OPF:CVAPMHS Hotel Marketing Services - Course Information
CVAPMHS Hotel Marketing Services
School of Business Administration in KarvinaSummer 2015
- Extent and Intensity
- 2/1/0. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Miroslava Kostková, Ph.D. (lecturer)
doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
Ing. Jana Stuchlíková (lecturer)
Ing. Dagmar Zorková, Ph.D. (lecturer)
Ing. Miroslava Kostková, Ph.D. (seminar tutor)
Ing. Jana Stuchlíková (seminar tutor)
Ing. Alena Zedková (seminar tutor)
Ing. Dagmar Zorková, Ph.D. (seminar tutor) - Guaranteed by
- Ing. Miroslava Kostková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: Ing. Miroslava Kostková, Ph.D. - Prerequisites
- None.
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Hotel Industry (programme OPF, B6503GAHOT)
- Course objectives
- The aim of the course is to prepare students for managerial work in the hotel industry, to familiarize them with the process of marketing planning, decision making, organizing, communication, motivation, promotion, control and how to use all the tools of marketing mix at the setting and achieving goals. Students will deepen the theoretical knowledge in marketing and able to practically apply in terms of hotel and restaurant operations as well as in terms of hotel chains.
- Syllabus
- 1. Marketing services and specific marketing mix accommodation
2. Demand for food and accommodation services
3. Marketing Information System in Hospitality
4. The importance of market analysis and the use of marketing research in the hotel industry
5 .The development and introduction of new services
6. Packages accommodation services
7. Promotion in the hotel industry
8. Forms of promotion
9. Destination marketing / management
10. Event marketing in hotel industry
11. The use of electronic forms of marketing in hotel industry
12. Marketing planning in hotel industry
13. Marketing plan in hotel
- 1. Marketing services and specific marketing mix accommodation
- Literature
- required literature
- JAKUBÍKOVÁ, D. Marketing v cestovním ruchu. Praha: Grada Publishing, 2009. ISBN 978-80-247-3247-3. info
- KIRÁĽOVÁ, A. Marketing hotelových služeb. II. Praha: Ekopress, 2006. ISBN 80-86929-05-1. info
- BERÁNEK, J., KOTEK, P. Řízení hotelového provozu. Vyd. IV. Praha: Grada, 2004. ISBN 80-7169-400-2. info
- MORRISON, A. M. Marketing v pohostinství a CR. Praha: Victoria Publishing, 1995. ISBN 80-605-90-2. info
- recommended literature
- ĎAĎO, J., PETROVIČOVÁ, J., KOSTKOVÁ, M. Marketing služieb. Bratislava: M.Mračko, 2006. ISBN 80-8057-662-9. info
- KOSMÁK, P. Hotelové podnikání a integrační procesy. Praha: VŠH, 2005. ISBN 80-86578-50-X. info
- ŠINDLER, P. Event marketing. Praha: Grada Publishing, 2003. ISBN 80-247-0646-6. info
- NOVACKÁ, Ľ. Marketingový management podnikov cestovného ruchu. Bratislava: Elita, 1993. ISBN 80-85323-30-X. info
- KOTLER, P. Marketing management, analýza, plánování, využití, kontrola. Praha: Victoria Publishing, 1992. ISBN 80-85605-08-2. info
- Teaching methods
- Lecturing
Lecture with a video analysis
Seminar classes
Students' self-study - Assessment methods
- Written exam
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- seminar paper, 50% attendance in seminars, final written exam
- Enrolment Statistics (Summer 2015, recent)
- Permalink: https://is.slu.cz/course/opf/summer2015/CVAPMHS