KCJKNPAEU Oral and Written Interaction for the EU

School of Business Administration in Karvina
Summer 2013
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Jana Hejtmánková, Ph.D. (lecturer)
Mgr. Jana Hejtmánková, Ph.D. (seminar tutor)
Mgr. Marcela Neničková (seminar tutor)
Guaranteed by
Mgr. Jana Hejtmánková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Prerequisites (in Czech)
K absolvování předmětu nejsou vyžadovány žádné podmínky a předmět může být zapsán nezávisle na jiných předmětech.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal is to combine the theoretical assumptions of verbal communication, both verbal and written along with the skills applied in commercial practice in the English language (level - B 2.2 - C 1.1-intermediate, intermediate, upper intermediate). Attention will be paid to developing the skills of speaking, listening, reading and writing English in the business, understanding the context of business situations and cognitive processes related to them, extending the vocabulary of professional language and knowledge of grammatical structures. The objectives will be achieved through a wide range of different types of communication exercises with graded levels of difficulty, all-round analysis of authentic texts with current professional topics, and will also include case studies focused on different thematic units. Selected skills are applicable only within a given subject, but also occupy a pivotal position in relation to lifelong learning.
Syllabus (in Czech)
  • 1. Intercultural business communication. Division of cultures
    2. Non-verbal communication
    3. Project design. Statement of the goal and objectives
    4. Further steps of the project
    5. Characteristics of written and oral communication
    6. Enquiries and replies, orders
    7. Complaints, adjustments
    8. Social correspondence
    9. Effective meetings
    10. Job interviews
    11. Cover letters, CV
    12. Presentations
    13. Revision
    1. Intercultural business communication. Division of cultures
    Theory of cultures and its impact on intercultural interactions.
    Developing intercultural awareness.
    2. Non-verbal communication
    Non-verbal disciplines.
    Gestures with different meanings in different cultures.
    3. Project design. Statement of the goal and objectives
    Differences between the goal and objectives.
    The language of projects.
    4. Further steps of the project
    Sources, the definition of the target group and methods.
    Monitoring and evaluation.
    5. Characteristics of written and oral communication
    Oral and written communication.
    Formal business language.
    Formal letters and the layout.
    6. Enquiries and replies, orders
    Model enquiry letter and order.
    Terms and phrases.
    Writing a letter of enquiry and order.
    Exercises and test.
    7. Complaints, adjustments
    Model letters: from the buyer´s side and from the seller´s side.
    Claims.
    Terms and phrases.
    Writing a letter.
    Exercises and test.
    8. Social correspondence
    Invitation to a conference and accepting an invitation.
    Letter of appreciation.
    Letter of condolence.
    Congratulations and good wishes.
    9. Effective meetings
    Agenda.
    Leadership task roles.
    Managing the people-group maintenance roles and strategies.
    Effective chairman and problem solving procedures.
    10. Job interviews
    Recruiting and types of interview.
    Questioning techniques.
    Preparation for the interview.
    Conducting the interview from the point of view of the interviewer and the interviewee.
    11. Cover letters, CV
    Structure of a Cover Letter.
    Layout.
    Format of a CV.
    Language aspects.
    12. Presentations
    Preparation - the audience and timing.
    Introduction - winning audience's attention and interest.
    Central idea statement, content and structure.
    Delivering, posture, gestures and voice.
    13. Revision
    Role play - job interview, repetition of vocabulary and grammar structures.
Literature
    required literature
  • HEJTMÁNKOVÁ, J., SUCHOŇOVÁ, H. Business Correspondence. Karviná: SU OPF, 2006. ISBN 80-7248-178-9. info
  • SWEENEY, S. English for Business Communication. Cambridge University Press, 2003. info
  • HEINZOVÁ, K. Communicating in the Business World. Karviná: SU OPF, 1996. ISBN 80-85879-51-4. info
    recommended literature
  • ASHLEY, A. Commercial Correspondence. Oxford: OUP, 2003. ISBN 0-19-457207-2. info
  • JONES, L. New International Business English. Cambridge University Press, 2003. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods
Credit
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
ActivityDifficulty [h]
Ostatní studijní zátěž51
Přednáška26
Seminář13
Zápočet30
Summary120
The course is also listed under the following terms Winter 2012, Winter 2013, Summer 2014, Winter 2014, Summer 2015.
  • Enrolment Statistics (Summer 2013, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2013/KCJKNPAEU