CVABAICO Intercultural Communication

School of Business Administration in Karvina
Summer 2021
Extent and Intensity
1/1/0. 5 credit(s). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
PhDr. Krystyna Heinz (lecturer)
PhDr. Krystyna Heinz (seminar tutor)
Mgr. Martina Chylková (lecturer)
Ing. Patrik Kajzar, Ph.D. (lecturer)
Mgr. Martina Chylková (seminar tutor)
Guaranteed by
Ing. Patrik Kajzar, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D.
Mon 11:25–12:10 VYAULA
  • Timetable of Seminar Groups:
CVABAICO/01: Mon 12:15–13:00 VYAULA, M. Chylková, P. Kajzar
FAKULTA ( OPF ) && TYP_STUDIA ( B ) && ( FORMA ( P ) || FORMA ( Z ))
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
Aim of the subject is to help students' understanding of how to apply the necessary skills to conceptualising, investigating, analysing and appraising intercultural communication in business and professional contexts.
Learning outcomes
After completing the course, the student will be able to:
- to introduce intercultural communication, its specifics, importance of a language and culture, culture values and their impact on intercultural communication. - to compare the verbal and non-verbal communication and its importance for business communication. - to explain about the ways of socializing in different cultures and how to present efficiently.
  • 1. Culture specifics of international communication in marketing
  • Intercultural communication and its specifics. Language and culture. Culture values and their impact on communication in marketing. Culture dimensions and their practical application in marketing. Case studies illustrating various aspects of culture dimensions.
  • 2. Business Organization and Culture, Division of Cultures
  • Defining culture. Cultural and cross-cultural awareness. Types of culture. National identity. Division according to Hofstede, Trompenaars, and Lewis.
  • 3. Verbal and Non-Verbal Communication, Effective Communication Listening skills. Oral communication skills. Reading skills.
  • Effective writing skills. Personal Appearance, gestures, and postures. Body and time language. Facial expression. Eye contacts. Essentials of effective communication. Communication techniques. Barriers to communication.
  • 4. Communication as skill for career and Cross-Cultural Communication
  • Business communication. Presentation skills. Telephone skills. Time and stress management. Soft skills. The Czech and Slovak Business culture. Specifics of chosen countries.
  • 5. Business etiquette
  • Status and formality. The first impression. Communication style. Dress code. Greetings. Introduction. Personal space. Business cards. Small talk. Having lunch or dinner. Drinks.
  • 6. Meetings and negotiations
  • Preparation. Agenda. Communication. Content. Process. Culture differences. Agreement. Disagreement. Conclusion. Tasks. Relationship building. Rules of negotiating in a different culture. Body language. Useful phrases.
  • 7. Written communication
  • Applying for a job. CV. Cover letter. Email application. Reporting to the manager. Solving complaints. Advertising. Producing a questionnaire.
    required literature
  • KAJZAR P. a M. CHYLKOVÁ, 2019. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-376-5.
  • HEINZ, K., 2014. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-018-4.
  • QUINTANILLA, K. M. and S. T. WAHL, 2011. Business and Professional Communication. Los Angeles: Sage Publications, Inc. ISBN 978-1-4129-6472-2.
    recommended literature
  • CROUCHER, S. M., 2017. Global Perspectives on Intercultural Communication. New York and London: Taylor & Francis. ISBN 9781317506539.
  • KABÁTEK, A. and O. LOŠŤÁKOVÁ, 2010. Obchodní a manažerská prezentace. Praha: Grada Publishing, a.s. ISBN 978-80-247-3344-9.
  • PIKHART, M., 2013. Interkulturní komunikace v globálním obchodě. Perspektiva interkulturního managementu. Hradec Králové: Gaudeamus. ISBN 978-80-7435-255-3.
  • VYBÍRAL, Z., 2009. Psychologie komunikace. Praha: Portál. ISBN 978-80-7367-387-1.
Teaching methods
Interactive lecture
Skills demonstration
Seminar classes
Assessment methods
seminar work and final written test
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
Requirements for the student: 2 tests, seminar work with presentation, participation in seminars. Assessment methods: tests (20%), presentation of seminar work (10%), participation in seminars (10%), written exam (60%).
The course is also listed under the following terms Winter 2019, Winter 2021, Summer 2022, Winter 2022, Summer 2023, Winter 2023, summer 2024, Winter 2024.
  • Enrolment Statistics (Summer 2021, recent)
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