UFMM529 Modern publication methods

Faculty of Philosophy and Science in Opava
Winter 2021
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Martin Petrásek, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Martin Petrásek, Ph.D.
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
"In the beginning was the Word, and the Word was with God, and the Word was God. He was with God in the beginning. Through him all things were made; without him nothing was made that has been made." (John 1,1-3) Evangelist John already knew that word has power. The word is the beginning of everything, without the word nothing. And if that was true for the old God, then this also applies to the new one, which we'll talk all semester. And not just talk. We will learn how to become the evangelists, preachers, prophets, and perhaps even the creators of the new god, a god who enters combining the Internet with millions of people who are part of it.
Syllabus
  • * Word as code
    * The power of context
    * astroturfing
    * Internet oracle
    * Collective Intelligence
    * Artificial intelligence, which is not not artificial
    * SEO
    * Key words - give people what they really want and what search engines see
    * Practical excercises
Literature
    recommended literature
  • ACCOMAZZI, A. Future professional communication in astronomy II. New York: Springer. ISBN 14-419-8368-6. info
  • BIAGI, Shirley. Media/impact: an introduction to mass media. 10th ed. Boston: Wadsworth Cengage Learning, 2012. ISBN 11-113-4636-4. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
* active participation
* all tasks submited and approved
The course is also listed under the following terms Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022.
  • Enrolment Statistics (Winter 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2021/UFMM529