OPF:KCJKKAEC European Union Communication - Course Information
KCJKKAEC European Union Communication
School of Business Administration in KarvinaWinter 2008
- Extent and Intensity
- 0/0. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Jana Adámková (lecturer)
Mgr. Ing. Pavel Brunda (lecturer)
Mgr. Eva Brundová (lecturer)
PhDr. Krystyna Heinz (lecturer)
Mgr. Jana Hejtmánková, Ph.D. (lecturer)
Mgr. Emil Horký, PhD. (lecturer)
Mgr. Dagmara Mielke-Jagucka (lecturer)
Mgr. Marcela Neničková (lecturer)
Mgr. Hedvika Suchoňová, Ph.D. (lecturer) - Guaranteed by
- PhDr. Krystyna Heinz
Department of Tourism and Leisure Activities – School of Business Administration in Karvina - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- European Integration (programme OPF, B_HOSPOL)
- Course objectives
- The goal of the subject is to develop students´ knowledge and skills in the area of linguistic, communicative and intercultural competence so that they are able to participate efficiently in business communication within the EU and outside it. The emphasis is put on the cultural background of partner universities which helps students to study there and to find a job within the EU. Attention is devoted to non-verbal communication, the process of acculturation and culture shock, culture values, stereotypes and prejudice, and the potential influence of religions on business negotiating. The course also provides key facts related to specific cultures.
- Syllabus
- 1. Diversity of the EU
2. Globalization and origins and aims of the EU
3. Marketing a product in the EU
4. Expanding the market area
5. Finance and accounting
6. Payments in foreign trade
7. Foreign travel
8. Planning a business trip
9. Team building
10. Executive communication
11. Presentations
12. Delivering sales demonstration
13. Revision
1. Diversity of the EU
Member and applicant countries.
Characteristics of Nordic countries.
2. Globalization and origins and aims of the EU
Maastricht Treaty.
English as the standard language.
3. Marketing a product in the EU
Multinationals.
Marketing strategies.
4. Expanding the market area
Consumer awareness.
Brand image of a product.
5. Finance and accounting
European Monetary Union
6. Payments in foreign trade
Characteristics of the Turks in international business communication.
7. Foreign travel
Characteristics of the Greeks in international business commuication
8. Planning a business trip
Acculturation and culture shock.
Overcoming culture shock
9. Team building
Characteristics of Russian culture.
10. Executive communication
Russian relationship to the EU.
11. Presentations
Preparation.
Delivering a presentation.
12. Delivering sales demonstration
Audience analysis
The language.
13. Revision
- 1. Diversity of the EU
- Literature
- required literature
- HEINZOVÁ, K., HORKÝ, E. European Union. Karviná: SU OPF Karviná, 2006. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 8 HOD/SEM.
- Enrolment Statistics (Winter 2008, recent)
- Permalink: https://is.slu.cz/course/opf/winter2008/KCJKKAEC