FPF:UBKTN039 Psychology of advertisement - Course Information
UBKTN039 Psychology of advertisement
Faculty of Philosophy and Science in OpavaWinter 2013
- Extent and Intensity
- 1/1/0. 2 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Mgr. Ivana Polakevičová, Ph.D. (lecturer)
Mgr. Ivana Polakevičová, Ph.D. (seminar tutor) - Guaranteed by
- Mgr. Ivana Polakevičová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Audio-visual Creation (programme FPF, N8203 DrUm)
- Course objectives
- Psychological aspects of advertisements, their influence on customers and use of psychology in advertisement marketing.
- Syllabus
- Psychology of advertising
Case studies
Target audience
Audio-visual layout of an advertising
- Psychology of advertising
- Literature
- recommended literature
- MONZEL, M. 99 tipů pro úspěšnější reklamu. Praha: Grada, 2009. info
- VYSEKALOVÁ, J., KOMÁRKOVÁ, R. Psychologie reklamy (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-2196-5. info
- VYSEKALOVÁ, J., MIKEŠ, J. Reklama - jak dělat reklamu. Praha: Grada Publishing, 2007. ISBN 978-80-247-2001-2. info
- KOUDELKA, J. Pestrý svět referenčních skupín v reklamě. Marketing a komunikace, 2005. info
- HRADISKÁ, E., LETOVANCOVÁ, E. Psychológia marketingovej komunikácie. Bratislava: Univerzita Komenského v Bratislave, 2005. info
- KOLLÁRIK, T., SOLLÁROVÁ, E. Metódy sociálnopsychologickej praxe. Bratislava: Ikar, 2004. info
- KERN, H., METH, CH., NOLZ, H., PETER, M., WINTERSPERGER, R. Přehled psychologie. Praha: Portal, 2004. info
- DOLINSKI, D. Psychologiczne mechanizmy reklamy. Gdańsk: Gdańskie Wydawnictwo Pedagogiczne, 2003. info
- PROCHASKA, J. O., NORCROSS, J. C. Psychoterapeutické systémy - průřez teoriemi. Praha: Grada, 1999. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- Active participation in the seminar (two absences are permitted), essay
- Enrolment Statistics (Winter 2013, recent)
- Permalink: https://is.slu.cz/course/fpf/winter2013/UBKTN039