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    2024

    1. A Cross-National Perspective of Prejudice-Based Cyberbullying and Cybervictimisation
      DINIĆ, Bojana M., Bojana BODROŽA, Roman ŠPERKA, Radka BAUEROVÁ, Veronika KOPŘIVOVÁ, Darko HINIĆ and Zrinka PUHARIĆ. A Cross-National Perspective of Prejudice-Based Cyberbullying and Cybervictimisation. Online. In Hildegunn Fandrem, James O’Higgins Norman. International Perspectives on Migration, Bullying, and School. 1st ed. London: Routledge, 2024, p. 90-107. International Perspectives on Migration, Bullying, and School. Implications for Schools, Refugees, and Migrants. ISBN 978-1-032-57133-1. Available from: https://dx.doi.org/10.4324/9781003439202.
      URL
      Name (in English): A Cross-National Perspective of Prejudice-Based Cyberbullying and Cybervictimisation
      RIV: Chapter(s) of a specialized book. English. United Kingdom of Great Britain and Northern Ireland.
      Šperka, Roman (703 Slovakia, guarantor, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution)
      Keywords in English: prejudice-based; bullying; cyberbullying; cybervictimisation; cross-national
      International impact: yes
      Reviewed: yes
      Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 18/11/2024 17:50.
      More: https://is.slu.cz/publication/81004/en
    2. E-marketing: Distanční studijní opora
      STOKLASA, Michal and Veronika KOPŘIVOVÁ. E-marketing: Distanční studijní opora. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 13/2/2024 22:21.
      More: https://is.slu.cz/publication/77641/en
    3. Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse
      KOPŘIVOVÁ, Veronika and Radka BAUEROVÁ. Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse. Central European Business Review. 2024, roč. 13, No 4, p. 21-37. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.361.
      Webová adresa článku
      RIV: Article in a journal. English. Czech Republic.
      Kopřivová, Veronika (703 Slovakia, guarantor, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: metaverse; fear of missing out; purchasing
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 15/11/2024 11:12.
      More: https://is.slu.cz/publication/80963/en
    4. Obchodní operace: Distanční studijní text
      BAUEROVÁ, Radka, Halina STARZYCZNÁ and Veronika KOPŘIVOVÁ. Obchodní operace: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.
      Czech. Czech Republic.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 27/9/2024 16:38.
      More: https://is.slu.cz/publication/80202/en

    2023

    1. Preventing Cyberbullying: What Is the Parental Role in this Issue?
      BAUEROVÁ, Radka and Veronika KOPŘIVOVÁ. Preventing Cyberbullying: What Is the Parental Role in this Issue? Acta academica karviniensia. Karviná: SU OPF, 2023, vol. 23, No 2, p. 18-35. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2023.012.
      Odkaz na článek
      Name (in English): Preventing Cyberbullying: What Is the Parental Role in this Issue?
      RIV/47813059:19520/23:A0000407 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution)
      Keywords in English: cyberbullying; online behaviour; parental control; secondary school students
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 15:40.
      More: https://is.slu.cz/publication/74081/en
    2. Unlocking Generation Y: Marketing Segmentation Via Lifestyle Insights
      KOPŘIVOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Unlocking Generation Y: Marketing Segmentation Via Lifestyle Insights. Communication Today. Trnava: Univerzita svatého Cyrila a Metoděje Trnava, 2023, vol. 14, No 2, p. 122-139. ISSN 1338-130X. Available from: https://dx.doi.org/10.34135/communicationtoday.2023.Vol.14.No.2.9.
      Domovská stránka časopisu
      RIV/47813059:19520/23:A0000411 Article in a journal. English. Slovakia.
      Kopřivová, Veronika (703 Slovakia, guarantor, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: Millennials;brands;exploratory factor analysis;cluster analysis;segmentation
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 15:14.
      More: https://is.slu.cz/publication/74303/en

