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    2024

    1. Cizojazyčná příprava AJ2: Distanční studijní text
      KARPETA, Janusz and Martina CHYLKOVÁ. Cizojazyčná příprava AJ2: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.
      Czech. Czech Republic.
      Keywords in English: Marketing and Selling; Advertising; Entrepreneur; Business Organisation and People; Cutting Costs; Profit; Loss and Payment; Global Trade
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 8/4/2024 12:44.
      More: https://is.slu.cz/publication/78483/en
    2. USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES. Online. In Dr hab. Izabela Michalska Dudek, p rof. UEW, Dr hab. Piotr Gryszel, prof. UEW. 11TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS CURRENT TRENDS IN SPA, HOTEL AND TOURISM “Tourism in times of dynamic changes in the environment”. Jelenia Gora: Wroclaw University of Economics and Business Wrocław 2023, 2024, p. 11-21. ISBN 978-83-67899-21-5.
      Name in Czech: USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES
      Name (in English): USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES
      RIV/47813059:19520/24:A0000429 Proceedings paper. English.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: Communication; Communication of resilient tourism products; Marketing communication; Web portal;
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 28/3/2024 09:20.
      More: https://is.slu.cz/publication/75762/en

    2023

    1. Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands. Acta academica karviniensia. Karviná, 2023, vol. 23, No 1, p. 5-18. ISSN 1212-415X.
      URL
      Name (in English): Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands
      RIV/47813059:19520/23:A0000383 Article in a journal. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: brand; communication; connotation; cultural; stereotype;
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 18:22.
      More: https://is.slu.cz/publication/69601/en
    2. Cultural history as Part of Stereotypes of Selected Beer Brands in the Czech Republic, Germany and Poland
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Cultural history as Part of Stereotypes of Selected Beer Brands in the Czech Republic, Germany and Poland. Online. In Scholz, Petr. Aktuální problémy cestovního ruchu „Historie jako součást produktů cestovního ruchu“ Recenzovaný sborník z mezinárodní konference Jihlava 15. března – 16. března 2023. Jihlava: VŠp Jihlava, 2023, p. 32-41. ISBN 978-80-88064-68-8.
      URL
      Name (in English): Cultural history as Part of Stereotypes of Selected Beer Brands in the Czech Republic, Germany and Poland
      RIV/47813059:19520/23:A0000384 Proceedings paper. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: Advertising History Persuasion Stereotypes
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: PhDr. Janusz Karpeta, Ph.D., učo 48745. Changed: 1/6/2023 09:41.
      More: https://is.slu.cz/publication/69602/en

    2022

    1. New possibilies of Communication of E-shops and their importance
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. New possibilies of Communication of E-shops and their importance. Nová filologická revue. 2022, Vol. 14, No. 1 (2022), p. 156-174, 183 pp. ISSN 1338-0583.
      URL URL
      Name in Czech: Nové možnosti komunikace e-shopů a jejich význam
      Name (in English): New possibilies of Communication of E-shops and their importance
      RIV/47813059:19520/22:A0000325 Article in a journal. English. Slovakia.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: advertising advertising discourse participation persuasion
      Reviewed: yes
      Changed by: PhDr. Janusz Karpeta, Ph.D., učo 48745. Changed: 31/8/2022 09:43.
      More: https://is.slu.cz/publication/62161/en

    2021

    1. GIS Spatial Analysis of Public MTB Races - Case Study
      HELEŠIC, Jiří and Janusz KARPETA. GIS Spatial Analysis of Public MTB Races - Case Study. Online. In 9th INTERNATIONAL SCIENTIFIC CONFERENCE. 9th International Scientific Conference Current Trends in Tourism, Hotel and Spa. Karviná: OPF SLU Karviná, 2021, p. 68-77. ISBN 978-80-7510-461-8.
      Name in Czech: GIS prostorová analýza veřejných MTB závodů - případová studie
      Name (in English): GIS Spatial Analysis of Public MTB Races - Case Study
      RIV/47813059:19520/21:A0000213 Proceedings paper. English. Czech Republic.
      Helešic, Jiří (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic)
      Keywords in English: GIS spatial analysis MTB races
      Type of proceedings: post-proceedings
      Changed by: PhDr. Janusz Karpeta, Ph.D., učo 48745. Changed: 11/4/2022 11:46.
      More: https://is.slu.cz/publication/51921/en
    2. Use of stereotypes as a communication tool to support the brand – case study of the Polish and the Czech brand of beer
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Use of stereotypes as a communication tool to support the brand – case study of the Polish and the Czech brand of beer. Online. In 3rd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2021. 3rd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2021. Karviná: Karviná: Silesian University in Opava, SBA in Karviná, 2021, p. 87-94. ISBN 978-80-7510-456-4.
      URL
      Name (in English): Use of stereotypes as a communication tool to support the brand – case study of the Polish and the Czech brand of beer
      RIV/47813059:19520/21:A0000236 Proceedings paper. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: advertising discourse linguistic view of the world stereotype
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2022 14:11.
      More: https://is.slu.cz/publication/54942/en

