MPNASTM Strategic Management

School of Business Administration in Karvina
Summer 2014
Extent and Intensity
2/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Václav Lednický, CSc. (lecturer)
Mgr. Šárka Čemerková, Ph.D. (seminar tutor)
Guaranteed by
Karel Skokan, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
The course can be registered independently on other courses.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activities. Result of this decisions and activities is an ability to create of firm strategic plans and its further application. The strategic plans enable to accomplish the firm goals. Students will be introduced to functions and behavior schemas of top management, too, which is responsible for creation and realization of strategic decisions
Syllabus
  • 1. Introduction to strategic management
    2. Strategic management as a process
    3. Development trends of a world
    4. Firm vision, firm mission and determination of strategic goals
    5. Analysis of external firm environment
    6. Analysis of internal firm environment
    7. Financial analysis of firm, strategic control and investment planning
    8. Transnational environment as a space of economy globalization
    9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
    10. Risk and entrepreneurial crisis in a formation process of firm strategy.
    11. Process strategy implementation.
    12. Contemporary managerial approaches to firm management.
    13. Strategy of territorial unit.
Literature
    required literature
  • THOMPSON, J., MARTIN, F. Strategic Management: Awareness and Change. 6th ed. Mason: South-Western, 2010. ISBN 978-1-4080-1807-1. info
  • HILL, CH. W. L., JONES, G. R. Strategic Management: An Integrated Approach. 8th ed., Boston: Houghton Mifflin Company, 2008. ISBN 0-547-00497-4. info
    recommended literature
  • ALLKHAFAJI, A. F. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment. New York: The Haworth Press Inc., 2003. ISBN 0-7890-1809-8. info
  • DANIELS, J. D., RADEBAUGH, L. H., SULLIVAN D. P. Globalization and Business. 1st ed. New Jersey: Prentice Hall, 2002. ISBN 0-13-062030-0. info
  • GRANT, R. M. Contemporary Strategy Analysis. Chichestert: John Wiley, 2001. ISBN 978-0-470-74710-0. info
  • KAPLAN, R. S., NORTON, D. P. Balanced Scorecard. Strategický systém měření výkonnosti podniku. Praha: Management Press, 2000. ISBN 80-7261-032-5. info
  • ANDERSON, S., CAVANAGH, J. - LEE, T. Field Guide to the Global Economy. 1st ed. New York: The New Press, 2000. ISBN 1-56584-421-1. info
  • CAMPBELL, D. J. Organizations and the Business Environment. Oxford : Butterworth-Heinemann, 1998. ISBN 0-7506-2760-3. info
  • DOLAN, R. J. Strategic Marketing Management. Boston: Harvard Business School Publications, 1998. ISBN 95-5432. info
  • COLENSO, M. Strategic Skills for Line Managers. Great Britain: Planta Tree, 1998. ISBN 0-7506-3982-2. info
  • KOONTZ, H., WEIHRICH, H. Management. Praha: Victoria Publishing, 1994. ISBN 80-85605-45-7. info
Teaching methods
Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes
Assessment methods
Grade
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Ongoing test (min. 70% succesfull)
Final combined exam.

ActivityDifficulty [h]
Ostatní studijní zátěž38
Přednáška26
Seminář13
Zkouška40
Summary117
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