UCJCA457 Marketing

Faculty of Philosophy and Science in Opava
Summer 2009
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: zk (examination).
Guaranteed by
Institute of Foreign Languages – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Stručná charakteristika předmětu: Seminář pokrývá tato témata: Výroba a prodej, metody prodeje a metody podpory prodeje. Marketing jako systém. Průzkum trhu, stanovení pravděpodobného vývoje v poptávce, role konkurence, metody propagace. Jazyková stránka propagace.
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 1994, Summer 1995, Summer 1996, Summer 1997, Summer 1998, Summer 1999, Summer 2000, Summer 2001, Summer 2002, Summer 2003, Summer 2004, Summer 2005, Summer 2006, Summer 2007, Summer 2008.
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