PEMNKOOR Trade organizations

School of Business Administration in Karvina
Summer 2022
Extent and Intensity
12/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
Ing. Radka Bauerová, Ph.D. (assistant)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Timetable
Thu 3. 3. 13:05–14:40 A211, Thu 24. 3. 13:05–14:40 A211, Thu 21. 4. 13:05–14:40 A211
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(N) && FORMA(K)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 67 student(s).
Current registration and enrolment status: enrolled: 0/67, only registered: 0/67
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to provide students understanding of specifics of trading organisation with regards to problems of retailing. The highly developed countries pay their attention on retailing due to its importance not only in area of job creation, share in the GDP, but as well in customer need satisfying - which is considered as the main success criterion of every business company. The course is oriented mainly on the major developing component, which is the large and middle firms. The course can help to small businessman, which wants to succeed on the market next to large firms or different trade association.
Learning outcomes (in Czech)
Student bude po absolvování předmětu schopen: - charakterizovat vývojové trendy obchodu a maloobchodu a aplikovat je na prostředí České republiky, Evropy i světa, - identifikovat používané strategie v obchodě včetně marketingových přístupů, vysvětlit jejich význam a praktickou aplikaci s ohledem na tržní prostředí, - pochopit principy lokalizace prodejen a metodické přístupy k vymezení zájmové oblasti prodejen a odhadu kupního potenciálu, což je východiskem pro plánování prodeje, - vysvětlit zásady modelování organizačních struktur v obchodě a formy koncentrace a kooperace v obchodě z hlediska budování postavení firem na trhu, - vyhodnotit problémy řízení lidských zdrojů v obchodě a maloobchodě a vybrat vhodnou motivaci pracovníků s ohledem na podporu prodeje, - analyzovat vhodné metody operativního managementu se záměrem zajištění plynulého obchodního provozu.
Syllabus
  • 1. Developmental trends in trade
    2. Strategies of trading organisations
    3. Marketing goals of trading organisations
    4. Local and market analysis
    5. Sales Management and planning
    6. Organization and modelling of organizational structur in trade business
    7. Forms of cooperation and concetration in trade business
    8. Human source management in trade business
    9. Wage systems and working motivation in trade business
    10.Working processes in trading operations
    11.Work organization in trading operations
    12.Use of bar code for trade management
    13.Security management
Literature
    required literature
  • STARZYCZNÁ, H. Obchodní organizace. Karviná: Su OPF, 2014. ISBN 978-80-7510-043-6. info
  • ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, 2009. ISBN 978-80-247-2049-4. info
  • STARZYCZNÁ, H. Obchodní společnosti. Karviná: SU OPF, 2009. ISBN 978-80-7248-555-0. info
    recommended literature
  • STARZYCZNÁ, H. Transformace maloobchodu v České a Slovenské republice v letech 1993-2003 v jejích historických souvislostech. Karviná: SU OPF, 2011. ISBN 978-80-7248-666-3. info
  • CIMLER, P., D. ZADRAŽILOVÁ a kol. Retail Management. Praha: Management Press, 2007. ISBN 978-80-7261-167-6. info
  • RUSELL- JONES, N. Customer Relationship management. London: Financial World Publishing, 2002. ISBN 0-85297-609-9. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods
Grade
Running written test (20 points) Written exam (80 points)
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
Teacher's information
Running written test.
The running test have to be done before the own written exam. The posibilities of E-consultation with tutor and personal consultation. The writhen exam evaluate the students knowledge of complete course scope.
The course is also listed under the following terms Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2022, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2022/PEMNKOOR