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    2024

    1. Women's return to work after parental leave: A Case Study on the Czech Republic
      TUREČKOVÁ, Kamila, Danuta DUDA, Radka KUBALOVÁ and Ivona BURYOVÁ. Women's return to work after parental leave: A Case Study on the Czech Republic. Revija za socijalnu politiku/Croatian Journal of Social Policy. Croatia Zagreb: Pravni fakultet Sveučilišta u Zagrebu. Studijski centar socijalnog rada, 2024, vol. 31, No 2, p. 231-249. ISSN 1330-2965. Available from: https://dx.doi.org/10.3935/rsp.v31i2.2022.
      URL
      Name (in English): Women's return to work after parental leave: A Case Study on the Czech Republic
      RIV: Article in a journal. English. Croatia.
      Turečková, Kamila (203 Czech Republic, belonging to the institution) -- Duda, Danuta (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution)
      Keywords in English: Czech Republic; position of women on the labor market; maternity leave; parental leave; social security; research
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Danuta Duda, Ph.D., učo 34664. Changed: 22/1/2025 14:15.
      More: https://is.slu.cz/publication/79321/en

    2023

    1. MOTIVACE A POSTOJE ŽEN K MATEŘSTVÍ A RODIČOVSTVÍ (WOMEN MOTIVATIONS AND ATTITUDES TOWARDS MATERNITY AND PARENTHOOD)
      TUREČKOVÁ, Kamila, Danuta DUDA, Ivona BURYOVÁ and Radka KUBALOVÁ. MOTIVACE A POSTOJE ŽEN K MATEŘSTVÍ A RODIČOVSTVÍ (WOMEN MOTIVATIONS AND ATTITUDES TOWARDS MATERNITY AND PARENTHOOD). Online. In VLADIMÍR BARÁK, VOJTĚCH KREBS (EDS.). SOCIÁLNÍ POLITIKA 2022. DOPADY INFLACE DO SOCIÁLNÍ OBLASTI/SOCIAL POLITICS 2022. THE SOCIAL IMPACT OF INFLATION. Praha: Národohospodářská fakulta VŠE v Praze a Nakladatelství Oeconomica, 2023, p. 90-101. ISBN 978-80-245-2476-4.
      URL
      Name in Czech: MOTIVACE A POSTOJE ŽEN K MATEŘSTVÍ A RODIČOVSTVÍ
      Name (in English): WOMEN MOTIVATIONS AND ATTITUDES TOWARDS MATERNITY AND PARENTHOOD
      RIV/47813059:19520/23:A0000381 Proceedings paper. Czech. Czech Republic.
      Turečková, Kamila (203 Czech Republic, guarantor, belonging to the institution) -- Duda, Danuta (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: maternity allowance; maternity leave; motivation and attitudes of women towards motherhood and parenthood; parental allowance; parental leave; social security
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Danuta Duda, Ph.D., učo 34664. Changed: 1/5/2024 11:35.
      More: https://is.slu.cz/publication/69461/en
    2. Specifics of the social security systems in the Czech Republic and Slovakia with a focus on maternity and parenthood
      DUDA, Danuta, Kamila TUREČKOVÁ, Radka KUBALOVÁ and Ivona BURYOVÁ. Specifics of the social security systems in the Czech Republic and Slovakia with a focus on maternity and parenthood. Journal of Economics and Social Research. Banská Bystrica: Ekonomická fakulta Univerzity Mateja Bela, 2023, vol. 24, No 1, p. 32-50. ISSN 1335-7069. Available from: https://dx.doi.org/10.24040/eas.2023.24.1.32-50.
      URL
      Name (in English): Specifics of the social security systems in the Czech Republic and Slovakia with a focus on maternity and parenthood
      RIV/47813059:19520/23:A0000393 Article in a journal. English. Slovakia.
      Duda, Danuta (203 Czech Republic, guarantor, belonging to the institution) -- Turečková, Kamila (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution)
      Keywords in English: Maternity benefit; Birth grant; Parental benefit; Paternity benefit; Social security;
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 17:43.
      More: https://is.slu.cz/publication/70881/en
    3. The Importance of Pictorial Description in Consumer Decision-Making Involving Decoys
      KUBALOVÁ, Radka. The Importance of Pictorial Description in Consumer Decision-Making Involving Decoys. Acta academica karviniensia. Karviná: SU OPF, 2023, vol. 23, No 1, p. 87-94. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2023.003.
      URL
      RIV/47813059:19520/23:A0000405 Article in a journal. English. Czech Republic.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: consumer decision-making; context effects; decoys; product description
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 18/12/2023 08:48.
      More: https://is.slu.cz/publication/73842/en

