OPF:KCRBPCER Tourism - Course Information

KCRBPCER Tourism

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. PaedDr. Peter Čuka, PhD. (lecturer)
Ing. Miroslava Kostková, Ph.D. (seminar tutor)

Guaranteed by

doc. PaedDr. Peter Čuka, PhD.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina

Prerequisites

None.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Economy of Tourism (programme OPF, B_EKOMAN)

Course objectives

Subject Tourism provides basic information about the origin, behavior, mission and tourism development. Students are acquainted with important historical, statistical data, but also data from practice as preconditions for further development of domestic tourism, in Europe and in the world. Emphasis is placed on teaching issues of quality of tourism services, institutional management of tourism organizations, statistical reporting, destination management and cooperation within the regional development of the area.

Syllabus

• 1.History and concept of tourism
  2. Definition of Tourism
  3.The position of tourism in the national economy.
  4.Forms and types of tourism
  5.Subject of tourism
  6.Object of tourism.
  7.Organizations and institutions of tourism
  8.Regional policy and its impact on tourism
  9. Tourism Destination Management
  10. The quality of tourism services and protection of tourism participant
  11.Ethics and environmental aspects of tourism
  12. Conditions of tourism development
  13.Statistical reporting of tourism
  

Literature

required literature
• GUČÍK, M. Cestovný ruch: Vybrané kapitoly. Banská Bystrica: EkF UMB, 2010. ISBN 978-80-89090-80-8. info
• ČERTÍK, M., FIŠEROVÁ, V. Volný čas, životní styl a cestovní ruch. Praha: VŠH, 2009. ISBN 978-80-86578-93-4. info
• HORNER, S., SWARBROOKE, J. Cestovní ruchu, ubytování a stravování, využití volného času. Praha: Grada Publishing, 2003. ISBN 80-247-0202-9. info
• ČERTÍK, M. A KOL. Cestovní ruch - vývoj, organizace a řízení. Praha: OFF s.r.o., 2001. ISBN 80-238-6275-8. info
• KOLEKTIV. Služby a cestovný ruch. Bratislava: Sprint, 2001. ISBN 80-88848-78-4. info

recommended literature
• LEDNICKÝ, V., PYKA, J. Management turistické destinace. Karviná: OPF SU, 2011. ISBN 978-80-7248-637-3. info
• NEJDL, K. Management destinace CR. Praha: VŠH, 2010. ISBN 978-80-87411-08-7. info
• KOLEKTIV. Cestovní ruch. Brno: Eurovision, www.eurovision-eu.com, 2009. info
• GUČÍK, M. a kol. Manažment regionálného cestovného ruchu. 1. vyd., Bratislava: EKONOM, 2007. ISBN 978-80-89090-34-1. info
• Ústav územního rozvoje Brno. Hodnocení potenciálu cestovního ruchu na území České republiky. Praha, 2001. info
• MALÁ, V. Cestovní ruch: Vybrané kapitoly. Praha: VŠE, 1999. ISBN 80-7079-443-7. info

Teaching methods

Lecture with a video analysis
One-to-One tutorial
Laboratory work
Internship
Skills demonstration
Seminar classes
Students' self-study

Assessment methods

Written exam

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

seminar paper, defence of seminar paper, participation in science - research activities of the department, 50 % attendance in seminars, course-credit

Activity	Difficulty [h]
Ostatní studijní zátěž	65
Přednáška	26
Seminář	13
Zkouška	40
Summary	144

• Enrolment Statistics (Winter 2013, recent)
  
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