FPF:ARTAVTBK64 Publc relations - Course Information
ARTAVTBK64 Publc relations
Faculty of Philosophy and Science in OpavaWinter 2023
- Extent and Intensity
- 0/0/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Mgr. Monika Horsáková, Ph.D. (lecturer)
Mgr. Marek Ševčík, Ph.D. (lecturer)
Mgr. Marek Ševčík, Ph.D. (seminar tutor) - Guaranteed by
- Mgr. Marek Ševčík, Ph.D.
Ústav filmové, televizní a rozhlasové tvorby – Faculty of Philosophy and Science in Opava
Contact Person: MgA. Mikuláš Odehnal - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Audio-visual works (programme FPF, AVT-bpbk)
- Course objectives (in Czech)
- Definovanie nástroja marketingovej komunikácie Public Relations a jeho prvkov. Aplikácia teoretických poznatkov na konkrétnych príkladoch.
- Syllabus (in Czech)
- 1. Public Relations ako nástroj marketingovej komunikácie.
- 2. Reklama versus Public Relations.
- 3. Media Relations.
- 4. Interná komunikácia.
- 5. Krízová komunikácia.
- 6. Reputácia.
- 7. Sponzoring.
- 8. Lobing.
- 9. Spôsoby merania účinnosti Public Relations.
- 10. Etika v PR.
- 11. Využitie nových médií v Public Relations.
- 12. Tvorba stratégie 1.
- 13. Tvorba stratégie 2.
- Teaching methods
- lectures, seminars, class discussion, analysis, homework
- Assessment methods (in Czech)
- Účast na seminářích (75 %)
Seminární práce v rozmezí 5 stran textu (koncept public relations konkrétního kulturního projektu) - Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Study Materials
Information on the extent and intensity of the course: 4p+4s/sem.
- Enrolment Statistics (Winter 2023, recent)
- Permalink: https://is.slu.cz/course/fpf/winter2023/ARTAVTBK64