    2022

    1. What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      BAUEROVÁ, Radka, Tereza IKÁŠOVÁ, Veronika KOPŘIVOVÁ, Tomáš PRAŽÁK and Michal STOKLASA. What Cognitive Biases Attack Potential Customers in User Reviews the Most? Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, roč. 22, No 1, p. 5-21. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2022.001.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      RIV/47813059:19520/22:A0000346 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Ikášová, Tereza (203 Czech Republic, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution) -- Pražák, Tomáš (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: apophenia; authority bias; bandwagon effect; e-shops; negativity effect; online reviews; processing difficulty effect; story bias
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 30/12/2022 14:39.
      More: https://is.slu.cz/publication/64281/en

    2021

    1. Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers?
      BAUEROVÁ, Radka and Veronika BRACINÍKOVÁ. Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers? Sustainability (Switzerland). 2021, vol. 13, No 5, p. 1-18. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13052453.
      Webová stránka, ze které je dostupný plný text článku
      RIV/47813059:19520/21:A0000197 Article in a journal. English. Switzerland.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Braciníková, Veronika (703 Slovakia, belonging to the institution)
      Keywords in English: purchase channel; online shopping; consumer behavior; customers’ choice; omnichannel; sustainability; brand; loyalty
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 14:18.
      More: https://is.slu.cz/publication/48300/en
    2. Is the Future of Non-Skippable Ads Shining Bright?
      KOPŘIVOVÁ, Veronika, Tereza IKÁŠOVÁ and Dominik ŠVARC. Is the Future of Non-Skippable Ads Shining Bright?. Online. In doc. PhDr. Ľudmila Čábyová, PhD., Ing. Zuzana Bezáková, PhD., PhDr. Adam Madleňák, PhD., MBA. Conference Proceedings from International Scientific Conference „Marketing Identity 2021: New changes, new challenges“. Trnava: Fakulta masmediálnej komunikácie UCM, 2021, p. 336-344, 744 pp. ISBN 978-80-572-0220-2.
      URL
      RIV/47813059:19520/21:A0000350 Proceedings paper. English.
      Kopřivová, Veronika (703 Slovakia, belonging to the institution) -- Ikášová, Tereza (203 Czech Republic, belonging to the institution) -- Švarc, Dominik (203 Czech Republic, belonging to the institution)
      Keywords in English: Brand; Consumer Behaviour; Generation Z; Marketing Communication; Non-skippable Ads;
      Reviewed: yes
      Changed by: Ing. Veronika Kopřivová, Ph.D., učo 29255. Changed: 31/12/2022 23:50.
      More: https://is.slu.cz/publication/64484/en
    3. Marketplace behaviour: who are the Czech Millennials?
      KOPŘIVOVÁ, Veronika and Radka BAUEROVÁ. Marketplace behaviour: who are the Czech Millennials? Forum Scientiae Oeconomia. Dąbrowa Górnicza: Wydawnictwo Naukowe Akademii WSB, 2021, roč. 9, No 3, p. 43-57. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSo_VoL9_no.
      Webová adresa ukazující na text publikace
      RIV/47813059:19520/21:A0000225 Article in a journal. English. Poland.
      Kopřivová, Veronika (703 Slovakia, guarantor, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer behaviour; exploratory factor analysis; marketing communications; Millennials
      Changed by: Miroslava Snopková, učo 43819. Changed: 21/4/2022 13:20.
      More: https://is.slu.cz/publication/53361/en

    2020

    1. Brand Meaning for Consumers from Dissimilar Generations
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Brand Meaning for Consumers from Dissimilar Generations. Scientific Papers of the University of Pardubice, Series D. Pardubice: Univerzita Pardubice, 2020, vol. 28, No 1, p. 29-42. ISSN 1211-555X.
      URL
      Name in Czech: Význam značky pro spotřebitele z pohledu různých generací
      Name (in English): Brand Meaning for Consumers from Dissimilar Generations
      RIV/47813059:19520/20:A0000137 Article in a journal. English. Czech Republic.
      Braciníková, Veronika (703 Slovakia, guarantor, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: attitudes;branding;brand equity;degree of identification;generation
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 22/9/2020 11:23.
      More: https://is.slu.cz/publication/41062/en
    2. Clustering of Millennials by Brand Perceptions in Relation to Demographic Factors
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Clustering of Millennials by Brand Perceptions in Relation to Demographic Factors. Central European Business Review. 2020, vol. 9, No 5, p. 63-80. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.253.
      URL
      RIV/47813059:19520/20:A0000161 Article in a journal. English. Czech Republic.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: brand perceptions;generation;Millennials
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 4/3/2021 09:23.
      More: https://is.slu.cz/publication/44506/en

