KCJ511 Corporate Communication - Case Studies

School of Business Administration in Karvina
Winter 2006
Extent and Intensity
0/3/0. 5 credit(s). Type of Completion: z (credit).
Guaranteed by
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Předmět obsahuje šest mezinárodních případových studií. Cílem těchto studií je umožnit studentům na úrovni intermediate - uppre-intermediate seznámit se s podnikatelskou problematikou, přičemž zdokonalí plynulost ve všech jazykových dovednostech, tj. mluvení, poslechu, čtení a psaní. Metoda případových studií byla vybrána, protože umožní studentům účastnit se přímo řešení vlastních problémů. Studenti představují a obhajují své myšlenky v angličtině, jsou nuceni přemýšlet v cizím jazyce, výuka není orientována na jazyk ale na věcnou stránku problému, studenti přebírají zodpovědnost za učení. Cílem kurzu tedy je zdokonalení jazykových dovedností v kontextu odborných problémů.
Syllabus (in Czech)
  • Výuka je rozdělena do šesti samostatných případových studií:
    CASE 1: Fitzburg Tyre Company
    CASE 2: Wislon Chemicals (Ghana) Ltd.
    CASE 3: Millars Bank Ltd.
    CASE 4: Leclerc Machines de Cuisine
    CASE 5: Tanaka Komuten Company Ltd.
    CASE 6: Harding Tool Corporation
    Struktura jednotlivých případových studií:
    Kurz se skládá ze šesti případových studií. Během semestru proběhnou tři ústní testy, kdy na základě probraných studií probíhá vyjednávání. Každá studie probíhá v těchto krocích:
    1. definice skrytých rysů studie
    2. analýza dat
    3. návrh alternativních řešení
    4. definice relevantních kritérií pro rozhodování
    5. výběr možnosti na základě daných kritérií
    6. jednání
    7. zpětná vazba.

    Obsah kurzu:

    1.FITZBURG TYRE COMPANY
    True construction inefficiency or a clash of cultures?
    a) Background: Mexican construction site, Cuernavaca; construction behind the schedule.
    b) Dialogue: Max Bierman, Construction manager; Sanches Garcia, Chief engineer
    c) Exhibits: Memo from Garcia to Bireman, Memo from Bireman to Garcia; Bierman's Report to Head Office, Memo from Garcia to Bireman.
    d) Discussion.
    e) Role play: Bierman and Garcia meeting - i) before the April progress report, ii) after the April progress report, iii) after Bierman's proposed changes, Bierman, Garcia and Block, Vice-President for Overseas Operations.

    2.WILSON CHEMICALS LTD
    Bribery and business in Ghana
    a) Background: British subsidiary in Ghana, sound sales history, discrepancies in accounting discovered.
    b) Dialogue: George Teele, Vice-president, International Division; Gerald Howard, President; Ian Thomas, Director, West African Division.
    c) Exhibits: Financial Report on Ghana Division; Letter from Okono to Howard, Ghanaian Gross Sales.
    d) Discussion.
    e) Role plays: Teele, Howard, Thomas, explaining the missing money; Okono, Johnson discuss strategy for dealing with the parent company's concern; Howard and Teele discuss the situation.

    3. MILLARS BANK LTD.
    Equal opportunity and cultural relativism
    a) Background: United Arab Emirates, successful loan officer to be replaced.
    b) Dialogue: P.D. Smothers, bank manager; Janet Marsh, new loan officer; right person for the job.
    c) Exhibits: Telex from T.R. Duncan, Vice-President, to Smothers; Resume of Janet Marsh, Sieries of telexes between Duncan and Smothers; Letter from Marsh to Smothers.
    d) Discussion
    e) Role plays: Marsh and Smothers, i) upon arrival in Abu Dhabi, ii) after firts week on the job, iii) after three months on the job; Marsh and Abu Dhabi businessman, loan for 4m pounds; Smothers and Duncan on the phone.

    4.LECLERC MACHINES de CUISINE
    A problem of parallel import
    a) Background: French manufacturer of food processors, representation in USA, Creative Cuisines, Inc.; unauthorised sales within an exclusively territory (Reliable Restaurants).
    b) Dialogue: Bill Lewis, President Creative Cuisines, Inc.; Marie Dominic, attorney representing Creative Cuisines, Inc., a parallel import problem.
    c) Exhibits: Letter from Dominic to Albert Rose, Reliable Restaurants; Reliable Restaurants ad; Letter by Leclerc to all distributors; Memo from Jane Watson, Sales Manager to Lewis; Memo from Watson to Sales Department, Letter from Lewis to Sandra Jordan, Account Executive.
    d) Discussion.
    e) Role plays: Lewis discovered Reliable's parallel imports - three calls i) to Dominic, ii) Jost (in France), iii) to the Canadian Distributor; Lewis meeting with the staff, discuss the best strategy.
    5.TANAKA KOMUTEN COMPANY LTD.
    Diversification versus centralisation
    a) Background: large Japanese general contractor reputable for excellence in design and construction of office, commercial and public buildings, nondiversified character of the company, wordlwide decline in buildin
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 1990, Summer 1991, Winter 1991, Summer 1992, Winter 1992, Summer 1993, Winter 1993, Summer 1994, Winter 1994, Summer 1995, Winter 1995, Summer 1996, Winter 1996, Summer 1997, Winter 1997, Summer 1998, Winter 1998, Summer 1999, Winter 1999, Summer 2000, Winter 2000, Summer 2001, Winter 2001, Summer 2002, Winter 2002, Summer 2003, Winter 2003, Summer 2004, Winter 2004, Summer 2005, Winter 2005, Summer 2006, Summer 2007.
  • Enrolment Statistics (Winter 2006, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2006/KCJ511