CVABPCMC International Tourism

School of Business Administration in Karvina
Summer 2026
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Patrik Kajzar, Ph.D. (lecturer)
Mgr. Klára Václavínková (seminar tutor)
Guaranteed by
Ing. Patrik Kajzar, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Timetable
Mon 8:05–9:40 VD106
  • Timetable of Seminar Groups:
CVABPCMC/01: Mon 9:45–10:35 VD106, K. Václavínková
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && ROCNIK(3)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 18 student(s).
Current registration and enrolment status: enrolled: 2/18, only registered: 7/18
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce students to the status and importance of tourism in the international arena. Attention will also be paid to the basic terminology and measurement methods of international tourism statistics, international organizations and private actors in international tourism, the regional distribution of international tourism, UNESCO World Heritage Sites, including the role of international tourism in the European context.
Learning outcomes

After successful completion of the course, students will be able to define the basic concepts related to international tourism and explain different approaches to evaluating the significance of tourism in the global economy. They will be able to explain the role of tourism in the world economy and in international economic relations and interpret quantitative assessments of the position of tourism within the global economy. Students will be able to define and evaluate the statistical monitoring of international tourism, interpret statistical data produced by selected institutions, and identify the basic indicators of tourism statistics in the Czech Republic. Furthermore, students will be able to analyse the development of international tourism and describe the regional and subregional distribution of international tourism according to UNWTO classifications. They will be able to evaluate the role of Europe as the dominant region of world tourism. Students will be able to compare tangible and intangible UNESCO heritage on selected examples and explain the reasons for the establishment of the World Heritage List. They will be able to identify selected UNESCO sites in destinations in Europe and around the world and evaluate their significance for international tourism. In addition, students will be able to classify international tourism organisations and identify both intergovernmental and non-governmental international tourism organisations. Students will be able to define sustainable tourism and evaluate its significance. They will be able to compare selected tourism activities related to sustainable gastronomy, regional products, sustainable accommodation, experiences, and events using selected examples. They will also be able to analyse the environmental impacts of selected tourism activities. Furthermore, students will be able to briefly explain the European Union’s sustainable development strategy and justify the establishment of the Global Code of Ethics for Tourism. Finally, students will be able to analyse the historical development of tourism in an integrated Europe and interpret the objectives of the European Commission for selected decades.


Syllabus
1. Introduction to international tourism
International tourism. Definition of basic terms. Approaches to Assessing the Importance of Tourism in the World Economy 2. International tourism and its role in the world economy
International Tourism and the World Economy. Tourism in international economic relations. Quantitative assessment of the position of tourism in the world economy 3. Statistical monitoring of international tourism
Definition and main institutions of static monitoring of international tourism. Statistical monitoring of selected institutions 4. Regional distribution of international tourism
Regional distribution of international tourism according to the the UNWTO. Subregional distribution of international tourism according to UNWTO. Europe as the dominant region of world tourism 5. UNESCO monuments and international tourism
World Heritage. Types of monuments. Tangible and intangible heritage of UNESCO. Significance of the World Heritage List. UNESCO monuments in selected European countries and in the world
6. International organizations and private entities in international tourism
Definition of international organizations. World Tourism Organization. World Council of Travel and Tourism. Organization for Economic Co - operation and Development. Organizations and programs in the UN system. Private subjects of international tourism. Hotel groups. Travel agencies 7. Sustainability in international tourism
Positive and negative impact of tourism. Possibilities of solving the negative effects of tourism. The role of international organizations in the promotion of sustainable tourism 8. The position of Europe and the Czech Republic in international tourism
The impact of the European integration process on tourism. Europe 2020. Institutional tourism provision of tourism in the European Union. Legislative regulation of European tourism. The position of the Czech Republic in international tourism. Institutional provision in the Czech Republic.
Literature
    required literature
  • KAJZAR P, 2025. Mezinárodní cestovní ruch. Karviná: SU OPF.
  • HAMARNEH, I. Mezinárodní cestovní ruch: vybrané kapitoly. Praha: Univerzita Jana Amose Komenského, 2014. ISBN 978-80-7452-040-2. info
  • PALATKOVÁ, M. Mezinárodní turismus: analýza pozice turismu ve světové ekonomice, změny mezinárodního turismu v důsledku globálních změn, evropská integrace a mezinárodní turismus. 2., aktualiz. a rozš. vyd. Praha: Grada Publishi, 2014. ISBN 978-80-247-4862-7. info
    recommended literature
  • JAROLÍMKOVÁ, L. a J. ŘEHOŘKOVÁ. Postavení České republiky ve světovém cestovním ruchu. Praha: VŠE Praha, 2009. ISBN 978-80-245-1472-7. info
  • LADE, C., 2020. International Tourism Futures: The Drivers and Impacts of Change. Goodfellow. ISBN 978-1911635239.
  • KMECO, L. Využitie kulturného dedičstva v cestovnom ruchu (rukoväť k predmetu Dejiny kultúry). Bánská Bystrica: Ekonomická fakulta UMB, 2006. ISBN Bánská Bystrica:. info
  • GÚČÍK, M. Cestovný ruch: Vybrané kapitoly. Banská Bystrica: EkF UMB, 2010. ISBN 978-80-89090-80-8. info
    not specified
  • KAJZAR P, 2018. Mezinárodní cestovní ruch. Karviná: SU OPF. ISBN 978-80-7510-299-7.
Teaching methods
Lecturing
Interactive lecture
Skills demonstration
Seminar classes
Assessment methods
2 tests in course teaching (20 %), seminar work with presentation (10 %), condition of the approach to the examinationis 60% presence on seminars (10 %), written exam (60 %).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Student requirements: 2 tests in course teaching, seminar work with presentation, presence on seminars. Assessment methods: 2 tests in course teaching (20 %), seminář work with presentation (10 %), condition of the approach to the examinationis 60% presence on seminars (10 %), written exam (60 %).
The course is also listed under the following terms Summer 2019, Summer 2020, Summer 2022, Summer 2023, summer 2024, Summer 2025, Winter 2025.
  • Enrolment Statistics (recent)
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