INMBKBOI Business on the Internet

School of Business Administration in Karvina
Summer 2021
Extent and Intensity
12/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Mgr. Petr Suchánek, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics – School of Business Administration in Karvina
Contact Person: Ing. Jan Górecki, Ph.D.
Timetable
Fri 5. 3. 11:25–13:00 B307, Fri 26. 3. 11:25–13:00 B307, Fri 23. 4. 11:25–13:00 B307
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(K)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 2/50, only registered: 0/50
fields of study / plans the course is directly associated with
Course objectives
The course acquaints students with the concepts and methods of business and commerce on Internet, e-shops, e-marketplaces, e-commerce systems, its architecture, evaluation methods of usability and security.
Syllabus
  • 1. Information society. Global information infrastructure. Initial conditions for e-Business.
    2. E-commerce, e-Bussines (B2B, B2C).
    3. Internet marketplaces.
    4. Value chain and virtual value chain.
    5. E-commerce system.
    6. ERP in e-business.
    7. CRM in e-business.
    8. Electronic payment.
    9. Supply chain and logistics in e-business.
    10. Security in e-business.
    11. Measuring the effectiveness of e-business.
    12. Business Intelligence (BI) in e-business.
    13. Trends in e-business.
Literature
    required literature
  • SUCHÁNEK, P. E-commerce - Elektronické podnikání a koncepce elektronického obchodování. Praha: Ekopress, 2012. ISBN 9788086929842. info
  • KLAPALOVÁ, A. Hodnota a e-business. Brno: Masarykova univerzita Brno, 2012. ISBN 9788021055063. info
  • SEDLÁK, M. a P. MIKULÁŠKOVÁ. Jak vytvořit úspěšný a výdělečný internetový obchod. Praha: Computer Press, 2012. ISBN 9788025137277. info
    recommended literature
  • HAVLÍK, R. Ochrana spotřebitele v EU při obchodování po internetu. Brno: KEY Publishing, 2012. ISBN 9788074180958. info
  • CHAFFEY, D. E-Business and E-Commerce Management: Strategy, implementation and practice. New Jersey: Prentice Hall, 2011. ISBN 978-0273752011. info
  • JANOUCH, V. Internetový marketing. Praha: Computer Press, 2010. ISBN 9788025127957. info
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
The course is also listed under the following terms Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2021, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2021/INMBKBOI