SVKMSVA Methodology of Sociological Research

School of Business Administration in Karvina
Winter 2007
Extent and Intensity
0/0. 3 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. PhDr. Vojtěch Malátek, CSc.
Departament of Economics and Public Administration – School of Business Administration in Karvina
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Teaching of course makes to obtaining of knowledge about basic methods and techniques of sociologic research so, to they was possible in social management, economies, marketing and management apply (formulate experimental problem, choose acceptable methods and techniques of research, realize research, interpret results of research and apply results in practice). Teaching is drawn so, to students used adventitious knowledge too working to diploma works, as far as their subject matter cohere with realization of experimental methods and procedures.
Syllabus
  • 1. Characteristic of sociological research
    2. Types sociological research and research procedures
    3. Organization of sociological research
    4. Characteristic observation and interview, their practical realization
    5. Questioning and his using at acquisition sociological information
    6. Technique of study of documents at sociological research
    7. Inquiry at sociological research
    8. Communication research
    9. Statistical procedure in sociological research
    10. Copy fitting at sociological research
    11. Application of statistical procedures at sociological research
    12. Socio-metric
    13. Application of sociological research at market research
Literature
    required literature
  • MALÁTEK, V. Metodologie marketingového výzkumu. Karviná: SU OPF, 2001. ISBN 80-7248-119-3. info
  • STRAUSS, A., CORBINOVÁ, J. Základy kvalitativního výzkumu. Boskovice: Albert, 1999. ISBN 80-85834-60-X. info
  • MALÁTEK, V., POLONSKÝ, D. Metody sociologického výzkumu. Karviná: SU OPF, 1998. ISBN 80-7248-015-4. info
    recommended literature
  • KOZEL, R., KOL. Moderní marketingový výzkum. Praha: GRADA Publishing, 2006. ISBN 80-247-0966-X. info
  • SURYNEK, A., KOMÁRKOVÁ, R., KAŠPAROVÁ, E. Základy sociologického výzkumu. Praha: Management Press, 2001. ISBN 80-7261-038-4. info
  • DISMAN, M. Jak se vyrábí sociologická znalost. Praha: Karolinum, 2000. ISBN 80-246-0139-7. info
  • WONNACOT, T.H., WONNACOT, R.J. Statistika pro obchod a hospodářství. 1. vydání. Victoria Publishing,, 1997. ISBN 80-85605-09-0. info
  • LAZARSFELD, P. Počátky komunikačního výzkumu. Praha: Karolinum, 1992. ISBN 80-7184-342-3. info
  • LAMSER, V. Komunikace a společnost. Úvod do teorie společenské komunikace. Praha, 1969. ISBN neuvedeno. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
Teacher's information
direct teaching - 12 hours; study obligatory and recommendation literature, preparation to exam - 40 h; preparation on continuous test - 20 h; other study loading (project research with presentation) - 10 h; consultation - 7 h. In range of consultation students are proving his knowledge individual presentation, they pass continuous text and exam.
The course is also listed under the following terms Summer 2008, Winter 2008, Summer 2009.
  • Enrolment Statistics (Winter 2007, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2007/SVKMSVA