    2022

    1. Brand Presence in Decision-Making Involving Decoys
      KUBALOVÁ, Radka and Martin KLEPEK. Brand Presence in Decision-Making Involving Decoys. MARKET-TRŽIŠTE. 2022, vol. 34, No 1, p. 9-24. ISSN 0353-4790. Available from: https://dx.doi.org/10.22598/mt/2022.34.1.9.
      URL
      RIV/47813059:19520/22:A0000318 Article in a journal. English. Croatia.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: attraction effect; brand; compromise effect; consumer choice; decision-making; decoy effect
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 2/8/2022 10:06.
      More: https://is.slu.cz/publication/61663/en
    2. COMPARISON OF PATERNITY POSTNATAL CARE BENEFITS IN THE CZECH REPUBLIC AND POLAND
      DUDA, Danuta, Kamila TUREČKOVÁ, Ivona BURYOVÁ and Radka KUBALOVÁ. COMPARISON OF PATERNITY POSTNATAL CARE BENEFITS IN THE CZECH REPUBLIC AND POLAND. Online. In Eva Kotlánová, Karin Gajdová. International Scientific Conference ECONOMIC AND SOCIETAL CHALLENGES OF THE EUROPEAN ECONOMY Conference Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2022, p. 34-44. ISBN 978-80-7510-527-1.
      Name (in English): COMPARISON OF PATERNITY POSTNATAL CARE BENEFITS IN THE CZECH REPUBLIC AND POLAND
      RIV/47813059:19520/22:A0000336 Proceedings paper. English. Czech Republic.
      Duda, Danuta (203 Czech Republic, guarantor, belonging to the institution) -- Turečková, Kamila (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: Comparison; Czech Republic; legislation; paternity benefits; Poland; social security
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 19:47.
      More: https://is.slu.cz/publication/64041/en
    3. JUDGEMENT BIAS AND CONSUMER WILLINGNESS TO PAY: EMPIRICAL STUDY
      KUBALOVÁ, Radka and Martin KLEPEK. JUDGEMENT BIAS AND CONSUMER WILLINGNESS TO PAY: EMPIRICAL STUDY. Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, vol. 22, No 1, p. 87-94. ISSN 2533-7610.
      URL
      RIV/47813059:19520/22:A0000315 Article in a journal. English. Czech Republic.
      Kubalová, Radka (203 Czech Republic, belonging to the institution) -- Klepek, Martin (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: consumer behaviour; context; covid-19; insurance; irrationality; willingness to pay
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 20:56.
      More: https://is.slu.cz/publication/61462/en
    4. KOMPARACE PŘÍSPĚVKŮ A DÁVEK V MATEŘSTVÍ A RODIČOVSTVÍ V ČESKÉ REPUBLICE A NA SLOVENSKU (COMPARISON OF CONTRIBUTIONS AND BENEFITS IN MATERNITY AND PARENTHOOD IN THE CZECH REPUBLIC AND SLOVAKIA)
      DUDA, Danuta, Ivona BURYOVÁ and Radka KUBALOVÁ. KOMPARACE PŘÍSPĚVKŮ A DÁVEK V MATEŘSTVÍ A RODIČOVSTVÍ V ČESKÉ REPUBLICE A NA SLOVENSKU (COMPARISON OF CONTRIBUTIONS AND BENEFITS IN MATERNITY AND PARENTHOOD IN THE CZECH REPUBLIC AND SLOVAKIA). Online. In Zborník vedeckých prác z 23. medzinárodnej vedeckej konferencie Medzinárodné vzťahy 2022: Aktuálne otázky svetovej ekonomiky a politiky. Bratislava: Ekonomická univerzita v Bratislave, Fakulta medzinárodných vzťahov/University of Economics in Bratislava, Faculty of International Relations, 2022, 2022, p. 205-214. ISBN 978-80-225-5034-5.
