OPF:PEMBPMSV Methodology of Sociological Re - Course Information

PEMBPMSV Methodology of Sociological Research

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. PhDr. Vojtěch Malátek, CSc. (lecturer)
doc. PhDr. Vojtěch Malátek, CSc. (seminar tutor)

Guaranteed by

doc. PhDr. Vojtěch Malátek, CSc.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.

Prerequisites

( INMBASTA Statistics || INMBESTA Statistics || INMBKSTA Statistics || INMBPSTA Statistics || MMEBASTA Statistics || MMEBESTA Statistics || MMEBKSTA Statistics || MMEBPSTA Statistics ) && ( EVSBASOC Sociology || EVSBESOC Sociology || EVSBKSOC Sociology || EVSBPSOC Sociology || SVBASOC Sociology || SVBESOC Sociology || SVBKSOC Sociology || SVBPSOC Sociology )
Successfull completion of course is conditioned by completion courses Statistics and Sociology.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• European Integration (programme OPF, B_HOSPOL)
• Social Management (programme OPF, B_HOSPOL)
• Public Economy and Administration (programme OPF, B_HOSPOL)

Course objectives

Teaching Methods of Sociological Research subject is aimed at gaining the ability to search and acquire empirical data, to understand them, to know the possibilities and limits of their ability to notice and to learn sociologically interpret piecemeal information. The course is completed by pilot project sociological research on the general topic (there is a posibility to follow the theme of the Bachelor's thesis). In lectures, students are introduced to fundamentals of the theory, principles of quantitative and qualitative research approach and research methods and techniques. Students learn to understand the functions of the basic elements of procedures of empirical research (hypothesis, the characters and their operationalization, the method of selection and creation of a file of primary and selected data) and are familiar with the basics of statistical data processing, including principles of the second-degree sorting. Students develop a pilot project of the research. A pilot project of sociological research will be created as a follow-up self-study activity. The pilot project of sociological research is a preparation for the implementation of exploration activities in the framework of the Bachelor's thesis (or other type of professional work).

Syllabus

• 1. Characteristics of sociological research
  2. Types of sociological research and research procedures
  3. The organization of sociological research
  4. Characteristics of an observation and an interview and their practical implementation
  5. Querying and its use in acquiring sociological informations
  6.The statistical procedures in sociological research
  7. Quantification in sociological research
  8. Application of statistical methods in sociological research
  9. Techniques of sociological research of documents
  10. Opinion poll in sociological research
  11. Communication research
  12. Sociometrics
  13. Application of sociological research at market research
  

Literature

required literature
• DENZIN, N. K., Y. S. LINCOLN. The SAGE Handbook of Qualitative Research. 4th edition, USA: SAGE Publications, Inc., 2011. ISBN 9781412974172. info
• REICHEL, J. Kapitoly metodologie sociálních výzkumů. Praha: Grada Publishing, 2009. ISBN 978-80-247-3006-6. info
• PUNCH, K. F. Základy kvantitativního šetření. Praha: Portál, 2008. ISBN 80-7367-381-9. info
• HENDL, J. Kvalitativní výzkum. Základní metody a aplikace. Praha, vydavatelství Portál, 2005. ISBN 80-7367-040-2. info
• DISMAN, M. Jak se vyrábí sociologická znalost. Praha: Karolinum, 2002. ISBN 80-7184-141-2. info
• MALÁTEK, V. Metodologie marketingového výzkumu. Karviná: SU OPF, 2001. ISBN 80-7248-119-3. info

recommended literature
• DENZIN, N. K., LINCOLN, I.S. Metody badań jakościowych. Warszawa: Vydawnictwo naukowe PWN, 2009. ISBN 978-83-01-15877-4. info
• PUNCH, K. F. Úspěšný návrh výzkumu. Praha: Portál, 2008. ISBN 80-7367-468-7. info
• SILVERMAN, D. Interpreting Qualitative Data: Methods for Analyzing Talk, Text and Interaction. 3rd edition, London: SAGE Publications, Ltd., 2006. ISBN 1412922445. info
• KOZEL, R. a kol. Moderní marketingový výzkum. Praha: Grada Publishing, a.s., 2006. ISBN 80-247-0966-X. info
• MORGAN, D. L. Ohniskové skupiny jako metoda kvalitativního výzkumu. Brno - Boskovice: Albert, 2001. ISBN 80-85834-77-4. info
• SURYNEK, A., KOMÁRKOVÁ, R., KAŠPAROVÁ, E. Základy sociologického výzkumu. Praha: Management Press, 2001. ISBN 80-7261-038-4. info
• RAMÍK, J., ČEMERKOVÁ, Š. Statistika A. Učební text. Karviná: OPF SU, 2000. ISBN 80-85879-43-3. info
• MALÁTEK, V., POLONSKÝ, D. Metody sociologického výzkumu. Karviná: SU OPF, 1998. ISBN 80-7248-015-4. info

Teaching methods

Skills demonstration
Seminar classes

Assessment methods (in Czech)

Kombinovaná zkouška

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

attendance in seminars 70 %, seminar paper, combined exam

Activity	Difficulty [h]
Ostatní studijní zátěž	95
Přednáška	26
Seminář	13
Zkouška	40
Summary	174

• Enrolment Statistics (Summer 2018, recent)
  
• Permalink: https://is.slu.cz/course/opf/summer2018/PEMBPMSV