PEMNPBEN Business Environment

School of Business Administration in Karvina
Summer 2017
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Werner Bernatík, Ph.D. (lecturer)
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to define basic terms as well as to analyze both internal and external company`s business environments and, also, to recommend particular proposal for selected company based on the analysis of particular entrepreneurial environment.
Syllabus
  • Course structure:
    1 Introduction, successfulness of the entrepreneurial activities and identification of factors which plays role.
    2 Entrepreneurial supporting activities within Czech Republic and European Union, business environment support and institutions of these activities
    3 Business legal aspects, corporations and other forms of companies
    4 The state and business environment, legislations and consequences of lawmaking and its changes.
    5 Family business as a business environment segment
    6 Family business and its specifics in business environment of Czech Republic and EU
    7 Factors influencing on the macro, mezzo and micro- business environment
    8 Company`s inner environment (scientific and technical aspects of development, marketing and distributional factors, corporate, financial and budgetary factors)
    9 External environment (PEST, PESTEL analysis, branch and sectoral corporate environment - 3C)
    10 Entrepreneurial environment researches and the evaluation of its quality
    11 Entrepreneurial environment within the Czech Republic and European Union
    12 Entrepreneurial potentiality management
    13 Latest dimension of the competition
Literature
    required literature
  • DVOŘÁČEK, J. a P. SLUNČÍK. Podnik a jeho okolí. Jak přežít v konkurenčním prostředí. Praha: C. H. Beck. ISBN 978-80-7400-224-3. 2012. info
  • GUINN, A., O. KRATOCHVÍL a I. MATUŠÍKOVÁ. Podnikatelské prostředí v ČR. Evropský polytechnický institut. Praha: Grada Publishing. ISBN 978-80-7314-176-9. 2009. info
  • MIKOLÁŠ, Z. Jak zvýšit konkurenceschopnost podniku: Konkurenční dynamika a potenciál podnikání. Praha: Grada Publishing, 2005. info
    recommended literature
  • DVOŘÁČEK, J., SLUNČÍK, P. Podnik a jeho okolí. Jak přežít v konkurenčním prostředí. Praha: C. H. Beck. ISBN 978-80-7400-224-3. 2012. info
  • VITURKA, M. a kol. Kvalita podnikatelského prostředí, regionální konkurenceschopnost a strategie regionálního rozvoje České Republiky. Praha: Grada Publishing. ISBN 978-80-2473-638-9. 2010. info
  • DUBSKÁ, D. Podnikatelské prostředí a ekonomický růst České republiky. . Praha: Český statistický úřad. ISBN 978-8250-2014-2. 2010. info
  • KORÁB, V., A. HANZELKOVÁ a M. MICHALISKO. Rodinné podnikání. Brno: Computer Press. ISBN 978-80-251-1843-6. 2008. info
  • WERHERLY, P. a D. OTTER. The Business Envronment: themes and issues. Oxford: Oxford Univesity Press. ISBN 978-0-19-920305-5. 2008. info
  • CAMBELL, D. a T. CRAIG. Organizations and Business Environment. Routledge. Elsevier Butterworth-Heinemann. ISBN 978-0-7506-5829-0. 2005. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
https://elearning.opf.slu.cz/course/view.php?id=173
Requirements:
Seminar paper on the business environment issue. Ongoing test (min. average of the 60% successfulness required)
The analysis of selected region`s business environment or specifics of selected business unit is basic issue of final seminar paper which must be evaluated by teacher before the final exam. Student must pass the test where the content of general knowledge of the course is checked.
The course is also listed under the following terms Summer 2016, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022.
  • Enrolment Statistics (Summer 2017, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2017/PEMNPBEN