      Name in Czech: KOMPARACE PŘÍSPĚVKŮ A DÁVEK V MATEŘSTVÍ A RODIČOVSTVÍ V ČESKÉ REPUBLICE A NA SLOVENSKU
      Name (in English): COMPARISON OF CONTRIBUTIONS AND BENEFITS IN MATERNITY AND PARENTHOOD IN THE CZECH REPUBLIC AND SLOVAKIA
      RIV/47813059:19520/22:A0000356 Proceedings paper. Czech. Czech Republic.
      Duda, Danuta (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: Comparison; maternity benefit; birth grant; parental benefit; paternity benefit; pregnancy benefit; social security.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Danuta Duda, Ph.D., učo 34664. Changed: 19/1/2023 14:20.
      More: https://is.slu.cz/publication/65447/en
    5. Maternity benefit: comparison of systems and financing in V4 countries
      DUDA, Danuta, Kamila TUREČKOVÁ, Ivona BURYOVÁ and Radka KUBALOVÁ. Maternity benefit: comparison of systems and financing in V4 countries. EASTERN JOURNAL OF EUROPEAN STUDIES. Iasi, Romania: Editura Universitatii Alexandru Ioan Cuza, 2022, vol. 13, Special Issue, p. 141-163. ISSN 2068-651X. Available from: https://dx.doi.org/10.47743/ejes-2022-SI08.
      URL
      Name in Czech: Peněžitá pomoc v mateřství: srovnání systémů a financování v zemích V4
      Name (in English): Maternity benefit: comparison of systems and financing in V4 countries
      RIV/47813059:19520/22:A0000330 Article in a journal. English. Romania.
      Duda, Danuta (203 Czech Republic, guarantor, belonging to the institution) -- Turečková, Kamila (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: maternity benefit; maternity leave; parental leave; financing; social security systems; V4 countries; comparison
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Danuta Duda, Ph.D., učo 34664. Changed: 10/11/2022 09:40.
      More: https://is.slu.cz/publication/62886/en
    6. OTCOVSKÁ POPORODNÍ PÉČE V EVROPSKÝCH ZEMÍCH S AKCENTEM NA JEJÍ STATUS V ČESKÉ A POLSKÉ REPUBLICE (PATERNITY BENEFITS IN EUROPEAN COUNTRIES WITH THE FOCUS ON ITS STATUS IN THE CZECH REPUBLIC AND POLAND)
      DUDA, Danuta, Kamila TUREČKOVÁ, Ivona BURYOVÁ and Radka KUBALOVÁ. OTCOVSKÁ POPORODNÍ PÉČE V EVROPSKÝCH ZEMÍCH S AKCENTEM NA JEJÍ STATUS V ČESKÉ A POLSKÉ REPUBLICE (PATERNITY BENEFITS IN EUROPEAN COUNTRIES WITH THE FOCUS ON ITS STATUS IN THE CZECH REPUBLIC AND POLAND). Logos Polytechnikos. Jihlava: Vysoká škola polytechnická Jihlava, 2022, vol. 13, No 3, p. 31-49. ISSN 2464-7551.
      URL
      Name in Czech: OTCOVSKÁ POPORODNÍ PÉČE V EVROPSKÝCH ZEMÍCH S AKCENTEM NA JEJÍ STATUS V ČESKÉ A POLSKÉ REPUBLICE
      Name (in English): PATERNITY BENEFITS IN EUROPEAN COUNTRIES WITH THE FOCUS ON ITS STATUS IN THE CZECH REPUBLIC AND POLAND
      RIV/47813059:19520/22:A0000351 Article in a journal. Czech. Czech Republic.
      Duda, Danuta (203 Czech Republic, belonging to the institution) -- Turečková, Kamila (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: Comparison; Czech Republic; legislation; paternity benefit; Poland; social security
      Reviewed: yes
      Changed by: Mgr. Danuta Duda, Ph.D., učo 34664. Changed: 6/1/2023 10:15.
      More: https://is.slu.cz/publication/64824/en

