MAR901 Marketing of Services

School of Business Administration in Karvina
Summer 2009
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Marta Wilczková (lecturer)
Guaranteed by
prof. Ing. František Němec, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
his course is focused primarily on some specifics of CE marketing, presented mostly in form of case studies during the seminars. The main focus will be on marketing of services as the major factor of developing economies, The objective of this course will be to learn the specifics of service marketing and of its use in praxes.
Syllabus (in Czech)
  • This course is focused primarily on some specifics of CE marketing, presented mostly in form of case studies during the seminars. The main focus will be on marketing of services as the major factor of developing economies. The objective of this course will be to learn the specifics of service marketing and of its use in praxes.
    1. Character and nature of services.
    2. Marketing concept in service sector.
    3. Information systems and marketing research.
    4. Strategic marketing planning.
    5. Service product.
    6. Pricing.
    7. Channels of distribution.
    8. People and services.
    9. Promotion and services.
    10. Processes and physical evidence in service sector.
Literature
    required literature
  • JANEČKOVÁ, L. Service Marketing. Doing Business in Central Europe. Karviná: SU OPF, 2002. info
  • PALMER, A. Principles of Services Marketing. McGraw-Hill, Maidenhead, 1998. info
  • Kotler, P. Marketing Management: Analysis Planning, Implementation and Control. Prentice-Hall, Englewood Cliffs, 1997. info
    recommended literature
  • SEIDL-HOHENVERLDERN. Mezinárodní právo veřejné. Praha: Codex, 1999. ISBN 80-85963-82-5. info
  • HORNER S., SWARBROOKE J. Marketing Tourism, Hospitality And Leisure In Europe. London: International Thompson Business Press, 1996. info
  • PEEL M. Customer Service - How To Achieve Total Customer Satisfaction. London: Kogan Page Limited, 1987. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 1990, Summer 1991, Winter 1991, Summer 1992, Winter 1992, Summer 1993, Winter 1993, Summer 1994, Winter 1994, Summer 1995, Winter 1995, Summer 1996, Winter 1996, Summer 1997, Winter 1997, Summer 1998, Winter 1998, Summer 1999, Winter 1999, Summer 2000, Winter 2000, Summer 2001, Winter 2001, Summer 2002, Winter 2002, Summer 2003, Winter 2003, Summer 2004, Winter 2004, Summer 2005, Winter 2005, Summer 2006, Winter 2006, Summer 2007, Winter 2007, Summer 2008, Winter 2008.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/summer2009/MAR901