PEMNPMAM International Marketing

School of Business Administration in Karvina
Summer 2022
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
Ing. Michal Stoklasa, Ph.D. (lecturer)
Ing. Ondřej Mikšík (seminar tutor)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Timetable
Thu 8:55–10:30 A211
  • Timetable of Seminar Groups:
PEMNPMAM/01: Mon 13:55–14:40 A211, O. Mikšík
PEMNPMAM/02: Mon 14:45–15:30 A211, O. Mikšík
PEMNPMAM/03: Mon 15:35–16:20 A211, O. Mikšík
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(N) && FORMA(P)
None
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 78 student(s).
Current registration and enrolment status: enrolled: 0/78, only registered: 0/78
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to provide comprehensive study material which should enable students better orientation in a relatively complex area of international business and enable them to apply their knowledge of international markets and international marketing methods in practice. International marketer needs to know, analyze and respond to changes in the international environment and also needs to be able to successfully apply knowledge of specific marketing strategies that determine the success of international business.
Syllabus
  • 1. The essence of international marketing and its specifics.
    2. International marketing environment, economic environment and its main aspects.
    3. International legal and political environment.
    4. International cultural and social environment.
    5. International market research.
    6. Country segmentation and targeting.
    7. Strategic planning in international marketing.
    8. Business methods and forms of entry into foreign markets.
    9. International product strategy.
    10. International pricing strategy.
    11. International distribution strategy.
    12. International communication process.
    13. International marketing of services.
Literature
    required literature
  • STOKLASA,M., URBANEK,J. Mezinárodní marketing. Karviná, 2014. ISBN 978-80-7510-059-7. info
  • MACHKOVÁ, H., KRÁL, P., LHOTÁKOVÁ, M. International marketing: theory, practices and new trends. VŠE Praha Oeconomica., 2010. ISBN 978-80-245-1643-1. info
  • CATEORA, P. R., GILLY, M. C., GRAHAM, J. L. International Marketing. Boston, 2009. ISBN 978-0-07-128838-5. info
  • MACHKOVÁ, H. Mezinárodní marketing. Praha: Grada, 2009. ISBN 978-80-244-2986-2. info
  • VAŠTÍKOVÁ, M. Mezinárodní marketing. Distanční studijní opora. Karviná: SU OPF, 2009. ISBN 978-80-7248-527-7. info
  • MACHKOVÁ, H. a KOL. Mezinárodní obchod a marketing: praktická výkladová encyklopedie. Praha: Grada Publishing, 2002. ISBN 80-247-0364-5. info
    recommended literature
  • STOKLASA,M., URBÁNEK.J. Intercultural marketing. Karviná, 2014. ISBN 978-80-7510-052-8. info
  • KOL. Mezinárodní obchodní operace. Praha: Grada, 2010. ISBN 978-80-247-3237-4. info
  • VAŠTÍKOVÁ, M. Marketing služeb - efektivně a moderně. Praha: Grada Publishing, 2008. ISBN 978-80-247-2721-9. info
  • JANATKA, F. Mezinárodní obchod a mezinárodní marketing. Brno: NC Publishing, a.s., 2007. info
  • BIRTWISTLE, G., BRUCE, M., MOORE, CH. M. International Retail Marketing: a case study approach. Amsterdam: Elsevier., 2004. ISBN 978-0-7506-5748-8. info
  • CATEORA, Ph. R., GRAHAM, J.L. International Marketing, 11th Edition. The McGraw-Hill Companies, 2002. ISBN 0-07-112312-1. info
  • ŠRONĚK, I. Kultura v mezinárodním podnikání. Praha: Grada Publishing, 2001. ISBN 80-247-0012-3. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods
Written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
attendance in seminars 70 %, seminar paper, defence of seminar paper, field research, final written exam
ActivityDifficulty [h]
Ostatní studijní zátěž66
Přednáška26
Seminář13
Zkouška40
Summary145
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2022, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2022/PEMNPMAM