SVPAEC European Union Communication

School of Business Administration in Karvina
Winter 2010
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Krystyna Heinz (seminar tutor)
Guaranteed by
PhDr. Krystyna Heinz
Departament of Economics and Public Administration – School of Business Administration in Karvina
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal of the subject is to develop students´ knowledge and skills in the area of linguistic, communicative and intercultural competence so that they are able to participate efficiently in business communication within the EU and outside it. The emphasis is put on the cultural background of partner universities which helps students to study there and to find a job within the EU. Attention is devoted to non-verbal communication, the process of acculturation and culture shock, culture values, stereotypes and prejudice, and the potential influence of religions on business negotiating. The course also provides key facts related to specific cultures.
Syllabus
  • 1. Diversity of the EU
    2. Globalization and origins and aims of the EU
    3. Marketing a product in the EU
    4. Expanding the market area
    5. Finance and accounting
    6. Payments in foreign trade
    7. Foreign travel
    8. Planning a business trip
    9. Team building
    10. Executive communication
    11. Presentations
    12. Delivering sales demonstration
    13. Revision
    1. Diversity of the EU
    Member and applicant countries.
    Characteristics of Nordic countries.
    2. Globalization and origins and aims of the EU
    Maastricht Treaty.
    English as the standard language.
    3. Marketing a product in the EU
    Multinationals.
    Marketing strategies.
    4. Expanding the market area
    Consumer awareness.
    Brand image of a product.
    5. Finance and accounting
    European Monetary Union
    6. Payments in foreign trade
    Characteristics of the Turks in international business communication.
    7. Foreign travel
    Characteristics of the Greeks in international business commuication
    8. Planning a business trip
    Acculturation and culture shock.
    Overcoming culture shock
    9. Team building
    Characteristics of Russian culture.
    10. Executive communication
    Russian relationship to the EU.
    11. Presentations
    Preparation.
    Delivering a presentation.
    12. Delivering sales demonstration
    Audience analysis
    The language.
    13. Revision

Literature
    required literature
  • HEINZOVÁ, K., HORKÝ, E. European Union. Karviná: SU OPF Karviná, 2006. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2011, Winter 2011, Summer 2012, Winter 2012, Summer 2013, Winter 2013, Summer 2014.
  • Enrolment Statistics (Winter 2010, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2010/SVPAEC