OPF:PEMBPIPF Corporate Information Support - Course Information

PEMBPIPF Corporate Information Support

Extent and Intensity

2/1/0. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

doc. RNDr. Ing. Roman Šperka, Ph.D. (lecturer)
Ing. Radim Dolák, Ph.D. (seminar tutor)
doc. RNDr. Ing. Roman Šperka, Ph.D. (seminar tutor)

Guaranteed by

doc. RNDr. Ing. Roman Šperka, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Žaneta Rylková, Ph.D.

Prerequisites

None

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing and Management (programme OPF, B_EKOMAN)
• Marketing and Management (programme OPF, B_EKOMAN, specialization Economy of Tourism)

Course objectives

The aim of the course is to introduce students with the possibilities of using computer technology at all levels of managing the company, to show the process of creating the information system, their analysis and synthesis and the need of interaction between author and user of the system. Students will learn the basic principles of operation and maintenance of the company information system based on modern information technology. They will Become familiar with the architecture of the information systems, their evaluation, obtaining information from the business environment and with the use of computers to support decision-making.

Syllabus

• 1. Information technology and company
  2. Data
  3. Life cycle of the information system
  4. Business management
  5. Marketing
  6.Trade promotion
  7. Support of services
  8. Customer Relationship Management
  9. Economy and Finance
  10. Taking care of Human Resources
  11. Logistics IS, transportation
  12. Company and the internet
  13. Individual processing of the seminar paper
  1. Information strategy, information system requirements, possibilities of use of company information systems in the management of major internal business processes.
  2. Strategy and planning, acquisition (purchase and development), implementation (introduction), operation and maintenance, decommissioning.
  3. Information support of various levels of management, decision-making support systems, management information system, integrated systems of company management, advanced planning systems, management of supplier-consumer chains, data warehouses.
  4. Marketing IS, marketing intelligence system, marketing research system
  5. Point of Sale systems, automation of data entry, e-commerce.
  6. IS in the services, supporting the creation of product in services, processes of support and repair of products
  7. Operational CRM applications, analytical CRM applications, application of CRM to support cooperation
  8. The processes of economic company management, economic IS, Cash Flow Management application, controlling.
  9. Payroll systems, Employee Relationship Management, Human Resources Management, Workforce Dynamics Analysis, Workforce Automation, Employee Portal, groupware (support of teamwork).
  10. Logistics IS, freight transport management, management of passenger transport, repair activity
  11. Office Management System, electronic publishing systems, integrated document management, workflow systems
  12. The essential features of the Internet, basic Internet services, communication on the Internet, e-business
  13. Individual processing of the seminar paper.
  

Literature

required literature
• VANĚK, J. a R. ŠPERKA. Informační systémy. Karviná: SU OPF v Karviné, 2013. ISBN 978-80-7248-855-1. info
• VANĚK, J. Informační systém firmy. OPF SU, Karviná, 2004. ISBN 80-7248-252-1. info

recommended literature
• Human resource information systems: basic, applications, and future directions. Editor Michael J Kavanagh, Mohan Thite, Richard, 2012. ISBN 978-1-4129-9166-7. info
• STAIR, R. Principles of information systms. S.I.:Cengage Learning, 2012. ISBN 11-336-2966-0. info
• FARAHENI, R., S.REZAPOUR and l. KARDAR. Logistics Operations and Management Concept and Models. 1 st ed. Burlington: Elsevier Science, 2011. ISBN 01-238-5203-X. info
• RAO, K. Rama Moahana. Services marketing. India: Dorling Kindersley, 2011. ISBN 81-317-3225-8. info
• TVRDÍKOVÁ, M. Aplikace moderních informačních technologií v řízení firmy: Nástroje ke zvyšování kvality informačních systémů. Praha, 2008. ISBN 978-80-247-2728-8. info
• BASL, J., BLAŽÍČEK, R. Podnikové informační systémy. Praha, 2008. ISBN 80-247-0214-2. info
• SODOMKA, P. Informační systémy v podnikové praxi. Praha, 2006. ISBN 80-251-1200-4. info
• KRÁL, J. Informační systémy. Science s. r. o., Veletiny, 1998. ISBN 80-86083-00-4. info

Teaching methods

Lecture with a video analysis
One-to-One tutorial
Skills demonstration
Seminar classes
Students' self-study

Assessment methods

Credit

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Attendance in seminars 50 %, seminar paper, defence of seminar paper, final credit hour rating
Other study workload: individual work with information sources (internet, etc.), processing foreign sources and preparation for dealing with team tasks in seminars

Activity	Difficulty [h]
Ostatní studijní zátěž	7
Přednáška	26
Příprava na zápočet	40
Semestrální práce	30
Seminář	13
Summary	116

• Enrolment Statistics (recent)
  
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