021 11:32.
      More: https://is.slu.cz/publication/44644/en

    2019

    1. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools)
      MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ and Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools). 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 pp. ISBN 978-80-88260-36-3.
      Name (in English): Technology acceptance in the context of marketing tools
      RIV/47813059:19520/19:A0000032 Book on a specialized topic. Czech. Czech Republic.
      Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (703 Slovakia, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Braciníková, Veronika (203 Czech Republic, belonging to the institution) -- Langerová, Adéla (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM; generation; SME; WPDCA method; Millennials; online shopping; TAM model; brand
      Reviewed: yes
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 13/12/2019 17:51.
      More: https://is.slu.cz/publication/32537/en
    2. Design a správa webové stránky: Distanční studijní text
      KLEPEK, Martin and Veronika BRACINÍKOVÁ. Design a správa webové stránky: Distanční studijní text. Karviná, 2019, 168 pp. ISBN 978-80-7510-375-8.
      Name in Czech: Design a správa webové stránky: Distanční studijní text
      Czech.
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 16/3/2020 13:28.
      More: https://is.slu.cz/publication/38041/en
    3. Marketing in Theory and Practice
      MATUŠÍNSKÁ, Kateřina, Martin KLEPEK and Michal STOKLASA. Marketing in Theory and Practice. Karviná: SU Opava, OPF Karviná, 2019, 183 pp. ISBN 978-80-7510-341-3.
      Name (in English): Marketing in Theory and Practice
      RIV/47813059:19520/19:A0000029 Teaching aids, texts (including individual chapters in textbooks). English. Czech Republic.
      Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: marketing mix; marketing concept; marketing research; marketing environment; strategy and plan; consumer behaviour; business market; STP
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 7/5/2020 12:36.
      More: https://is.slu.cz/publication/32520/en
    4. Mediální marketing: Distanční studijní text
      STOKLASA, Michal and Martin KLEPEK. Mediální marketing: Distanční studijní text. Karviná, 2019, 131 pp. ISBN 978-80-7510-368-0.
      Name in Czech: Mediální marketing: Distanční studijní text
      Czech.
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 16/3/2020 13:39.
      More: https://is.slu.cz/publication/38061/en

    2018

    1. Technology acceptance as a determinant of online grocery shopping adoption.
      BAUEROVÁ, Radka and Martin KLEPEK. Technology acceptance as a determinant of online grocery shopping adoption. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, No 3, p. 737-746. ISSN 1211-8516. Available from: https://dx.doi.org/10.11118/actaun201866030737.
      Webová stránka s plným textem
      English. Czech Republic.
      Keywords in English: Online grocery shopping; technology acceptance model; consumer’s behaviour; structural equation modelling; consumer’s technology acceptance.
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2023 09:47.
      More: https://is.slu.cz/publication/33792/en
    2. The Digitalization of a Grocery Shopping from a Generation Perspective.
      BAUEROVÁ, Radka and Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018, p. 243-255. ISBN 978-80-8105-985-8.
      Webový odkaz na sborník z konference
      English. Czech Republic.
      Keywords in English: Baby Boomers; Consumer Behaviour; Digitalization of Grocery Sales; Generation X; Generation Y; Generations; Online Grocery Shopping; Retail.
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 9/1/2020 14:55.
      More: https://is.slu.cz/publication/33795/en

    2017

    1. FACEBOOK FAN PAGE ENGAGEMENT ANTECEDENTS AND CONSEQUENCES
      KLEPEK, Martin. FACEBOOK FAN PAGE ENGAGEMENT ANTECEDENTS AND CONSEQUENCES. Online. In Conference Proceedings from International Scientific Conference 7th - 8th November 2017 Congress Hall of the Slovak Academy of Science Smolenice, Slovak Republic. Smolenice: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia, 2017, p. 310-319. ISBN 978-80-8105-918-6.
      Name (in English): FACEBOOK FAN PAGE ENGAGEMENT ANTECEDENTS AND CONSEQUENCES
      RIV/47813059:19520/17:00011021 Proceedings paper. English.
      Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Brand loyalty; Consumer engagement; Facebook; Social media; Social networks.
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/36021/en
    2. Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format
      BAUEROVÁ, Radka and Martin KLEPEK. Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format. In Conference Proceedings from International Scientific Conference Marketing Identity 2017. Neuveden: Faculty of Mass Media Communication, 2017, p. 37-49. ISBN 978-80-8105-917-9.
      Name (in English): Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format
      RIV/47813059:19520/17:00011019 Proceedings paper. English.
      Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer behaviour; E-tail; Hedonic motive; Online customer; Online shopping; Retail; Situational factors; Technology literacy; Utilitarian motive
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/36020/en
    3. Social Media Marketing in the Czech Republic: Systematic Literature Review of the Current Academic Research
      KLEPEK, Martin. Social Media Marketing in the Czech Republic: Systematic Literature Review of the Current Academic Research. In International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2017. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2017, p. 99-106. ISBN 978-80-7510-243-0.
      Name (in English): Social Media Marketing in the Czech Republic: Systematic Literature Review of the Current Academic Research
      RIV/47813059:19520/17:00010886 Proceedings paper. English.
      Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Communication; Literature review; Marketing; Social media; Social networks
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35924/en
    4. Systematic Analysis of the Current Academic Research on Social Media Marketing
      KLEPEK, Martin. Systematic Analysis of the Current Academic Research on Social Media Marketing. Scientific Annals of Economics and Business. 2017, vol. 64, No 2017, p. 15--27. ISSN 2501-1960.
      Name (in English): Systematic Analysis of the Current Academic Research on Social Media Marketing
      RIV/47813059:19520/17:00010923 Article in a journal. English. Romania.
      Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: communication; marketing; research gap; social media; social networks
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/35954/en
Displayed: 8/5/2024 18:37