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    2025

    1. Mapping the Potential of 3D Printing in the Corporate Environment
      BOTLÍK, Josef; Milena BOTLÍKOVÁ; Žaneta RYLKOVÁ; Lucie WALECZEK ZOTYKOVÁ and Tereza IKÁŠOVÁ. Mapping the Potential of 3D Printing in the Corporate Environment. Online. In Kliestik Tomáš, Nica Elvira. Globalization and Its Socio-Economic Consequences. Berlin, Germany: Peter Lang Group AG, 2025, 13 pp. Volume I. ISBN 978-3-631-92474-7. Available from: https://doi.org/10.3726/b22205.
      Name (in English): Mapping the Potential of 3D Printing in the Corporate Environment
      English. Slovakia.
      Keywords in English: 3d printing; companies; processes; globalization; problems
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Josef Botlík, učo 14794. Changed: 22/8/2025 10:53.
      More: https://is.slu.cz/publication/74612/en

    2024

    1. The impact of website performance on business sales
      IKÁŠOVÁ, Tereza and Martin KLEPEK. The impact of website performance on business sales. Financial Internet Quarterly. Berlin: WALTER DE GRUYTER, 2024, vol. 20, No 1, p. 81-91. ISSN 2719-3454. Available from: https://doi.org/10.2478/fiqf-2024-0007.
      URL
      RIV/47813059:19520/24:A0000497 Article in a journal. English. Poland.
      Ikášová, Tereza (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: Decision Making;Experiment;Restaurant Industry;Sales;Website Performance
      Changed by: Miroslava Snopková, učo 43819. Changed: 20/3/2025 14:44.
      More: https://is.slu.cz/publication/82022/en
    2. The WWW Factor: Understanding Generation Z’s Website Preferences
      IKÁŠOVÁ, Tereza. The WWW Factor: Understanding Generation Z’s Website Preferences. In Tsounis, N., Vlachvei, A. Applied Economic Research and Trends. Cham (Switzerland): Springer Nature, 2024, p. 1021-1033. ISBN 978-3-031-49104-7. Available from: https://doi.org/10.1007/978-3-031-49105-4_58.
      RIV/47813059:19520/24:A0000496 Proceedings paper. English. Switzerland.
      Ikášová, Tereza (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: web design; kruskal-wallis test; generation Z; colours; website speed; functional elements
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 20/3/2025 14:47.
      More: https://is.slu.cz/publication/82001/en

    2023

    1. The Effect of the Length of the Inquiry Form on the Conversion of the Corporate Website
      IKÁŠOVÁ, Tereza. The Effect of the Length of the Inquiry Form on the Conversion of the Corporate Website. In Tsounis, N., Vlachvei, A. Advances in Empirical Economic Research. Cham (Switzerland): Springer Nature, 2023, p. 813-824. ISBN 978-3-031-22748-6. Available from: https://doi.org/10.1007/978-3-031-22749-3_50.
      English. Switzerland.
      Keywords in English: Chi-square test;Conversions;Generation Z;Web design
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 20/3/2025 13:50.
      More: https://is.slu.cz/publication/74422/en

    2022

    1. What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      BAUEROVÁ, Radka; Tereza IKÁŠOVÁ; Veronika KOPŘIVOVÁ; Tomáš PRAŽÁK and Michal STOKLASA. What Cognitive Biases Attack Potential Customers in User Reviews the Most? Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, roč. 22, No 1, p. 5-21. ISSN 1212-415X. Available from: https://doi.org/10.25142/aak.2022.001.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      RIV/47813059:19520/22:A0000346 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Ikášová, Tereza (203 Czech Republic, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution) -- Pražák, Tomáš (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: apophenia; authority bias; bandwagon effect; e-shops; negativity effect; online reviews; processing difficulty effect; story bias
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 30/12/2022 14:39.
      More: https://is.slu.cz/publication/64281/en

    2021

    1. Is the Future of Non-Skippable Ads Shining Bright?
      KOPŘIVOVÁ, Veronika; Tereza IKÁŠOVÁ and Dominik ŠVARC. Is the Future of Non-Skippable Ads Shining Bright?. Online. In doc. PhDr. Ľudmila Čábyová, PhD., Ing. Zuzana Bezáková, PhD., PhDr. Adam Madleňák, PhD., MBA. Conference Proceedings from International Scientific Conference „Marketing Identity 2021: New changes, new challenges“. Trnava: Fakulta masmediálnej komunikácie UCM, 2021, p. 336-344, 744 pp. ISBN 978-80-572-0220-2.
      URL
      RIV/47813059:19520/21:A0000350 Proceedings paper. English.
      Kopřivová, Veronika (703 Slovakia, belonging to the institution) -- Ikášová, Tereza (203 Czech Republic, belonging to the institution) -- Švarc, Dominik (203 Czech Republic, belonging to the institution)
      Keywords in English: Brand; Consumer Behaviour; Generation Z; Marketing Communication; Non-skippable Ads;
      Reviewed: yes
      Changed by: Ing. Veronika Kopřivová, Ph.D., učo 29255. Changed: 31/12/2022 23:50.
      More: https://is.slu.cz/publication/64484/en