MPNPSTA Strategic Management

School of Business Administration in Karvina
Winter 2013
Extent and Intensity
3/1/0. 4 credit(s). Type of Completion: zk (examination).
Guaranteed by
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
The course can be registered independently on the courses.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activites. Result of this decisions and activities is creation and aplication of firm strategic plans. The strategic plans enable accomplish of the firm goals. Students will introduce to functions and behavior of top management too. Top management is responsible for creation and realization of strategic decisions.
Syllabus
  • Content Structure:
    1. Introduction to strategic management
    2. Strategic management as a process
    3. Development trends of a world
    4. Firm vision, firm mission and determination of strategic goals
    5. Analysis of external firm environment
    6. Analysis of internal firm environment
    7. Financial analysis of firm, strategic control and investment planning
    8. Transnational environment as a space of economy globalization
    9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
    10. Risk and entrepreneurial crisis in a formation process of firm strategy.
    11. Process strategy implementation.
    12. Contemporary managerial approaches to firm management.
    13. Strategy of territorial unit.

    1. Introduction to strategic management
    Essence and importance of strategic management. Dimensions and levels of strategy. Elements of strategic management. Goals of strategic management. Creators of strategy.
    2. Strategic management as a process
    Structure of strategic management as a process. Structural relations of elements strategic management and sequence of the interactions.
    3. Development trends of a world
    Prognostication and techniques of prognostication. Fundamental global problems of world. Elemental contemporary development trends.
    4. Firm vision, firm mission and determination of strategic goals
    Formulation and importace of firm vision. Determination of firm filosofy and formulation of firm mission. Determination of strategy goals. Strategy goals in general form SMART.
    5. Analysis of external firm environment
    Characteristic of distant firm environment. Characteristic of immediate firm environment.
    6. Analysis of internal firm environment
    Internal analysis, methods of internal analysis. Identification of internal strategic factors.
    7. Financial analysis of firm, strategic control and investment planning
    Importance of financial analysis, goals and methodology of financial analysis. Analysis of indebtebness, analysis of profitability, indicators of management assets, identification of solvency and profitability. Importance of strategic control and process of strategic control. Investment policy.
    8. Transnational environment as a space of economy globalization
    Integrity of transnational environment. Motives for transnational firm internconnection. Strategic requirements of transnational companies. Problems with management of transnational companies.
    9. Strategies - choice and types. Functional strategy, typology of strategic approaches
    Strategy alternatives of firms. Typology of strategic approaches. Types of functional strategies.
    10. Risk and entrepreneurial crisis in a formation process of firm strategy
    Definition and dividing of risks, forms of risks reduction. Risk management. Entrepreneurial crisis - essence and management dynamics. Crisis plan of firm.
    11. Process strategy implementation
    Implementation of strategy. Management of strategic changes. Form of control planning changes and implementation strategy.
    12. Contemporary managerial approaches to firm management
    contemporary managerial approaches and methods. Informational management. Development trends in organization structure of firm. Characteristics of ideal manager.
    13. Strategy of territorial unit
    Fundamental basis, importance and forms. Usable for municipality development. Succession for territorial plan.
Literature
    required literature
  • THOMPSON, J., MARTIN, F. Strategic Management: Awareness and Change. 6th ed. Mason: South-Western, 2010. ISBN 978-1-4080-1807-1. info
  • HILL, CH. W. L., JONES, G. R. Strategic Management: An Integrated Approach. 8th ed., Boston: Houghton Mifflin Company, 2008. ISBN 0-547-00497-4. info
    recommended literature
  • ALLKHAFAJI, A. F. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment. New York: The Haworth Press Inc., 2003. ISBN 0-7890-1809-8. info
  • DANIELS, J. D., RADEBAUGH, L. H., SULLIVAN D. P. Globalization and Business. 1st ed. New Jersey: Prentice Hall, 2002. ISBN 0-13-062030-0. info
  • THOMPSON, J. L. Understanding Corporate Strategy. London: Thomson Learning, 2001. ISBN 1-86152-755-1. info
  • ANDERSON, S., CAVANAGH, J. - LEE, T. Field Guide to the Global Economy. 1st ed. New York: The New Press, 2000. ISBN 1-56584-421-1. info
  • CAMPBELL, D. J. Organizations and the Business Environment. Oxford : Butterworth-Heinemann, 1998. ISBN 0-7506-2760-3. info
  • DOLAN, R. J. Strategic Marketing Management. Boston: Harvard Business School Publications, 1998. ISBN 95-5432. info
  • COLENSO, M. Strategic Skills for Line Managers. Great Britain: Planta Tree, 1998. ISBN 0-7506-3982-2. info
Teaching methods
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes
Assessment methods
Grade
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Seminar paper, presentation of team work (case study solving), 2 continuous tests and written exam.
ActivityDifficulty [h]
Ostatní studijní zátěž25
Přednáška39
Seminář13
Zkouška40
Summary117
The course is also listed under the following terms Winter 2012, Summer 2013, Summer 2014.
  • Enrolment Statistics (Winter 2013, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2013/MPNPSTA