USESED065 Media Image of the Contemporary World

Faculty of Public Policies in Opava
Summer 2018
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Monika Horsáková, Ph.D. (seminar tutor)
Ing. Petr Jančárek (seminar tutor)
Guaranteed by
Institute of Central European Studies – Faculty of Public Policies in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
In the seminars, the students will learn, on specific examples, about the various methods of media presentation of events in the contemporary world, within a controlled discussion they will analyse the individual examples and evidences of the media image of the modern world and will learn to perceive critically the image of contemporary world in a confrontation with reality. The students will also learn the basics of technology of work in media or with organization of work in media, their inner structure, types of journalistic professions, the techniques of journalistic work, which will enable them to be familiar with the contemporary media system and at the same time to analyse the topical media agenda critically.
Syllabus
  • 1. Introduction to the role and influence of media and medialization in the contemporary world
    2. Related terms: mediation, media relations, media reality, medialization of reality
    3. Indexes of medialization
    4. Description and interpretation of a share of mass and network media
    5. Medialization in the processes of political and social decision making, as such in historic, contemporary and prospective views
    6. Media construction of reality
    7. Long-term an indirect consequences of medialization of reality
    8. Relation between image mediated by media and reality
    9. Retroactive influence of medialized reality on reality
    10. Media literacy
    11. Media and political marketing
    12. Final summary
Literature
    required literature
  • McQUIAL, D. Úvod do teorie masové komunikace. Praha, 2007. info
  • RUs-MOHL, S., BAKIČOVÁ, H. Žurnalistika, komplexní průvodce praktickou žurnalistikou. Praha: Grada Publishing, 2005. info
  • JIRÁK, J. - KÖPPLOVÁ , B. Stručný úvod do studia médií a mediální komunikace. Praha, 2003. info
  • MCLUHAN, M. Jak rozumět médiím. Praha, 1991. info
    recommended literature
  • Horsáková, M. Současné zpravodajství v televizi veřejné služby. Ostrava, 2012. info
  • TRAMPOTA, P. Zpravodajství. Praha, 2006. info
  • RAMONET, I. Tyranie médií. Praha, 2003. info
  • McLUHAN, M. Člověk, média a elektronická kultura. Brno: Jota, 2000. ISBN 80-7217-128-3. info
  • POSTMAN, N. Ubavit se k smrti: veřejná komunikace ve věku zábavy. Praha, 1999. info
  • MALLETTE, M. F. Příručka pro novináře střední a východní Evropy. Praha, 1991. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
A seminar work on assigned topic related to the issue.
The course is also listed under the following terms Summer 2017, Summer 2019.
  • Enrolment Statistics (Summer 2018, recent)
  • Permalink: https://is.slu.cz/course/fvp/summer2018/USESED065