CVANPACV Culture Values in Business Communication

School of Business Administration in Karvina
Summer 2026
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Jaroslava Hošková (lecturer)
Guaranteed by
Mgr. Jaroslava Hošková
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: Mgr. Klára Václavínková
Timetable
Mon 8:55–9:40 VC010
  • Timetable of Seminar Groups:
CVANPACV/01: Mon 9:45–11:20 VC010, J. Hošková
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(N) && (FORMA(P) || FORMA(Z))
The course is recommended for students with intermediate or upper-intermediate level of English.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 2/25, only registered: 3/25
fields of study / plans the course is directly associated with
Course objectives
The goal of the course is to equip students with comprehensive knowledge and understanding of cultural values, religions, and intercultural communication, enabling them to participate effectively in international and business contexts. The course develops students’ ability to recognize, analyze, and critically evaluate cultural differences, stereotypes, and prejudice as potential barriers to intercultural interaction. Students will gain insight into the significance of religions, both ancient and contemporary, including Judaism and Islam, and understand their historical and cultural contexts. The course also emphasizes the application of intercultural training, including the Galli Method, to real-life situations, fostering students’ intercultural competence, reflective thinking, and practical skills in managing global communication and cultural diversity.
Learning outcomes

Upon successful completion of the course Culture Values in Business Communication, students will demonstrate knowledge of key concepts of intercultural communication, globalization, culture, and collective mental programming. They will be able to analyze cultural values and their influence on international and business communication, identify and evaluate stereotypes, prejudice, and discrimination, and propose strategies to overcome them. Students will also describe and compare the principles of ancient religions, Judaism, and Islam, assess their historical and contemporary significance, and apply this knowledge to intercultural situations, including insights from the PEACE project. 

Syllabus
1. Intercultural Communication and intercultural training by means of the Galli Method
2. Culture and culture values in intercultural interaction
3. Stereotypes and their overcoming
4. Prejudice and discrimination
5. Significance of religions
6. Ancient religions
7. Judaism - the patriarchs and the exodus
8. Judaism. History of Judaism in Czechoslovakia.
9. F. Kafka.
10. Key concepts of Islam
11. The five pillars of Islam. Islam in Turkey - a secular state?
12. Comparisons
13. Revision
1. Intercultural Communication and intercultural training by means of the Galli Method.
Globalization.
Culture. Collective mental programming.
The importance of intercultural training - the Galli Method.
2. Culture and culture values in intercultural interaction.
The importance of culture values.
Different culture values and their impact on international communication.
3. Stereotypes and their overcoming.
Barriers to Intercultural communication.
National stereotypes.
Self-stereotypes.
4. Prejudice and discrimination.
Hofstede´s pyramid.
Sources of prejudice and discrimination and their overcoming.
5. Significance of religions.
Definition and base of religion.
Basic concepts and terminology.
6. Ancient religions.
Ancient Egyptian religion, Rituals.
Stonehenge and other stone constructions. Rituals.
7. Judaism - the patriarchs and the exodus.
Characteristics of Judaism.
The most important events in the life cycle.
8. Judaism. History of Judaism in Czechoslovakia.
The most important Jewish holidays.
Significant concepts and terminology.
9. F. Kafka.
Characteristics of his works.
His background.
10. Key concepts of Islam.
Mohammed and his exodus.
The Koran
11. The five pillars of Islam. Islam in Turkey - a secular state?
Belief, praying, tithe, fasting and pilgrimage.
Current reality in Turkey.
12. Comparisons.
Comparing culture values.
Comparing religions and their importance.
13. Revision.
Literature
    required literature
  • HEINZOVÁ, K., HORKÝ, E. Culture and Culture Values. Karviná, OPF, SU, 2009. info
    recommended literature
  • BORSHEY, J., SWAN, R. Crossing Cultures. 2007. ISBN 9788853609755. info
  • LANCASTER, B. Judaismus. Ikar, 2000. ISBN 80-7202-704-2. info
    not specified
  • HOLTBRŰGGE, D., 2022. Intercultural Management. London: Sage Publications Ltd. ISBN 9781529789744
Teaching methods

The course combines interactive lectures, seminar discussions, and student presentations with project-based learning (PEACE project) to develop intercultural competence. Students engage in case studies, group work, role-playing, and simulations to apply theoretical knowledge in practice. Independent research, multimedia resources, and reflective exercises support deeper understanding of cultural values, religions, stereotypes, and their impact on international business communication. 

Assessment methods

  • Student Presentations (30 points): Independent oral presentation (min. 20 minutes) on an approved or instructor-approved topic, assessed for content, clarity, and relevance.

  • Continuous Assessment (20 points): Participation in class activities, interactive tasks, and homework.

  • Final Credit Test (50 points): Written (or oral) exam covering key concepts, theories, and applications of intercultural communication.

  • Total / Passing: 100 points total; minimum 60 points required to pass.

    • Language of instruction
    English
    Further comments (probably available only in Czech)
    Study Materials
    The course can also be completed outside the examination period.
    Teacher's information
    Presentation (30%), active participation in seminars (20%), credit test (50%), 70% participation in seminars
    Activity Difficulty [h]
    Ostatní studijní zátěž 47
    Přednáška 13
    Seminář 26
    Zápočet 30
    Summary 116
    The course is also listed under the following terms Winter 2014, Summer 2015, Winter 2015, Summer 2016, Winter 2016, Summer 2017, Winter 2017, Summer 2018, Winter 2018, Summer 2019, Winter 2019, Summer 2020, Winter 2020, Summer 2021, Winter 2021, Summer 2022, Winter 2022, Summer 2023, Winter 2023, summer 2024, Summer 2025.
    • Enrolment Statistics (recent)
    • Permalink: https://is.slu.cz/course/opf/summer2026/CVANPACV