    2019

    1. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools)
      MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ and Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools). 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 pp. ISBN 978-80-88260-36-3.
      Name (in English): Technology acceptance in the context of marketing tools
      RIV/47813059:19520/19:A0000032 Book on a specialized topic. Czech. Czech Republic.
      Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (703 Slovakia, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Braciníková, Veronika (203 Czech Republic, belonging to the institution) -- Langerová, Adéla (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM; generation; SME; WPDCA method; Millennials; online shopping; TAM model; brand
      Reviewed: yes
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 13/12/2019 17:51.
      More: https://is.slu.cz/publication/32537/en
    2. Design a správa webové stránky: Distanční studijní text
      KLEPEK, Martin and Veronika BRACINÍKOVÁ. Design a správa webové stránky: Distanční studijní text. Karviná, 2019, 168 pp. ISBN 978-80-7510-375-8.
      Name in Czech: Design a správa webové stránky: Distanční studijní text
      Czech.
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 16/3/2020 13:28.
      More: https://is.slu.cz/publication/38041/en
    3. Komunikační a prezentační dovednosti: Distanční studijní text (Presentation and communication skills: Distance learning study materials)
      MATUŠÍNSKÁ, Kateřina and Veronika BRACINÍKOVÁ. Komunikační a prezentační dovednosti: Distanční studijní text (Presentation and communication skills: Distance learning study materials). 1st ed. Karviná: SU Opava, OPF Karviná, 2019, 195 pp. ISBN 978-80-7510-371-0.
      Name in Czech: Komunikační a prezentační dovednosti: Distanční studijní text
      Name (in English): Presentation and communication skills: Distance learning study materials
      Czech. Czech Republic.
      Keywords in English: verbal communication; nonverbal communication; business meeting;personality; team communication; media relations; crisis communication; CRM; internal marketing; international market; data visualization; communication in English
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 23/3/2020 08:52.
      More: https://is.slu.cz/publication/32528/en
    4. Segmenting of Czech Millenials by chosen factors in relation to mobile phone usage behaviour
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Segmenting of Czech Millenials by chosen factors in relation to mobile phone usage behaviour. Online. In Prof. Ing. Alená Kusá, PhD., Prof. Ing. Anna Zaušková, PhD., Mgr. Zuzana Bučková, PhD. Conference Proceedings from International Scientific Conference Marketing Identity 2019 – Offline is the new online. Trnava: Fakulta masmediálnej komunikácie UCM, 2019, p. 439-454. ISBN 978-80-572-0038-3.
      URL
      Name (in English): Segmenting of Czech Millenials by chosen factors in relation to mobile phone usage behaviour
      RIV/47813059:19520/19:A0000102 Proceedings paper. English. Slovakia.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer Behaviour; Demographic Segmentation Criteria; Millennials; Mobile Usage; Psychographic Segmentation Criteria; Segmentation
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 28/2/2020 19:30.
      More: https://is.slu.cz/publication/36744/en
    5. The Ratio of Sense and Sensibility in Decision Buying Process of Millennials in Czech Republic
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. The Ratio of Sense and Sensibility in Decision Buying Process of Millennials in Czech Republic. Online. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: SU Opava, OPF Karviná, 2019, p. 42-51. ISBN 978-80-7510-339-0.
      Name (in English): The Ratio of Sense and Sensibility in Decision Buying Process of Millennials in Czech Republic
      RIV/47813059:19520/19:A0000030 Proceedings paper. English. Czech Republic.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Millennials; generation; sense; sensibility;brand
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 7/5/2020 12:28.
      More: https://is.slu.cz/publication/32530/en

