ULGATLA047 Tour operating and travel agency running

Faculty of Philosophy and Science in Opava
Summer 2023
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Pavlína Sonnková (lecturer)
Ing. Pavlína Sonnková (seminar tutor)
Guaranteed by
doc. RNDr. Pavol Plesník, PhD.
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to inform the students of the ways of founding a tour operator or travel agency establishment, with business plan development, with organisational structure and functioning of a tour operator and travel agency, with the most important work methods, and with the offer of tour operator and travel agency services. The students will be informed of the legislative conditions for conducting tour operator and travel agency establishment, with their running, and with the process of concluding contracts between tourism subjects. The students will also learn how to sell tour operator or travel agency products including settling accounts and advertising.
Syllabus
  • 1. Tour operator and travel agent
    2. Legislative in the area of conducting business in tourism
    3. Starting tour operator and travel agency business
    4. Insurance of tour operators and travel agencies
    5. Services offered by tour operators and travel agencies
    6. Creation of a tour operator product
    7. Price of a tour operator and travel agency product
    8. Product offer of tour operators and travel agencies
    9. Tour operator and travel agency product marketing
    10. Staff of a tour operator and travel agency
Literature
    recommended literature
  • ORIEŠKA, J. Služby v cestovním ruchu. ISBN 978-80-85970-68-5. info
  • BERÁNEK, J. A KOL. Ekonomika cestovního ruchu. Praha: MAG CONSULTING, 2013. info
  • PALÁTKOVÁ,. M., MRÁČKOVÁ, E., KITTNER, M., KAŠŤÁK, O., ŠESTÁK, J. Management cestovních kanceláří a agentur. Praha, 2013. info
  • POMPUROVÁ, K. Řízení provozu cestovních kanceláří. Praha, 2013. info
  • JAKUBÍKOVÁ, D. Marketing v cestovním ruchu. Praha:Grada Publishing, 2012. ISBN 978-80-247-4209-0. info
  • ZELENKA, J., PÁSKOVÁ M. Výkladový slovník cestovního ruchu. Praha, 2012. info
  • RYGLOVÁ, K., BURIAN, M., VAJČNEROVÁ, I. Cestovní ruch - podnikatelské přístupy a příležitosti v praxi. Praha: Grada Publishing, 2011. ISBN 978-80-247-4039-3. info
  • PALÁTKOVÁ, M., ZÍCHOVÁ, J. Ekonomika turismu. Praha: Grada Publishing, 2011. info
  • HOUŠKA, P., PETRŮ, Z. Cestovní ruch v působnosti orgánů EU. Praha: Oeconomia, 2010. ISBN 978-80-245-1645-5. info
  • LACINA, K. Management a marketing cestovního ruchu. Praha, 2010. info
  • SYSEL, J., ZURYNEK, J. Management cestovní kanceláře a cestovní agentury. Praha: Univerzita Jana Amose Komenského, 2009. ISBN 978-80-86723-78-5. info
  • KOSTKOVÁ, M. - NĚMČANSKÝ, M.-TORČÍKOVÁ, E. Management služeb cestovního ruchu. Karviná, 2009. info
  • SYSEL, J. Cestovní kancelář, cestovní agentura a informační středisko v cestovním ruchu. Praha: VŠH, 2008. ISBN 978-80-86578-75-0. info
  • VAŠTÍKOVÁ, M. Marketing služeb - efektivně a moderně. Praha, 2008. info
  • HESKOVÁ M. A KOL. Cestovní ruch pro vyšší odborné školy a vysoké školy. Praha: Fortuna, 2006. ISBN 80-7168-948-3. info
  • NOVACKÁ, Ĺ. Technika v cestovnom ruchu. Bratislava, 2004. info
  • SYRATT, G. - ARCHER, J. Manual of travel Agency Practice. 2003. info
  • HRABÁNKOVÁ, M. - HÁJEK, T. Management cestovního ruchu. České Budějovice, 2002. info
  • ČERTÍK, M. A KOL. Cestovní ruch - vývoj, organizace a řízení. Praha: OFF s.r.o., 2001. ISBN 80-238-6275-8. info
  • INDROVÁ, J. A KOL. Cestovní ruch a Evropská unie. Praha: VŠE, 2000. ISBN 80-245-0084-1. info
  • BERÁNKOVÁ, J., STŘÍBRNÁ, M. Ochrana zákazníků cestovních kanceláří. Praha: MAG Consulting, 1999. info
Teaching methods
Internship
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
- preparation and presentation of a chosen tour operator in Power Point programme
- written test consisting of theoretical and practical part
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2024.
  • Enrolment Statistics (Summer 2023, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2023/ULGATLA047