KCJK017S European Union Communication

School of Business Administration in Karvina
Winter 2008
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Krystyna Heinz (lecturer)
PhDr. Krystyna Heinz (seminar tutor)
Guaranteed by
PhDr. Krystyna Heinz
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives (in Czech)
Cílem předmětu je rozvíjet znalosti a dovednosti studentů v oblasti jazykové, interkulturní a komunikativní kompetence tak, aby byli schopni efektivní obchodní interakce s partnery v rámci Evropské unie i mimo ni. Je zdůrazněn empatický přístup ke kulturnímu zázemí partnerských univerzit ve Finsku, Rusku, Řecku, Turecku, ale také jiných zemí, zvláště anglicky mluvících, tak, aby po absolvování předmětu studenti mohli v uvedených zemích studovat a po ukončení univerzitního studia nacházet uplatnění na evropském trhu práce. Je také věnována pozornost neverbálním projevům týkajícím se kineziky, proxemiky, haptiky, chronemiky a vokaliky. Studenti budou seznámeni nejen s procesem akulturace, s fenoménem kulturního šoku, s problematikou kulturních hodnot, stereotypů a předsudků, vlivem náboženství v dané kultuře a specifikem mezinárodního vyjednávání, ale také s klíčovými fakty týkajícími se jednotlivých kultur, která mohou značnou měrou ovlivnit úspěšnost komunikace.
Syllabus (in Czech)
  • Struktura výkladu:
    A Struktura výkladu:
    1. Various facts about the EU countries
    (globalisation, origins and aims of the EU, geographic data, The Single European Act and the Maastricht Treaty, legislative power, applicant countries, English as the standard language)
    2. Marketing a product
    (market research within the EU, multinationals, marketing strategies, consumer awareness, brand image of a product, the importance of cultural background)
    3. Sales advertising, public relations
    (pan-European advertising campaign, trans-national traditions, advertising strategies, persuasion in perspective, cultural differences)

    4. Adapting an existing sales structure, a new product range, recruiting staff
    (international negotiating styles, division of cultures, ethic and etiquette of business negotiations, cultural specifics, job interview)
    5. Budgets, banking analysing, financial statements
    (European Monetary Union, payments in foreign trade, the Euro, European Investment Bank, the EU budget)
    6. Transport analysing a distributor´s performance
    (transportation, the promotion of global products, the European consumer, consumption and prices, perception of a brand)
    7. Business travel, planning a trip
    (tourism within the EU, marketing techniques and services, acculturation, stereotypes, multilingual and multicultural communities)
    8. The art of leading people, personnel, general management
    (executive communication, team work, its organisation, characteristics, cultural assumptions, business etiquette, deciphering non-verbal signals, business correspondence)
    9. Giving presentations and sales demonstrations
    (objectives, analysing audience, content, organisation, visual aids, performance, rehearsal, non-verbal behaviour)
    10. Dealing with a crisis in understanding
    (sources and types of conflict in business communication, strategies for solving the conflict, international conflict)
    11. Foreign investment and cultural differences in business
    (difficulties in international business communication, language barriers, concepts of time and space, body language and social behaviour and manners, roles and status, religion and values, decision making customs)
    12. Overcoming national stereotypes in business
    (types of non-verbal communication, kinesics, haptics, chronemics, proxemics, vocalics, cross-cultural training)
    B Struktura cvičení
    V rámci cvičení je studentům nabízena široká škála cvičení zaměřených na obchodní interakci a rozšíření slovní zásoby, na kontrolu porozumění čteného textu, na překlad z angličtiny do češtiny a z češtiny do angličtiny, na rozvíjení interkulturní, jazykové a komunikativní kompetence. Každá lekce nabízí následující kapitoly:
    1. Business interactions
    2. Word study
    3. Translation
    4. Intercultural and non-verbal clues
    5. Language awareness
    Obsah předmětu:
    1. Diversity of European Union
    Expressing the present
    Describing, giving information, reporting
    2. Marketing and expanding the market area
    Characteristics of Nordic cultures - history, their relationship towards the EU
    Expressing the past
    Asking for information, making requests
    3. Advertizing and sales promotion
    Characteristics of the Finns in international business communication
    Infinitive
    Describing products, offering, promoting, promising
    4. Negotiations and sales
    Characteristics of Turkich culture - history, religion, its relationship towards the EU
    Conditionals
    Agreeing, bargaining, settling

    5. Finance and accounting, payments in foreign trade
    Characteristics of the Turks in international business communication
    Sequence of tenses
    Describing quantities, making plans, talking about obligations
    6. Distribution and transport
    Characte
Literature
    required literature
  • HEINZOVÁ, K. , HORKY, E. The EU Communication. info
  • HEINZOVÁ, K. European Union(Lectures). Karviná: OPF SU, 2000. ISBN 80-7248-072-. info
  • HEINZOVÁ, K. European Union. Karviná: OPF SU, 1999. ISBN 80-7248-021-0. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2007, Summer 2009.
  • Enrolment Statistics (Winter 2008, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2008/KCJK017S