    2018

    1. Technological Skills Across Generations
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Technological Skills Across Generations. Online. In Conference Proceedings from 18th Scientific Conference: Globalization and its socio-economic consequences. Žilina: University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 2000-2006. ISBN 978-80-8154-249-7.
      Name (in English): Technological Skills Across Generations
      RIV/47813059:19520/18:00011092 Proceedings paper. English.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: Millennials; Generation X; Baby boomers; Technology
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
      More: https://is.slu.cz/publication/32002/en
    2. THE CONNECTIONS BETWEEN BRANDS AND DIFFERENT GENERATIONS
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. THE CONNECTIONS BETWEEN BRANDS AND DIFFERENT GENERATIONS. Online. In Proceedings of 11th International Scientific Conference KARVINÁ PH.D. CONFERENCE ON BUSINESS AND ECONOMICS. Karviná: OPF Karviná, 2018, p. 1-7. ISBN 978-80-7510-322-2.
      Name (in English): THE CONNECTIONS BETWEEN BRANDS AND DIFFERENT GENERATIONS
      RIV/47813059:19520/18:00011193 Proceedings paper. English.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: Brand; Brand Identification; Consumer; Generations; Marketing Communication.
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:05.
      More: https://is.slu.cz/publication/32051/en

    2017

    1. Important Steps of Managing the Strong Brand Identity
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Important Steps of Managing the Strong Brand Identity. Online. In Proceedings of 10th International Scientific Conference "Karviná Ph.D. Conference on Business and Economics. Karviná: OPF Karviná, 2017, p. 13-30, 17 pp. ISBN 978-80-7510-265-2.
      Name (in English): Important Steps of Managing the Strong Brand Identity
      RIV/47813059:19520/17:00010905 Proceedings paper. English.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: Brand Values; Segmentation; Targeting; Positioning
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35940/en
    2. Marketing mix of financial services from the customers´ perspective
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Marketing mix of financial services from the customers´ perspective. Forum Scientiae Oeconomia. 2017, vol. 5, No 4, p. 35-48, 13 pp. ISSN 2300-5947.
      Name (in English): Marketing mix of financial services from the customers´ perspective
      RIV/47813059:19520/17:00010907 Article in a journal. English. Poland.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: marketing; marketing mix "5C"; financial services; primary marketing research.
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35942/en
    3. PERCEPTIONS OF CZECH MILLENNIALS' MEDIA CONSUMPTION AND COMMUNICATION MEANS
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. PERCEPTIONS OF CZECH MILLENNIALS' MEDIA CONSUMPTION AND COMMUNICATION MEANS. In MARKETING IDENTITY - online rules - part II. Trnava: Univerzita sv. Cyrila a Metoděje, Trnava, 2017, p. 16-28. ISBN 978-80-8105-918-6.
      Name (in English): PERCEPTIONS OF CZECH MILLENNIALS' MEDIA CONSUMPTION AND COMMUNICATION MEANS
      RIV/47813059:19520/17:00011018 Proceedings paper. English.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: millennials; communication means; media consumption; use of technology
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/36019/en
    4. The Concept 5C of Tactical Marketing in Financial Services
      BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. The Concept 5C of Tactical Marketing in Financial Services. In Decision making for Small and Medium-Sized Enterprises. Karviná: OPF Karviná, 2017, p. 36-47. ISBN 978-80-7510-243-0.
      Name (in English): The Concept 5C of Tactical Marketing in Financial Services
      RIV/47813059:19520/17:00010861 Proceedings paper. English.
      Braciníková, Veronika (703 Slovakia, belonging to the institution) -- Matušínská, Kateřina (203 Czech Republic, belonging to the institution)
      Keywords in English: marketing; marketing mix "5C"; financial services; primary marketing research
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35908/en
Displayed: 25/11/2024 21:12