OPF:KCJKPAEC European Union Communication - Course Information

KCJKPAEC European Union Communication

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Ing. Pavel Brunda (seminar tutor)
Mgr. Eva Brundová (seminar tutor)
PhDr. Krystyna Heinz (seminar tutor)
Mgr. Jana Hejtmánková, Ph.D. (seminar tutor)
Mgr. Emil Horký, PhD. (seminar tutor)
Mgr. Dagmara Mielke-Jagucka (seminar tutor)
Mgr. Marcela Neničková (seminar tutor)
Mgr. Radka Pokludová (seminar tutor)

Guaranteed by

PhDr. Krystyna Heinz
Department of Tourism and Leisure Activities – School of Business Administration in Karvina

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• European Integration (programme OPF, B_HOSPOL)

Course objectives

The goal of the subject is to develop students´ knowledge and skills in the area of linguistic, communicative and intercultural competence so that they are able to participate efficiently in business communication within the EU and outside it. The emphasis is put on the cultural background of partner universities which helps students to study there and to find a job within the EU. Attention is devoted to non-verbal communication, the process of acculturation and culture shock, culture values, stereotypes and prejudice, and the potential influence of religions on business negotiating. The course also provides key facts related to specific cultures.

Syllabus

• 1. Diversity of the EU
  2. Globalization and origins and aims of the EU
  3. Marketing a product in the EU
  4. Expanding the market area
  5. Finance and accounting
  6. Payments in foreign trade
  7. Foreign travel
  8. Planning a business trip
  9. Team building
  10. Executive communication
  11. Presentations
  12. Delivering sales demonstration
  13. Revision
  1. Diversity of the EU
  Member and applicant countries.
  Characteristics of Nordic countries.
  2. Globalization and origins and aims of the EU
  Maastricht Treaty.
  English as the standard language.
  3. Marketing a product in the EU
  Multinationals.
  Marketing strategies.
  4. Expanding the market area
  Consumer awareness.
  Brand image of a product.
  5. Finance and accounting
  European Monetary Union
  6. Payments in foreign trade
  Characteristics of the Turks in international business communication.
  7. Foreign travel
  Characteristics of the Greeks in international business commuication
  8. Planning a business trip
  Acculturation and culture shock.
  Overcoming culture shock
  9. Team building
  Characteristics of Russian culture.
  10. Executive communication
  Russian relationship to the EU.
  11. Presentations
  Preparation.
  Delivering a presentation.
  12. Delivering sales demonstration
  Audience analysis
  The language.
  13. Revision
  
  

Literature

required literature
• HEINZOVÁ, K., HORKÝ, E. European Union. Karviná: SU OPF Karviná, 2006. info

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

• Enrolment Statistics (recent)
  
• Permalink: https://is.slu.cz/course/opf/summer2010/KCJKPAEC