OPF:MPNPSTM Strategic Management - Course Information

MPNPSTM Strategic Management

Extent and Intensity

2/1/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Werner Bernatík, Ph.D. (lecturer)
doc. Ing. Anna Čepelová, PhD. (lecturer)
Václav Lednický, CSc. (lecturer)
Mgr. Šárka Čemerková, Ph.D. (seminar tutor)
Ing. Žaneta Rylková, Ph.D. (seminar tutor)

Guaranteed by

Karel Skokan, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina

Prerequisites

The course can be registered independently on other courses.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics in Trade and Services (programme OPF, N_EKOMAN)
• Managerial Informatics (programme OPF, N_SYSINF)
• Marketing and Management (programme OPF, N_EKOMAN)

Course objectives

Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activities. Result of this decisions and activities is an ability to create of firm strategic plans and its further application. The strategic plans enable to accomplish the firm goals. Students will be introduced to functions and behavior schemas of top management, too, which is responsible for creation and realization of strategic decisions

Syllabus

• 1. Introduction to strategic management
  2. Strategic management as a process
  3. Development trends of a world
  4. Firm vision, firm mission and determination of strategic goals
  5. Analysis of external firm environment
  6. Analysis of internal firm environment
  7. Financial analysis of firm, strategic control and investment planning
  8. Transnational environment as a space of economy globalization
  9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
  10. Risk and entrepreneurial crisis in a formation process of firm strategy.
  11. Process strategy implementation.
  12. Contemporary managerial approaches to firm management.
  13. Strategy of territorial unit.
  

Literature

required literature
• THOMPSON, J., MARTIN, F. Strategic Management: Awareness and Change. 6th ed. Mason: South-Western, 2010. ISBN 978-1-4080-1807-1. info
• HILL, CH. W. L., JONES, G. R. Strategic Management: An Integrated Approach. 8th ed., Boston: Houghton Mifflin Company, 2008. ISBN 0-547-00497-4. info
• GUINN, A., KRATOCHVÍL, O., MATUŠÍKOVÁ, I. Strategický management. Kunovice: Evropský polytechnický institut, 2007. ISBN 978-80-7314-125-7. info
• LEDNICKÝ, V. Strategické řízení. Ostrava: Repronis, 2006. ISBN 80-7329-131-2. info
• KEŘKOVSKÝ, M. VYKYPĚL, O. Strategické řízení. Teorie pro praxi. Praha: C.H. Beck, 2003. ISBN 80-7179-578-X. info

recommended literature
• MICHALKO, M. Strategický management. Ostrava: VŠP, 2007. ISBN 80-86764-60-5. info
• ZADRAŽILOVÁ, D. Mezinárodní management. Praha: Oeconomia, 2004. ISBN 80-245-0683-1. info
• ALLKHAFAJI, A. F. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment. New York: The Haworth Press Inc., 2003. ISBN 0-7890-1809-8. info
• JIRÁSEK, J. A. Strategie. Umění podnikatelských vítězství. Praha: Professional Publishing, 2003. ISBN 80-86419-22-3. info
• ŠMÍDA, F. Strategie v podnikové praxi. Praha: Professional Publishing, 2003. ISBN 80-86419-41-X. info
• LEDNICKÝ, V. Tvorba strategie územního celku. Ostrava: VŠB, 2003. ISBN 80-248-0468-9. info
• SOUČEK, Z. Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003. ISBN 80-86419-47-9. info
• DANIELS, J. D., RADEBAUGH, L. H., SULLIVAN D. P. Globalization and Business. 1st ed. New Jersey: Prentice Hall, 2002. ISBN 0-13-062030-0. info
• GRANT, R. M. Contemporary Strategy Analysis. Chichestert: John Wiley, 2001. ISBN 978-0-470-74710-0. info
• KAPLAN, R. S., NORTON, D. P. Balanced Scorecard. Strategický systém měření výkonnosti podniku. Praha: Management Press, 2000. ISBN 80-7261-032-5. info
• ANDERSON, S., CAVANAGH, J. - LEE, T. Field Guide to the Global Economy. 1st ed. New York: The New Press, 2000. ISBN 1-56584-421-1. info
• LEDNICKÝ, V. Strategický management. 1. vyd. Ostrava: AJAK, 2000. ISBN 80-7048-019-X. info
• CAMPBELL, D. J. Organizations and the Business Environment. Oxford : Butterworth-Heinemann, 1998. ISBN 0-7506-2760-3. info
• DOLAN, R. J. Strategic Marketing Management. Boston: Harvard Business School Publications, 1998. ISBN 95-5432. info
• COLENSO, M. Strategic Skills for Line Managers. Great Britain: Planta Tree, 1998. ISBN 0-7506-3982-2. info
• PORTER, M. E. Konkurenční strategie. Praha: Victoria Publishing, 1994. ISBN 80-85605-11-2. info
• PORTER, M. E. Konkurenční výhoda. Praha: Victoria Publishing, 1994. ISBN 80-85605-12-0. info
• KOONTZ, H., WEIHRICH, H. Management. Praha: Victoria Publishing, 1994. ISBN 80-85605-45-7. info

Teaching methods

Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes

Assessment methods

Grade

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Ongoing test (min. 70% succesfull)
Final combined exam.

Activity	Difficulty [h]
Ostatní studijní zátěž	38
Přednáška	26
Seminář	13
Zkouška	40
Summary	117

• Enrolment Statistics (recent)
  
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