EVSBKPSY Psychology

School of Business Administration in Karvina
Summer 2022
Extent and Intensity
12/0/0. 5 credit(s). Type of Completion: zk (examination).
Mgr. Ivona Buryová, Ph.D. (lecturer)
Guaranteed by
Mgr. Dagmar Svobodová, Ph.D.
Departament of Economics and Public Administration - School of Business Administration in Karvina
Contact Person: Dr. Ing. Ingrid Majerová
Thu 10. 3. 16:25–18:00 MS, Thu 31. 3. 16:25–18:00 MS, Thu 12. 5. 16:25–18:00 MS
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 120 student(s).
Current registration and enrolment status: enrolled: 120/120, only registered: 5/120
fields of study / plans the course is directly associated with
Course objectives
The aim of the lectures is to introduce students to the subject of psychology and applied psychology disciplines, especially social psychology, personality psychology, psychology and health. Education is conceived as the basis of psychology for managers. At the same time it aims to contribute to self-knowledge, the development of student's personality as well as self-expression. The subject simultaneously forms a natural starting point for many other disciplines in teaching, focusing on communication, management, but also for human resources, marketing, andragogy, etc.
  • 1. Introduction to the study of psychology. Applied psychology
    2. Anthropological models in psychology and the concept of personality
    3. Personality traits and personality typology
    4. Perception of time and cultural contexts self
    5. Social norms, traditions, values, attitudes and change
    6. Psychological aspects of decision theory and motivation
    7. Interaction staff
    8. The perception of others and influence of the environment
    9. Conflict and cooperation
    10. Psychology of sales and market
    11. Psychology promotion and advertising
    12. Influencing and handling techniques
    13. Mental work and coping strategies with stressful situations
    required literature
  • MIZIA, C. A. Psychologie prodeje a trhu. Karviná: OPF, SU, 2011. ISBN neuvedeno. info
  • ZIMBARDO, P. The Time Paradox: The New Psychology of Time That Can Change Your Life. New York: Free Press, 2008. info
  • KERN, H., MEHL, Ch., NOLZ, H. a kol. Přehled psychologie. Praha: Portál, 2006. ISBN 80-7367-121-2. info
  • HAYESOVÁ, N. Základy sociální psychologie. Praha: Portál, 1998. ISBN 80-7178-198-3. info
    recommended literature
  • RIEGEL, K. Ekonomická psychologie. Praha: Grada Publishing, 2007. ISBN 978-80-247-1185-0. info
  • MIKULÁŠTÍK, M. Manažerská psychologie. Praha: Grada Publishing, 2007. ISBN 978-80-247-1349-6. info
  • BACON, J. Psyche moving: 'Active imagination' and 'focusing' in movement-based performance and psychotherapy. Body, Movement and Dance in Psychotherapy. 2007. info
  • PLHÁKOVÁ, A. Dějiny psychologie. Praha: Grada, 2006. ISBN 80-247-0871-X. info
  • SHEEHY, N. Encyklopedie nejvýznamnějších psychologů. Brno: Barrister & Principal, 2005. ISBN 80-86598-82-9. info
  • ŘÍČAN, P. Psychologie. Příručka pro studenty. Praha: Portál, 2005. ISBN 80-7178-923-2. info
  • PROVAZNÍK, V. a kol. Psychologie pro ekonomy a manažery. Praha, 2002. ISBN 80-247-0470-6. info
  • VÝROST, J., SLAMĚNÍK, I. Aplikovaná sociální psychologie III. Praha: Grada, 2001. ISBN 80-247-0180-4. info
  • KŘIVOHLAVÝ, J. Psychologie zdraví. Praha: Portál, 2001. ISBN 80-7178-551-2. info
  • WHITE, A., HARDY, L. Use of different imagery perspectives on the learning and performance of different motor skills. London: British Journal of Psychology, 1995. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods
Written exam
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
Teacher's information
written test
ActivityDifficulty [h]
Ostatní studijní zátěž93
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/summer2022/EVSBKPSY