MPNPMTD Tourism Destination Management

School of Business Administration in Karvina
Summer 2014
Extent and Intensity
2/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D. (lecturer)
Václav Lednický, CSc. (lecturer)
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D. (seminar tutor)
Václav Lednický, CSc. (seminar tutor)
Guaranteed by
Václav Lednický, CSc.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
The course can be registered independently on the courses.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aims of this course is to provide students with a theoretical framework of destination management, planning issues and strategic approaches; planning and marketing applications for destination management. It focuses on relationship of tourism to business and economic development, natural resources and the environment, culture and history and community and society. Select examples of tourism from destinations throughout the country, Europe and the World will be presented and discussed.
Syllabus
  • 1. Factors influencing tourism development.
    2. Economic and Political contributions of tourism.
    3. The Destination Environment: physical, socio-cultural, economic.
    4. Tourist Destination Areas: the regionalisation process, growth and development.
    5. Introduction of destination types- developing and developed economies, urban and rural zones.
    6. Nature of tourism destinations and their planning, management and development.
    7. Management of tourist destination.
    8. Marketing of tourist destination.
    9. Communication plan, media and non-media communication strategy of destination management.
    10. Process of strategy development.
    11. Theoretical approaches to the destination as product.
    12. Destination superstructures and infrastructures.
    13. Crisis management in destinations.
Literature
    required literature
  • LEDNICKÝ, V., PYKA, J. Management turistické destinace. Karviná: OPF SU, 2011. ISBN 978-80-7248-637-3. info
  • KOZAK, M., BALOGLU, S. Tourist destination governance: practice, theory and issues. Cambridge: CAB International, 2011. ISBN 978-1-84593-794-2. info
  • BUTLER, R. The tourism area life cycle: second edition. Buffalo: Channel View Publications, 2006. ISBN 978-1-84541-0261-. info
  • VYSTOUPIL, J., ŠAUER, M. Základy cestovního ruchu. Brno: MU ESF, 2006. ISBN 80-210-4205-2. info
  • HOWIE, F. Managing the tourist destination. London: Thomson, 2003. ISBN 978-184-4800-971. info
  • KIRÁLOVÁ, A. Marketing destinace cestovního ruchu. 1. vyd. Praha: Ekopress, 2003. ISBN 80-86119-56-4. info
  • LEDNICKÝ, V. Tvorba strategie územního celku. 1. vyd. Ostrava: VŠB-TU, 2003. ISBN 80-248-0468-9. info
    recommended literature
  • VANHOVE, N. The economics of tourism destinations: second edition. New York: Routledge,, 2012. ISBN 978-0-08-096996-1. info
  • PÁSKOVÁ, M. Udržitelnost rozvoje cestovního ruchu. Hradec Králová: Gaudeamus, 2009. ISBN 978-80-7435-006-1. info
  • LEDNICKÝ, V., VANĚK, J., PYKA, J. Možnosti využití klastrů v cestovním ruchu. Studia Oeconomica, 2008. ISBN 978-80-7248-508-6. info
  • PALÁTKOVÁ, M. Marketingová strategie destinace cestovního ruchu. Jak získat více příjmů z cestovního ruchu. Praha: Grada Publishing, 2006. ISBN 80-247-1014-5. info
  • LEDNICKÝ, V. Strategické řízení. 1. vyd. Ostrava: Repronis, 2006. ISBN 80-7329-131-2. info
  • MELLAHI, K., FRYNAS, J. G., FINLAY, P. Global Strategic Management. Oxford: Oxford University Press, 2005. ISBN 0-19-926615-8. info
  • HEATH, E., WALL, G. Marketing tourism destinations: a strategic planning approach. New York: Wiley, 1992. ISBN 978-04-715-4067-6. info
Teaching methods
Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes
Assessment methods
Grade
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
seminar paper, defence of seminar paper, ongoing test, final combined exam
ActivityDifficulty [h]
Ostatní studijní zátěž38
Přednáška26
Seminář13
Zkouška40
Summary117
The course is also listed under the following terms Summer 2013.
  • Enrolment Statistics (recent)
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