Publication Records

BOTLÍK, Josef, Milena BOTLÍKOVÁ, Žaneta RYLKOVÁ, Lucie WALECZEK ZOTYKOVÁ and Tereza IKÁŠOVÁ. Mapping the Potential of 3D Printing in the Corporate Environment. Online. Žilinská iniverzita v Žilině, 2024, 13 pp.

IKÁŠOVÁ, Tereza and Martin KLEPEK. The impact of website performance on business sales. Financial Internet Quarterly. Berlin: WALTER DE GRUYTER, 2024, vol. 20, No 1, p. 81-91. ISSN 2719-3454. Available from: https://dx.doi.org/10.2478/fiqf-2024-0007.

IKÁŠOVÁ, Tereza. The WWW Factor: Understanding Generation Z’s Website Preferences. In Tsounis, N., Vlachvei, A. Applied Economic Research and Trends. Cham (Switzerland): Springer Nature, 2024, p. 1021-1033. ISBN 978-3-031-49104-7. Available from: https://dx.doi.org/10.1007/978-3-031-49105-4_58.

IKÁŠOVÁ, Tereza. The Effect of the Length of the Inquiry Form on the Conversion of the Corporate Website. In Tsounis, N., Vlachvei, A. Advances in Empirical Economic Research. Cham (Switzerland): Springer Nature, 2023, p. 813-824. ISBN 978-3-031-22748-6. Available from: https://dx.doi.org/10.1007/978-3-031-22749-3_50.

BAUEROVÁ, Radka, Tereza IKÁŠOVÁ, Veronika KOPŘIVOVÁ, Tomáš PRAŽÁK and Michal STOKLASA. What Cognitive Biases Attack Potential Customers in User Reviews the Most? Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, roč. 22, No 1, p. 5-21. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2022.001.

KOPŘIVOVÁ, Veronika, Tereza IKÁŠOVÁ and Dominik ŠVARC. Is the Future of Non-Skippable Ads Shining Bright?. Online. In doc. PhDr. Ľudmila Čábyová, PhD., Ing. Zuzana Bezáková, PhD., PhDr. Adam Madleňák, PhD., MBA. Conference Proceedings from International Scientific Conference „Marketing Identity 2021: New changes, new challenges“. Trnava: Fakulta masmediálnej komunikácie UCM, 2021, p. 336-344, 744 pp. ISBN 978-80-572-0220-2.