OPF:MARPMARA Marketing - Course Information
MARPMARA Marketing
School of Business Administration in KarvinaWinter 2008
- Extent and Intensity
- 2/1/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Kateřina Matušínská, Ph.D. (lecturer)
Ing. Kateřina Matušínská, Ph.D. (seminar tutor) - Guaranteed by
- doc. Ing. Emanuel Šustek, CSc.
Department of Business Economics and Management – School of Business Administration in Karvina - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Marketing and Management (programme OPF, B_EKOMAN)
- Course objectives
- Making the students acquainted with the marketing theory, its philosophical and social economical basis. It deals with the integrated concept, including all entrepreneurial activities and micro-economical areas. Preferentially, it will be presented as the developed knowledge of the unity of each top management employee to the ordinary worker of the company with the aim of generating not only the well-functioning sales management but also successful marketing decisions. The goal will be to show and substantiate theoretically to the students the growth of the practical application marketing areas to the width and depth including the changes of the marketing management instruments in mutual relations.
- Syllabus
- 1. The substance, concept and functions of marketing
2. Management of the marketing activity
3. Analysis of the marketing environment
4. Marketing information system and marketing research
5. Consumer markets and the consumer's purchasing behaviour
6. Market analysis of business organizations. The analysis of the branches and competition
7. Identification of the market segments, the choice of the target markets
8. Product and product's policy
9. Selection and management of the marketing distribution ways and the market logistics
10. Price, the formation of price strategies and programs
11. Communication mixture
12. International marketing and service marketing
13. Lecture of specialist from practice
- 1. The substance, concept and functions of marketing
- Literature
- required literature
- KOTLER, P., KELLER, K. Marketing Management. Prentice Hall, 2008. ISBN 9780131357976. info
- Language of instruction
- English
- Further Comments
- The course can also be completed outside the examination period.
- Enrolment Statistics (Winter 2008, recent)
- Permalink: https://is.slu.cz/course/opf/winter2008/MARPMARA