FPFVA100 Planning and Regional Development of Tourism

Filozoficko-přírodovědecká fakulta v Opavě
zima 2019
Rozsah
0/1/0. 5 kr. Ukončení: z.
Garance
PhDr. Radmila Dluhošová, Ph.D.
Filozoficko-přírodovědecká fakulta v Opavě
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
The aim of the course is to prepare students in terms of practice and theoretical knowledge for their potential career in government administration bodies, development agencies and EU structures; we shall focus on planning and development of tourism and on the work in organizations operating in the field of destination management. The lectured topic includes a complex view of planning alternatives and options in the field of control and development of tourism. The contents of the subject focus on administrative and legislative issues and analysis and synthesis of solutions to development issues in the field of tourism.
Osnova
  • 1. The basics of tourism (tourism and its fields, influences in tourism, specifics of running business in tourism, organizations operating in the field of tourism).
    2. Regional strategy (definitions, historical development of regional policy, approach and tools of regional policy).
    3. Regions and tourism (The concept of region, structure of region and its borders, regionalization, self-government, regional structure) - 2 lectures.
    4. Regional statistics of tourism (tourism statistics, operation and economics of tourism, Tourism Satellite Account).
    5. Strategic planning of regional development (regions and public administration, land-use planning, strategic plan, various levels of strategic planning) - 2 lectures.
    6. The potential of tourism and its activation (understanding of the tourism potential, break-down of the tourism potential, degrees and sections of the tourism potential, zones and types of the total tourism potential).
    7. Planning of tourist trade development (region and planning, plan preparation methodology, planning process, a sectional operating plan, an example of tourism development) - 2 lectures.
    8. Globalization and integration in tourism (differences in globalized world, implications of globalization, globalization in various aspects of tourism - hospitality, travelling, travel agency, tourist destination) - 2 lectures.
    9. Sustainable Tourism Development (definition, principles, destination life cycle, destination organization, negative impacts of tourism, Agenda 21).
Vyučovací jazyk
Angličtina
Informace učitele
" Write and defend an essay on a topic assigned by the teacher before the 6th week of the term at the latest.
" Participate in 80 % of lessons at least.
" The subject is completed with a written test, and possibly also a supplementary oral exam.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2013, zima 2014, zima 2015, zima 2016, zima 2017, zima 2018, léto 2020.