PEMBPDIF Digitization of the company

School of Business Administration in Karvina
Winter 2020
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Ing. Dalibor Šimek, Ph.D. (lecturer)
doc. RNDr. Ing. Roman Šperka, Ph.D. (lecturer)
Ing. Dalibor Šimek, Ph.D. (seminar tutor)
Guaranteed by
doc. RNDr. Ing. Roman Šperka, Ph.D.
Department of Business Economics and Management - School of Business Administration in Karvina
Contact Person: Ing. Žaneta Rylková, Ph.D.
Prerequisites (in Czech)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
  • 1. Specifics and definition of digital companies | Differencies between digital and usual companies. Internet of things and Industry 4.0. Advantages of a digital company. Digitization as a competetive advantage.
    2. Digital tools for personal and team productivity | Tools and methods used for Time Management. SW programs for a team and company internal communication. Digital tools for a team project management.
    3. The audit of a digital readiness of companies | Definition and levels of a digital readiness. Digital and technological skills and competencies. Methodology of a digital audit readiness. The ways of dealing with audit outcomes.
    4. Digital transformation of a company | The ways of digital tools implementation into the company. Process and flow of a digital transformation. Management and technological aspects of a digital transformation.
    5. Digitization of business processes | Proces management and IT systems using process-aware approach. The methods for discovery, modeling, analysis, redesign and implementation of a business proceses in a digital form.
    6. Improvement of processes in a digital environment | Strategic task of the process improvement in the context of a business strategy. Reporting and requirements analysis of an IT solution. Proof of Concept approach. Piloting and prototyping.
    7. Data management, its analysis and evaluation | Iterative data evaluation and increasing of a digital maturity of companies. Setting the key indicators of a success. Operations with reporting indicators. Analysis of existing data and their interpretation. The ways of insights aquiring from available data.
    8. Automatization of business processes | Workflow, its management and digitization. Robotic process automatization (RPA). Process management systems. The ways to implementing the automatization systems into the company.
    required literature
  • VEBER, J. Digitalizace ekonomiky a společnosti: výhody, rizika, příležitosti. Praha: Management Press, 2018. ISBN 978-80-7261-554-4. info
  • USTUNDAG, A and E CEVIKCAN. Industry 4.0: managing the digital transformation. Cham: Springer International Publishing, 2017. ISBN 978-3-319-57869-9. info
  • ROGERS, D L. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia: Columbia Business School Publishing, 2016. ISBN 978-0-231-17544-9. info
Assessment methods (in Czech)
povinná účast na seminářích 50 %, průběžné plnění úkolů na případové studii mezi semináři (30 % hodnocení), závěrečná kombinovaná zkouška (70 % hodnocení)
Language of instruction

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