UCJOPBP005 Cultural management

Faculty of Philosophy and Science in Opava
Summer 2024
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Ing. Marek Bumbálek (seminar tutor)
Mgr. Petr Rotrekl (seminar tutor)
Mgr. Táňa Pavlíková Alešová, Ph.D. (assistant)
Guaranteed by
Mgr. Petr Rotrekl
Institute of Foreign Languages - Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The Cultural Management seminar will provide students with a basic insight into the problems of cultural practice in all artistic branches. Students will gain an overview of   the complex of skills and knowledge required for the role of culture manager with  significant use of experience from specific organizing activities of teachers in all areas of art. The aim of the seminar is to use the acquired knowledge when working on your own fictitious art project, which at the end of the seminar will present and defend its possible realization.
Learning outcomes
Plan a dummy project
  • 1. What is culture? Definition of culture. Narrower and broader understanding of the concept of culture. Active and passive cultural activities. Amateur and professional art. 2. Cultural policy, main aims and tools of cultural policy. Cultural policy at the level: municipality, city, state. Cultural institutions. 3. Cultural policy of the European Union. Cultural policy in the world. UNESCO and World Heritage Site. Great personalities of cultural politics. 4. Cultural life of the city. Cultural concept. Sociological survey of cultural needs. Commercial and non-commercial art and public benefit. Cultural industry. 5. Culture management. Michael Kaiser – guru of cultural management and planning strategy. 6. Dramaturgy, role of dramaturge and creative producer in art. 7. Animation of culture and participatory methods in art. 8. Fundraising in culture. Financing of culture. Budgets of cultural festivals and cultural events. SWOT analysis. 9. Promotion of culture. Marketing in culture. Marketing mix. 10. Communication in team. Work with the media and the public. 11. Protection of intellectual property and basics of contract law. 12. Cultural and artistic projects – preparatory work and practical activities of students. 13. Cultural and artistic projects – preparatory work and practical activities of students.
Teaching methods
seminar, project
Assessment methods
compulsory attendance at seminars (min. 70%), credit test and seminar work – fictitious art project
Language of instruction
The course is also listed under the following terms Summer 2021, Summer 2022, Summer 2023.
  • Enrolment Statistics (Summer 2024, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2024/UCJOPBP005