KCJ010 English in Business Communication - Part 5

School of Business Administration in Karvina
Winter 2007
Extent and Intensity
0/3/0. 2 credit(s). Type of Completion: zk (examination).
Guaranteed by
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Cílem předmětu je skloubit teoretické předpoklady verbální i neverbální komunikace se schopností aplikovat je v komerční praxi v anglickém jazyce. Pozornost bude věnována rozvíjení dovedností mluvení, poslechu, psaní a čtení v obchodní angličtině, pochopení kontextu obchodních situací a kognitivních postupů s nimi souvisejících, rozšíření slovní zásoby komerčního jazyka a prohloubení znalostí gramatických struktur. Posluchači budou také seznámeni s teorií kultur, procesem akulturace a jevem bilingvismu a jejich doprovodnými jevy, s politickými a kulturními předpoklady soužití v budoucí sjednocené Evropě a spolupráce v rámci EU. Cíle bude dosaženo pomocí široké nabídky různých typů komunikačních cvičení s odstupňovanou obtížností, všestrannou analýzou autentických textů s aktuální obchodní tematikou, procvičováním stěžejních gramatických jevů a slovní zásoby komerčního jazyka a hlavně řešením případových studií.
Syllabus (in Czech)
Struktura výkladu:
1. Foundations of Business Communication and Understanding Business Context
2. Writing Process
3. Oral Communication
4. Special topics in Business Communication

Obsah kurzu:
1. Foundations of Communication
Communication factors, Communication and behaviour, Verbal communication models, Effective communication, Strengths and weaknesses of communicators, Case studies, Present and Pre-Present Tenses
2. Non-verbal communication
Types of non-verbal communication - Birdwhistell´s infracommunicative model, Kinesics, haptics, proxemics and chronemics, Significance of non-verbal communication in intercultural relations, Past and Past-Perfect Tenses
3. Effective listening
Types of listening, Listening factors, Barriers to successful listening, Case studies, Future and Perfect-Future Tenses
4. Business letter writing
Layouts - British and American styles, Addressing, Content and style, Enquiries, orders, reminders, complaints, applications, C.V., giving notice, Means of sentence condensation
5. Project design
Parts of a project, Discussion techniques - brainstorming, Steps in problem solving, Case study, The Passive Voice
6. Sales demonstration
Planning and preparation, Talking , using visual aids, dealing with audience, Visual aids, Body language and voice mastery, Modal verbs
7. Effective meeting
Behaviour patterns, Controlling meetings - leadership styles, Presenting opinions, making suggestions, giving alternatives, accepting and rejecting proposals, concluding, Case study, Clauses
8. Interview
Types of interviews, Job interview from the points of view of the applicant and interviewer, References, Progress interview - strategies, The assertive interviewee, Questions
9. Negotiating
Creating climate of coopereration, Exchanging information, checking understanding, asking questions, suggesting, concluding, Cross-cultural differences, Case studies, Functions of the language
10. Intercultural communication, Acculturation, Theory of cultures, HCC and LCC, Cultural and political background for making business in the European Union, Case study, Symbols and abbreviations
11. Conflict management
Types and sources of conflict, Effects of conflict, Conflict management training, Intercultural conflict, Case studies, Conditionals
12. Business Communicating in Europe. Bilingualism
Business communication in European countries, national specifications , Types of bilingualism, Sociologic, historic and cultural factors influencing bilingualism, Case studies, Sequence of Tenses
13. Revision, Case studies

Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: původní hodnocení: souborná zkouška.
The course is also listed under the following terms Winter 1990, Summer 1991, Winter 1991, Summer 1992, Winter 1992, Summer 1993, Winter 1993, Summer 1994, Winter 1994, Summer 1995, Winter 1995, Summer 1996, Winter 1996, Summer 1997, Winter 1997, Summer 1998, Winter 1998, Summer 1999, Winter 1999, Summer 2000, Winter 2000, Summer 2001, Winter 2001, Summer 2002, Winter 2002, Summer 2003, Winter 2003, Summer 2004, Winter 2004, Summer 2005, Winter 2005, Summer 2006, Winter 2006, Summer 2007.
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