UIKSK43 Innovation Seminar III

Faculty of Philosophy and Science in Opava
Winter 2021
Extent and Intensity
0/0/6. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Kamil Matula, Ph.D. (seminar tutor)
Mgr. Anna Novotná, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Anna Novotná, Ph.D.
Institute of Computer Science – Faculty of Philosophy and Science in Opava
Prerequisites
Subject is available to all students.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course deals with project administration in the library environment. During the course students work on the project and output will be reported in the final project report. The course is designed for master students of Library and Information Studies in the first year of the master's program. Selection of candidates is based on motivation letter. The basic requirement is an active participation on the project.
Syllabus
  • Topics:
    1. Fundamentals of marketing activity
    2. Marketing of projects
    3. Advertising and other promotion of projects in libraries
    4. Project implementation
    5. Project evaluation
Literature
    recommended literature
  • Trommsdorff, V., Steinhoff, F. Marketing inovací. raha: C.H. Beck, 2009. ISBN 978-80-7400-092-8. info
Teaching methods
Lecture supplemented with a discussion
Lectures, tutorial sessions, regularly assigned and evaluated home tasks.
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Seminář 6 HOD/SEM.
Teacher's information
Before start of the semester write a motivation letter.
Results of the assignments should be transformed into final report.
The course is also listed under the following terms Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022, Winter 2023.
  • Enrolment Statistics (Winter 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2021/UIKSK43