    2019

    1. Krizová komunikace: Distanční studijní text (Crisis communication)
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Krizová komunikace: Distanční studijní text (Crisis communication). 1st ed. Karviná: SLU OPF, 2019, 131 pp. ISBN 978-80-7510-378-9.
      Name in Czech: Krizová komunikace: Distanční studijní text
      Name (in English): Crisis communication
      Czech.
      Keywords in English: crisis crisis communication
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 11:36.
      More: https://is.slu.cz/publication/33755/en
    2. Ways to communicate advertising on examples of courtesy communication in advertising slogans.
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Ways to communicate advertising on examples of courtesy communication in advertising slogans. Online. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2nd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2019. Karviná: Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2019, p. 27-33. ISBN 978-80-7510-339-0.
      Name (in English): Ways to communicate advertising on examples of courtesy communication in advertising slogans.
      English. Czech Republic.
      Keywords in English: advertising communication theory of courtesy courtesy slogan
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 22:55.
      More: https://is.slu.cz/publication/40560/en

    2018

    1. Cizojazyčná příprava AJ 1: Distanční studijní text
      CHYLKOVÁ, Martina and Janusz KARPETA. Cizojazyčná příprava AJ 1: Distanční studijní text. Karviná: SU OPF, 2018, 123 pp.
      English. Czech Republic.
      Keywords in English: Applying for a job CV business career customer job application service
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 11:37.
      More: https://is.slu.cz/publication/46840/en
    2. Cizojazyčná příprava AJ2 (Language preparation AJ2)
      CHYLKOVÁ, Martina and Janusz KARPETA. Cizojazyčná příprava AJ2 (Language preparation AJ2). Karviná: SU OPF, 2018, 133 pp.
      Name in Czech: Cizojazyčná příprava AJ2
      Name (in English): Language preparation AJ2
      English.
      Keywords in English: Marketing and selling advertising entrepreneur business organization cutting costs profit global trade
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 11:38.
      More: https://is.slu.cz/publication/51721/en
    3. Cizojazyčná příprava AJ3 (Language preparation AJ3)
      CHYLKOVÁ, Martina and Janusz KARPETA. Cizojazyčná příprava AJ3 (Language preparation AJ3). Karviná: SU OPF, 2018, 125 pp.
      Name in Czech: Cizojazyčná příprava AJ3
      Name (in English): Language preparation AJ3
      English.
      Keywords in English: CorporateCulture Intercultural Communication Corporate Responsibility Office Etiquette Councelling Customer Service Jobs Most in Demand in the UK Competencies and Skills
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 11:38.
      More: https://is.slu.cz/publication/46841/en
    4. Cizojazyčná příprava AJ4 (Language preparation AJ4)
      CHYLKOVÁ, Martina and Janusz KARPETA. Cizojazyčná příprava AJ4 (Language preparation AJ4). Karviná: SU OPF, 2018, 160 pp.
      Name in Czech: Cizojazyčná příprava AJ4
      Name (in English): Language preparation AJ4
      English.
      Keywords in English: Economics firm employment unemployment banks money market marketing
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 11:39.
      More: https://is.slu.cz/publication/51342/en

    2017

    1. TEACHERS' COMPETENCES AND THEIR IMPACT ON THE EVALUATION OF TEACHING
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. TEACHERS' COMPETENCES AND THEIR IMPACT ON THE EVALUATION OF TEACHING. International Journal of Research in E-Learning. 2017, vol. 2, Vol.2 (2), p. 51-61, 10 pp. ISSN 2543-6155.
      Name (in English): TEACHERS' COMPETENCES AND THEIR IMPACT ON THE EVALUATION OF TEACHING
      RIV/47813059:19520/17:00010877 Article in a journal. English. Poland.
      Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: competences; teacher; assessment of teaching; eLearning; full-time study; teaching of foreign languages
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35918/en
    2. THE DEVELOPMENT OF TOURIST JOURNEYS IN GERMANY, AUSTRIA, POLAND, SLOVAKIA AND THE CZECH REPUBLIC
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. THE DEVELOPMENT OF TOURIST JOURNEYS IN GERMANY, AUSTRIA, POLAND, SLOVAKIA AND THE CZECH REPUBLIC. Czech Hospitality and Tourism Papers. Praha: Vysoká škola hotelová v Praze 8, 2017, 28/2017, Volume XIII., p. 66-77. ISSN 1801-1535.
      Name (in English): THE DEVELOPMENT OF TOURIST JOURNEYS IN GERMANY, AUSTRIA, POLAND, SLOVAKIA AND THE CZECH REPUBLIC
      RIV/47813059:19520/17:00010876 Article in a journal. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: tourism; tourist journeys; the Czech Republic; Slovakia; Germany; Austria; Poland
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35917/en

    2014

    1. Business English 3
      KARPETA, Janusz. Business English 3. Karviná: OPF, 2014.
      Name (in English): Business English 3
      English.
      Keywords in English: Corporate Culture Intercultural Communication Corporate Responsibility Office Etiquette Councelling Customer Service Jobs Most in Demand in the UK Gap Year Internships in Australia Competencies and Skills a Ten Essential Interview Tactics
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 11:42.
      More: https://is.slu.cz/publication/47120/en
Displayed: 27/7/2024 14:10