UIKS239 Social Media II

Faculty of Philosophy and Science in Opava
Summer 2020
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Kamil Matula, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Kamil Matula, Ph.D.
Institute of Computer Science – Faculty of Philosophy and Science in Opava
Prerequisites (in Czech)
Úspěšné zvládnutí a ukončení předmětů "Sociální média I.".
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of course is to introduce the topic of social media to students. Second part of course focuses on specific issues such as: social media marketing, social media and communication strategies, social media and privacy, social media and culture, social media and their usage in libraries, citizen media, social media and Networked learning and social media in education.
Syllabus (in Czech)
  • Sociální média a zaměření na konkrétní problémy
    1) Marketing sociálních médií
    2) Citizen media
    3) Networked learning
    4) Sociální média a komunikační strategie (social media optimization)
    5) Sociální média a soukromí
    6) Sociální média a kultura
    7) Sociální média a jejich využití v knihovnách
Literature
    recommended literature
  • Miller, Michael. Internetový marketing s YouTube Průvodce využitím on-line videa v byznysu. Brno, 2012. info
  • Smith, Mari; Treadaway, Chris. Marketing na Facebooku. Brno, 2011. info
  • Bednář, Vojtěch. Marketing na sociálních sítích: Prosaďte se na Facebooku a Twitteru. Brno, 2011. info
  • Sterne, Jim. Měříme a optimalizujeme marketing na sociálních sítích. Brno, 2011. info
  • Janouch, Viktor. Internetový marketing. Prosaďte se na webu a sociálních sítích. Brno, 2010. info
  • Pavlíček, Antonín. Nová média a sociální sítě. Praha, 2010. info
Teaching methods
Interactive lecture
Lecture with a video analysis
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
80% attendance, credit tasks specified and performed during the semester (registration in services and networks, applications), final test or preparation of the final semester assignment.
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2021.
  • Enrolment Statistics (Summer 2020, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2020/UIKS239