UIKSK35 Social media I

Faculty of Philosophy and Science in Opava
Winter 2016
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Štěpánka Tůmová (seminar tutor)
Guaranteed by
Štěpánka Tůmová
Institute of Computer Science – Faculty of Philosophy and Science in Opava
Prerequisites (in Czech)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of course is to introduce students the topic of social media. The course focuses on terminology and working with different social media in order to get knowledge from whole field of social media in the Czech Republic as well as abroad. This is particularly related to student major. The course deals with a broad and fast developing area of social media, theoretical framework and practical examples of using social networks for marketing, communication and so on. Students are supposed to know more about possibilities in usage of social media in their professional and personal life. Students will learn to use correct terminology and apply right social media in various activities that are related to university education system.
Syllabus (in Czech)
  • 1 Sociální média obecně
    1.1 Definice médií
    1.2 Vymezení sociálních médií
    1.3 Základní znaky sociálních médií
    2 Sociální média a tematické dělení
    2.1 Odborná (profesionální) sociální média
    2.2 Komerční sociální média
    2.3 Jiná sociální média
    3 Funkční dělení sociálních médií
    3.1 Publikování a sdílení
    3.2 Diskuse a diskusní fóra
    3.3 Mikroblogging a blogging
    3.4 Lifestreaming
    3.5 Social games
    3.6 Sociální sítě
Literature
    recommended literature
  • HASTINGS, Robin. Microblogging and li festreaming in libraries. London, 2010. info
  • BOYD , D.; ELLISON, N. B . Social netw ork sites : Definition, history and scholarship. 2007. info
  • BARABÁSI, Albert - László. V pavučině sítí. Praha, 2005. info
  • FLEW, Terry. New media: an introduction. Oxford, 2002. info
  • MCLUHAN, Marshall. Člověk, média a elektronická kultúra. Brno, 2000. info
  • MCLUHAN, Marshall. Jak rozumět médiím: extenze člověka. Praha, 1991. info
Teaching methods
Interactive lecture
Lecture with a video analysis
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
80% attendance, activity in class, completion of practical tasks, final test.
The course is also listed under the following terms Winter 2013, Winter 2014, Winter 2015, Winter 2017, Winter 2018, Winter 2019, Winter 2020.
  • Enrolment Statistics (Winter 2016, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2016/UIKSK35