PEMBPPSS Case studies of startups

School of Business Administration in Karvina
Summer 2023
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
Ing. Pavel Adámek, Ph.D. (lecturer)
Guaranteed by
Ing. Pavel Adámek, Ph.D.
Department of Business Economics and Management - School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Timetable of Seminar Groups
PEMBPPSS/01: Thu 8:55–10:30 B307, P. Adámek
Prerequisites (in Czech)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 22/30, only registered: 0/30
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to create, model and scale a business model according to specific market conditions on the basis of interviews, discussions with invited guests from successful startups and acquired theoretical knowledge in the field of business model design.
Learning outcomes
After completing the course, the student will be able to:
- identify the basic elements of the business model;
- analyze the company environment and design a business model;
- apply the knowledge of case studies to their own business modeling;
- use creative techniques to generate ideas, desing a minimal product and verify it with customers;
- optimize and adapt the business model to market conditions;
- identify suitable startup financing alternatives;
- orientation in business support and scalability;
- optimize product, business model and team.
  • 1. Introduction to startups Definition of the startup terminology. Commercial start-up support systems. Support for entrepreneurs from public funds at the municipal, regional and state levels. Accelerators, incubators, innovation and coworking centers. The role of mentors, consultants and investors in the development of a startup.
  • 2. Ideace and creation of a business model Ways to use ideas generation techniques. Creating a problem-solution chain and subsequently harmonization in the product-market relationship.
  • 3. Validation and minimum product (MVP) Transformation of ideas into testable hypotheses. The importance of rapid prototyping and the creation of a minimum viable product. The role of feedback from the first customers and the implementation of changes. Crowdfunding and crowdsoucing.
  • 4. Optimization of product, business model and team Product characteristics beyond the prototype phase. Iterative processes of improvement. Finding ways to use modern methods of creating a business model by expanding the use of services, the Internet and technology. Search and onboarding of key employees.
  • 5. Scalability of business Basic principles of business scalability. Accelerators, scale-up programs and state and region support infrastructure. Dangers and pitfalls of rapid growth of a young company.
  • 6. Financing growth Characteristics of the role of the investor. Competence to present the investment opportunity to help the presented product in the form of a pitch. Terms of the agreement and legal aspects of the investor's entry. Business sale and exit strategy.
    required literature
  • KNAPP, J. Sprint: jak vyřešit velké problémy a otestovat nové myšlenky v pouhých pěti dnech. Brno: Jan Melvil Publishing, 2017. ISBN 978-80-7555-023-1. info
  • OSTERWALDER, A and PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2015. ISBN 978-80-265-0425-2. info
    recommended literature
  • NECK, H M, P NECK CH and E L MURRAY. Entrepreneurship: the practice and mindset. os Angeles: SAGE, 2018. ISBN 978-1-4833-8352-1. info
  • PILJ, P, J LOKITZ and SOLOMON. Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation. New Jersey: John Wiley& Sons, 2016. ISBN 978-1-119-27211-3. info
Teaching methods
class discussion, team project, instruction, experimentation
Assessment methods
Compulsory active participation in seminars at least 60%, seminar paper and its presentation (50% evaluation) in the form of project defense (50% evaluation).
Language of instruction
Further Comments
Study Materials
The course is also listed under the following terms Summer 2021.
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