UFMM25O Modern publishing methods

Faculty of Philosophy and Science in Opava
Summer 2016
Extent and Intensity
0/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Martin Petrásek, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Martin Petrásek, Ph.D.
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to teach students to work with modern publishing methods, especially in terms of electronic publishing. The course includes both: the classical methods of publishing the read content and their connection to electronic content, enriched by audio-visual elements or multimedia elements. Students will under the guidance of their teacher create and publish the electronic content according to their field of study and thus strengthen their portfolio.
Syllabus
  • Prepress preparation in practice. The correct rate of press, binding, printing methods and its types. Types of printing, press equipment. Printing materials. New and innovative print materials.
    Electronic Publishing. Preparing of content for electronic publishing, usage of materials from prepress, methods of electronic publishing, e-books, flash applications, HTML5, photo base, Video base, audio base. electronic readers and other imaging peripherals.
    Advanced methods of publishing. Presentations, video, audio, multimedia content in the Internet and in the data medium. Ethics in publishing, marketing tools. How to sell own content. Profitability of publishing on internet. New Media.
Literature
    recommended literature
  • ACCOMAZZI, A. Future professional communication in astronomy II. New York: Springer. ISBN 14-419-8368-6. info
  • BIAGI, Shirley. Media/impact: an introduction to mass media. 10th ed. Boston: Wadsworth Cengage Learning, 2012. ISBN 11-113-4636-4. info
  • DVOŘÁKOVÁ, Z. DTP a předtisková příprava: kompletní průvodce od grafického návrhu po profesionální tisk. Vyd. 1. Brno: Computer Press, 2008. ISBN 978-80-251-1881-8. info
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
Teacher's information
* 75% attendance in seminars, active participation
* All tasks submited and approved
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2015, Summer 2017, Summer 2018.
  • Enrolment Statistics (Summer 2016, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2016/UFMM25O