    2021

    1. IMPACT OF CONTEXT EFFECTS ON DECISION-MAKING BETWEEN GENERATIONS
      KUBALOVÁ, Radka. IMPACT OF CONTEXT EFFECTS ON DECISION-MAKING BETWEEN GENERATIONS. Online. In Čábyová, L, Z. Bezáková a A. Madleňák, eds. Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2021: New changes, new challenges”. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021, p. 387-396. ISSN 1339-5726.
      URL
      RIV/47813059:19520/21:A0000272 Proceedings paper. English. Slovakia.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Choice; Consumer Behaviour; Context Effects; Generations
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 20/1/2022 15:41.
      More: https://is.slu.cz/publication/56682/en
    2. Impact of Introducing the Middle Alternative: Meta-Analytic Approach
      KUBALOVÁ, Radka. Impact of Introducing the Middle Alternative: Meta-Analytic Approach. Online. In Vuk Bevanda. EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS. Belgrade: ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN, 2021, p. 93-99. ISBN 978-86-80194-44-8. Available from: https://dx.doi.org/10.31410/EMAN.S.P.2021.93.
      URL
      RIV/47813059:19520/21:A0000261 Proceedings paper. English. Serbia.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Compromise; Consumer; Context Effect; Decision-making
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 28/12/2022 11:13.
      More: https://is.slu.cz/publication/56462/en
    3. Pomáhá informace o značce spotřebitelům učinit rozhodnutí za přítomnosti kompromisu? (Does brand information help consumers make a choice in the presence of a compromise?)
      KUBALOVÁ, Radka. Pomáhá informace o značce spotřebitelům učinit rozhodnutí za přítomnosti kompromisu? (Does brand information help consumers make a choice in the presence of a compromise?). Online. In Róbert Rehák. Merkúr 2021: Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. Bratislava: Vydavateľstvo EKONÓM, University of Economics in Bratislava Slovak Republic, 2021, p. 151-160. ISBN 978-80-225-4909-7.
      URL
      Name (in English): Does brand information help consumers make a choice in the presence of a compromise?
      RIV/47813059:19520/21:A0000262 Proceedings paper. Czech. Slovakia.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: context effects; consumer behavior; choice defferal; decision making; online experiment
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 17/1/2022 21:59.
      More: https://is.slu.cz/publication/56464/en
    4. THE COMPARISON OF V4 SOCIAL SECURITY SCHEMES WITH THE FOCUS ON MATERNITY AND PARENTAL BENEFITS
      DUDA, Danuta, Kamila TUREČKOVÁ, Ivona BURYOVÁ and Radka KUBALOVÁ. THE COMPARISON OF V4 SOCIAL SECURITY SCHEMES WITH THE FOCUS ON MATERNITY AND PARENTAL BENEFITS. In Eva Kotlánová. Proceedings of International Scientific Conference “Economic and Societal Challenges of the European Economy (COVID and Post-COVID Period)”. Karviná: Silesian University, School of Business Administration in Karvina, 2021, p. 50 - 62. ISBN 978-80-7510-488-5.
      Name (in English): THE COMPARISON OF V4 SOCIAL SECURITY SCHEMES WITH THE FOCUS ON MATERNITY AND PARENTAL BENEFITS
      RIV/47813059:19520/21:A0000264 Proceedings paper. English.
      Duda, Danuta (203 Czech Republic, belonging to the institution) -- Turečková, Kamila (203 Czech Republic, belonging to the institution) -- Buryová, Ivona (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: Comparison; maternity benefit; birth grant; parental benefit; paternity benefit; maternity grant; social security.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Danuta Duda, Ph.D., učo 34664. Changed: 1/6/2022 11:07.
      More: https://is.slu.cz/publication/56501/en

