FPF:UIKSK54 Social Com. and Media II - Course Information

UIKSK54 Social Communication and Media II

Extent and Intensity

6/0/3. 8 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Anna Novotná, Ph.D. (lecturer)
Mgr. Anna Novotná, Ph.D. (seminar tutor)

Guaranteed by

Mgr. Anna Novotná, Ph.D.
Institute of Computer Science – Faculty of Philosophy and Science in Opava

Prerequisites

Subject is available to all students.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Information and Library Studies (programme FPF, N7201 InSK)

Course objectives

The aim of the subject is to put into context the development of communication and the development of culture. Several new trends related to personalities or movements that have influenced the development of new theories in social communication and the media, or the changes that take place in society and on which society is forced to react, will be studied during the semester. The importance of the differences of individual and the mass communication will be highlighted, the publication process and its changes, advances in technology, globalization and multiculturalism will be discussed. Seminars will follow the topics and reflect them in discussions and seminar works.

Syllabus

• Syllabus of the subject:
  
  1. Development of culture vs. development of communication
  2. Media development, remediation
  3. Mass communication and mass media: mass culture, audience development
  4. Electronic communication, networking, digitalisation of culture
  5. Audience demasification and masification of authorship
  6. Intercultural communication and multiculturalism, globalization of culture and media
  7. Information explosion and information stress
  8. Virtualization and dematerialization of communication

Literature

required literature
• ČENĚK, Jiří. Interkulturní psychologie. 2016. ISBN 978-80-247-5414-7. info
• GILES, D. Psychologie médií. Praha: Grada, 2012. info

recommended literature
• SUNDAR, Shyam, ed. The Handbook of the Psychology of Communication. 2015. ISBN 978-1-118-41336-4. info
• MCQUAIL, Denis. Mass Communication Theory. 2010. ISBN 9781849202916. info
• BOLTER, Jay David and Richard GRUSIN. Remediation: Understanding New Media. 2000. ISBN 0-262-52279-9. info

Teaching methods

Lecture supplemented with a discussion
Monological (reading, lecture, briefing)
Seminar classes

Assessment methods

Grade
Oral exam
Credit
Seminar work

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 6 HOD/SEM, Seminář 3 HOD/SEM.

Teacher's information

Attendance at lectures is required as well as reading the basic literature. There is also requirement for seminar work and passing oral or written exam.

• Enrolment Statistics (recent)
  
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