Publication Records

STOKLASA, Michal and Veronika KOPŘIVOVÁ. E-marketing: Distanční studijní opora. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.

BAUEROVÁ, Radka and Veronika KOPŘIVOVÁ. Preventing Cyberbullying: What Is the Parental Role in this Issue? Acta academica karviniensia. Karviná: SU OPF, 2023, vol. 23, No 2, p. 18-35. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2023.012.

KOPŘIVOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Unlocking Generation Y: Marketing Segmentation Via Lifestyle Insights. Communication Today. Trnava: Univerzita svatého Cyrila a Metoděje Trnava, 2023, vol. 14, No 2, p. 122-139. ISSN 1338-130X. Available from: https://dx.doi.org/10.34135/communicationtoday.2023.Vol.14.No.2.9.

BAUEROVÁ, Radka, Tereza IKÁŠOVÁ, Veronika KOPŘIVOVÁ, Tomáš PRAŽÁK and Michal STOKLASA. What Cognitive Biases Attack Potential Customers in User Reviews the Most? Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, roč. 22, No 1, p. 5-21. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2022.001.

BAUEROVÁ, Radka and Veronika BRACINÍKOVÁ. Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers? Sustainability (Switzerland). 2021, vol. 13, No 5, p. 1-18. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13052453.

KOPŘIVOVÁ, Veronika, Tereza IKÁŠOVÁ and Dominik ŠVARC. Is the Future of Non-Skippable Ads Shining Bright?. Online. In doc. PhDr. Ľudmila Čábyová, PhD., Ing. Zuzana Bezáková, PhD., PhDr. Adam Madleňák, PhD., MBA. Conference Proceedings from International Scientific Conference „Marketing Identity 2021: New changes, new challenges“. Trnava: Fakulta masmediálnej komunikácie UCM, 2021, p. 336-344, 744 pp. ISBN 978-80-572-0220-2.

KOPŘIVOVÁ, Veronika and Radka BAUEROVÁ. Marketplace behaviour: who are the Czech Millennials? Forum Scientiae Oeconomia. Dąbrowa Górnicza: Wydawnictwo Naukowe Akademii WSB, 2021, roč. 9, No 3, p. 43-57. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSo_VoL9_no.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Brand Meaning for Consumers from Dissimilar Generations. Scientific Papers of the University of Pardubice, Series D. Pardubice: Univerzita Pardubice, 2020, vol. 28, No 1, p. 29-42. ISSN 1211-555X.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Clustering of Millennials by Brand Perceptions in Relation to Demographic Factors. Central European Business Review. 2020, vol. 9, No 5, p. 63-80. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.253.

MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ and Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools). 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 pp. ISBN 978-80-88260-36-3.

KLEPEK, Martin and Veronika BRACINÍKOVÁ. Design a správa webové stránky: Distanční studijní text. Karviná, 2019, 168 pp. ISBN 978-80-7510-375-8.

MATUŠÍNSKÁ, Kateřina and Veronika BRACINÍKOVÁ. Komunikační a prezentační dovednosti: Distanční studijní text (Presentation and communication skills: Distance learning study materials). 1st ed. Karviná: SU Opava, OPF Karviná, 2019, 195 pp. ISBN 978-80-7510-371-0.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Segmenting of Czech Millenials by chosen factors in relation to mobile phone usage behaviour. Online. In Prof. Ing. Alená Kusá, PhD., Prof. Ing. Anna Zaušková, PhD., Mgr. Zuzana Bučková, PhD. Conference Proceedings from International Scientific Conference Marketing Identity 2019 – Offline is the new online. Trnava: Fakulta masmediálnej komunikácie UCM, 2019, p. 439-454. ISBN 978-80-572-0038-3.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. The Ratio of Sense and Sensibility in Decision Buying Process of Millennials in Czech Republic. Online. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: SU Opava, OPF Karviná, 2019, p. 42-51. ISBN 978-80-7510-339-0.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Technological Skills Across Generations. Online. In Conference Proceedings from 18th Scientific Conference: Globalization and its socio-economic consequences. Žilina: University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 2000-2006. ISBN 978-80-8154-249-7.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. THE CONNECTIONS BETWEEN BRANDS AND DIFFERENT GENERATIONS. Online. In Proceedings of 11th International Scientific Conference KARVINÁ PH.D. CONFERENCE ON BUSINESS AND ECONOMICS. Karviná: OPF Karviná, 2018, p. 1-7. ISBN 978-80-7510-322-2.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Important Steps of Managing the Strong Brand Identity. Online. In Proceedings of 10th International Scientific Conference "Karviná Ph.D. Conference on Business and Economics. Karviná: OPF Karviná, 2017, p. 13-30, 17 pp. ISBN 978-80-7510-265-2.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Marketing mix of financial services from the customers´ perspective. Forum Scientiae Oeconomia. 2017, vol. 5, No 4, p. 35-48, 13 pp. ISSN 2300-5947.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. PERCEPTIONS OF CZECH MILLENNIALS' MEDIA CONSUMPTION AND COMMUNICATION MEANS. In MARKETING IDENTITY - online rules - part II. Trnava: Univerzita sv. Cyrila a Metoděje, Trnava, 2017, p. 16-28. ISBN 978-80-8105-918-6.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. The Concept 5C of Tactical Marketing in Financial Services. In Decision making for Small and Medium-Sized Enterprises. Karviná: OPF Karviná, 2017, p. 36-47. ISBN 978-80-7510-243-0.