    2020

    1. Attraction Effect in Marketing Context : Literature Review
      KUBALOVÁ, Radka. Attraction Effect in Marketing Context : Literature Review. Online. In Pavel Ondra. DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers. Zlín: Tomas Bata University in Zlín, 2020, p. 295-306. ISBN 978-80-7454-935-9. Available from: https://dx.doi.org/10.7441/dokbat.2020.
      URL
      RIV/47813059:19520/20:A0000159 Proceedings paper. English. Czech Republic.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: asymmetrically dominated alternative; decoy effect; bibliometric analysis; marketing
      Reviewed: yes
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 6/5/2021 21:15.
      More: https://is.slu.cz/publication/44364/en
    2. Consumer Decision-Making in the Presence of a Compromise Alternative: Limits and Moderators
      KUBALOVÁ, Radka. Consumer Decision-Making in the Presence of a Compromise Alternative: Limits and Moderators. Online. In Zuzana Kvetanová, Zuzana Bezáková, Adam Madleňák. Marketing Identity: COVID-2.0. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2020, p. 321-330. ISBN 978-80-572-0107-6.
      URL
      RIV/47813059:19520/20:A0000180 Proceedings paper. English. Slovakia.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Consumer Behaviour; Context Effects; Choice.
      Reviewed: yes
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 6/5/2021 21:12.
      More: https://is.slu.cz/publication/48463/en
    3. Impact Of Demographic Factor Income On The Decoy Effect For Two Examined Products Categories
      KUBALOVÁ, Radka. Impact Of Demographic Factor Income On The Decoy Effect For Two Examined Products Categories. Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2020, vol. 20, No 2, p. 21-32. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2020.007.
      URL
      RIV/47813059:19520/20:A0000230 Article in a journal. English. Czech Republic.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: attraction effect; consumer decision making; context effects; effect of asymmetrically dominated alternatives; choice; season tickets; washing machines
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2022 18:58.
      More: https://is.slu.cz/publication/54162/en
    4. Impact of Demographic Factors Gender and Age on the Decoy Effect
      KUBALOVÁ, Radka. Impact of Demographic Factors Gender and Age on the Decoy Effect. Ekonomika a spoločnosť. Banská Bystrica (SK), 2020, vol. 21, No 1, p. 25-33. ISSN 1335-7069.
      URL
      Name in Czech: Vliv demografických faktorů pohlaví a věku na efekt návnady
      Name (in English): Impact of Demographic Factors Gender and Age on the Decoy Effect
      RIV/47813059:19520/20:A0000142 Article in a journal. English. Slovakia.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Consumer decision making; Effect of asymmetrically dominated alternatives; Context effects; Choice
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 6/5/2021 21:14.
      More: https://is.slu.cz/publication/41680/en
    5. The Effect of Assymetrically Dominated Alternatives for Chosen Product Categories
      KUBALOVÁ, Radka and Martin KLEPEK. The Effect of Assymetrically Dominated Alternatives for Chosen Product Categories. Acta academica karviniensia. 2020, vol. 19, No 4, p. 30-41. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2019.023.
      URL
      RIV/47813059:19520/20:A0000158 Article in a journal. English. Czech Republic.
      Kubalová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic)
      Keywords in English: consumer behaviour; consumer decision-making; decoy effect; marketing
      Changed by: Ing. Radka Kubalová, Ph.D., učo 39302. Changed: 28/12/2020 12:16.
      More: https://is.slu.cz/publication/44363/en

    2019

    1. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools)
      MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ and Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools). 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 pp. ISBN 978-80-88260-36-3.
      Name (in English): Technology acceptance in the context of marketing tools
      RIV/47813059:19520/19:A0000032 Book on a specialized topic. Czech. Czech Republic.
      Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (703 Slovakia, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Braciníková, Veronika (203 Czech Republic, belonging to the institution) -- Langerová, Adéla (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM; generation; SME; WPDCA method; Millennials; online shopping; TAM model; brand
      Reviewed: yes
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 13/12/2019 17:51.
      More: https://is.slu.cz/publication/32537/en
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